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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Corp comm departments are chronically underfunded and lower on the corporate priorities list. Executing M&A post-deal is hard.

Software 165
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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. Initially, the company focused on social media management, but it made two small acquisitions in 2016, and later broadened its focus to included PR in 2017. 9) PR tech assessment.

Software 115
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Demand Grows For Media Intelligence and PR Information and Software

Mindful Marketing

” At SeeDepth, we’ve been saying this for a while – the PR industry is beginning to realize that they need more than just media monitoring software. (Of The post Demand Grows For Media Intelligence and PR Information and Software appeared first on SeeDepth PR Analytics Platform.

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What the Microsoft’s acquisition of LinkedIn means for corporate communicators

Communications Conversations

And, huge news in the social enterprise software space as this move gives Microsoft a pretty big stake in the game (along with its acquisition of Yammer years ago). That means more features and tools for us, as corporate communicators, to take advantage of. Think more 2017 than 2016. billion dollars. Huge news in the tech space.

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Gamification Delivers Results

5W PR

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”. It was viewed as a novel way to keep score and get more frequent feedback from employees.

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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

million in 2016. It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. It raised a Series A round of funding for $1.1

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#measurePR Recap (June 2016): Live from #AMECSummit

Waxing UnLyrical

In July, we’ll take a look at smart reporting with three special guests: founder and CEO of Iris PR Software Aly Saxe ; CEO of Geben Communication Heather Whaling ; and digital PR strategist Sally Falkow. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit. July #measurePR Announcement.