Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” The in-housing trend in PR isn’t entirely surprising. Then the economy changed.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 190

Marketing Content Marketing Data Social Media 190

Rock the Status Quo

APRIL 8, 2016

Look at newspaper “stories” today? Carrie Morgan (@morgancarrie) April 7, 2016. WriteRoom , Editorial and Byline – simple drafting software that removes distractions. Mark DelSasso (@videoarch) April 7, 2016. Carrie Morgan (@morgancarrie) April 7, 2016. PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Look at newspaper “stories” today? Carrie Morgan (@morgancarrie) April 7, 2016. WriteRoom , Editorial and Byline – simple drafting software that removes distractions. Mark DelSasso (@videoarch) April 7, 2016. Carrie Morgan (@morgancarrie) April 7, 2016. PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Cision

AUGUST 19, 2016

Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. ” Using Cision’s media database , we researched the holiday gift guide schedules of some of the biggest lifestyle magazines and newspapers. Issue Date: 11/22/2016. News: 8/24/2016. Lead Times.

Pitching 120

Pitching Newspapers Advertising Advertising 120

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. A former Edelman PR executive published a 300-page book.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48