Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Marketing turns to creative to stand out from the clutter .

Marketing 192

Marketing Content Marketing Data Social Media 192

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. But in 2017, fueled by data use and software tools, the earned media outcomes and social media exposure that result from PR programs will increasingly help to scale other key metrics of brand health, including organic search results, social awareness, and inbound website traffic.

Real Estate 120

Real Estate Technology Data Agency 120

5W PR

NOVEMBER 23, 2021

When users do log on to the app, they stay on Instagram for an average of nearly 30 minutes every day, and that number has been increasing by a minute every year since 2016. A brand hashtag still appears regardless of whether someone has software installed or not. Post Creative Stories. Instagram Users.

Instagram 158

Instagram Publicity How To Social Media 158

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

Contently - Strategy

MAY 20, 2019

When brand creatives embark on content marketing hoping to cut corners, they end up pretending to put on an empathy performance. The leadership famously donated everything they made from Trump’s tax cuts , calling them “irresponsible” and pointing out that they only benefit wealthy people and corporations.

Marketing 111

Marketing Guidelines Video Brand 111

Cision

AUGUST 8, 2016

Kind of like an abbreviated “state of social media” as of August 2016. Probably not the ideal case for finding people with conversion or purchase intent, but (like Instagram) the contextual hashtag is a known convention and can be creatively used for discovery. According to Facebook’s latest statistics , they have 1.71

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages.

Marketing 170

Marketing Employee Content Marketing Training 170

MaccaPR

OCTOBER 26, 2015

It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.”

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48