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Gamification Delivers Results

5W PR

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”. It was viewed as a novel way to keep score and get more frequent feedback from employees.

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What the Microsoft’s acquisition of LinkedIn means for corporate communicators

Communications Conversations

And, huge news in the social enterprise software space as this move gives Microsoft a pretty big stake in the game (along with its acquisition of Yammer years ago). That means more features and tools for us, as corporate communicators, to take advantage of. Think more 2017 than 2016. billion dollars. Huge news in the tech space.

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Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

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What it takes to Succeed in the Digital Workplace – A Better Understanding of Mobile

PRSay

To the extent our job requires us to get important information into the hands of our employees, never before have we been able to reach this key constituency instantaneously and regardless of where they are located in the world. This presents a great opportunity, particularly for us as communications professionals.

Mobile 129
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194
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Dawn of the Intelligently Automated Agency

PR 20/20

Platform companies like HubSpot are building smarter features into their software, while also opening up new possibilities through third-party integrations with AI-powered solutions. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers.

Agency 84
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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As If you enjoyed this post, you might also like: How Big is the Market for PR Software?

Trends 60