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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016? Learn how to build a brand journalism program with Cision’s free white paper! Social Media.

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Beyond The Wall Street Journal and New York Times: Five Growing Media Outlets That Belong on Your Media List

Buchanan PR

How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. ProPublica is an independent, non-profit, award-winning newsroom that produces “investigative journalism with moral force.” First, it’s great journalism. ProPublica.

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Public Relations Jobs Boom as Buffett Sees Newspapers Dying

Remote PR Jobs

Opportunities in public relations are likely to increase as newer specialties that target social media gain even more importance and companies boost staff to help control their message and defend their image. Companies tend to hire either internal or external PR specialists to help shape and manage their image.

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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

In 2016, I decided to hang out a shingle and start my own business. 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? That next spring I started this blog, largely as a means of professional development.

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The evolution of mainstream media and the need for every company to become a media company

Presspage

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. In 2016, Heliograf created more than 500 articles in the same time frame. Brand journalism is the key to a killer digital newsroom.

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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. The article attacked Pizza Hut’s education-supporting initiatives.

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Glassdoor reviews as a signal of corporate misconduct

Stephen Waddington

Company reviews posted by employees are an indicator of the cultural health of an organisation. However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour.

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