Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. .” ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? But you what?

Journalism 140

Journalism Company Brand Branding 140

Cision

NOVEMBER 4, 2019

Benjamin Landy heads to Fast Company, Ben Katz joins The Journal in London, and more.

Journalism 120

Journalism Company Report Media 120

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Agility PR Solutions

MARCH 18, 2019

You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?” The answer comes back, “A feature article in the Wall Street Journal” […]. Most PR professionals have had this happen to them at one point or another.

Journalism 152

Journalism Meeting Company Analysis 152

Agility PR Solutions

JULY 2, 2019

We have all observed the dramatic shift that the journalism industry has undergone over the past decade. The traditional media companies which have historically employed the majority of reporters and editorial contributors are grappling with a combination of existential threats.

Journalism 116

Journalism Print Report Industry 116

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 158

Journalism Real Estate Survey Report 158

Cision

SEPTEMBER 15, 2016

Building an effective communication strategy is the key difference between companies that are successful and those that aren’t. Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. National Journal was the perfect fit for that criteria.

Journalism 0

Journalism Policies Strategy Survey 0

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Cision

JANUARY 15, 2016

That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion. Distribution. Story Type.

Journalism 120

Journalism Strategy Brand Branding 120

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Starting on March 12, PRSA is offering the “ Transitioning from Journalism to PR & Comms ” certificate program, a comprehensive offering addressing this evolving landscape.

Communications 183

Communications Sports Journalism Fashion 183

OnePitch

JULY 6, 2022

T his week’s pitch resulted in a feature in The Wall Street Journal (WSJ) , and we are going in-depth with the reasons why it placed. The post Pitches That Placed: How to Pitch The Wall Street Journal appeared first on The TypeBar. Want more blogs like this?

Pitching 74

Pitching Journalism How To Energy 74

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L.

B2B 150

B2B Study Marketing Education 150

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

Axia PR

MAY 24, 2017

5 tips to help you use brand journalism to connect with your audience and boost your brand awareness. Most companies have a love/hate relationship with journalists. As a result, many businesses take matters into their own hands by using brand journalism.

Journalism 54

Journalism Company Brand Branding 54

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. The group plans to use this information to target ads to customers. Illustration credit: golden sikorka ].

Privacy 78

Privacy Consumer Company Nonprofit 78

Ishmael's Corner

OCTOBER 4, 2016

Virtually every national and global company desires coverage in the business media. The post How Does a B2B Customer Story Crack The Wall Street Journal? The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Often,more.

B2B 128

B2B Journalism Storytelling Communications 128

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

Sword and the Script

FEBRUARY 15, 2022

SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales. A few years back I worked for a company that, in part, had a SaaS product that processed large volumes of law firm invoices. Third, some SaaS companies are blind to the value of the data they have.

Company 95

Company Marketing B2B Software 95

Ronn Torossian

JUNE 15, 2022

The news cycle these days tends to move quite quickly which has created new challenges for companies trying to keep up with the latest trends. Additionally, the journalism industry has also shifted, which means companies need to work hard and fast so they can get themselves and their solutions in front of the public, which […].

Journalism 195

Journalism Trends Industry Company 195

Ishmael's Corner

SEPTEMBER 16, 2014

Which brings me to a recent episode of bad journalism, a USA Today feature with the headline, “7 Companies Outspend Apple on Innovation,” by Matt Krantz. After all, it stands to reason that the most innovative company in the world must spend on R&D accordingly. Naturally, I feel such fear is misplaced.

Journalism 145

Journalism Storytelling Financial Pitching 145

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

In some cases, while a Tier 1 win like a Wall Street Journal piece is great for the brand, the Tier 2 media placement in the Retail TouchPoints is the one that drives prospects and customers. A placement in a highly-respected, widely-read publication within the client’s industry can have significant contextual value.

Measurement 334

Measurement How To Retail Analysis 334

Business Wire

OCTOBER 20, 2021

The dawn of the real-time Internet brought a new kind of investor audience for companies to consider. A layperson has the same instantaneous access to a company’s reports as a top Wall Street Journal reporter without the benefit of years of training to understand what each line item means.

Financial 286

Financial Blogging Mobile Analysis 286

Onclusive

AUGUST 17, 2021

“When a newspaper closes, the local government’s borrowing costs rise because diminished scrutiny makes investors less comfortable,” according to a 2019 Journal of Financial Economics report. Journalists in jail are up about 175% since 2000.

Marketing 370

Marketing Newspapers Government Financial 370

NewsWhip

OCTOBER 30, 2019

Coverage of pharmaceutical companies has remained pretty consistent in the past few years, but engagement is lower in 2019. Pharmaceutical companies’ owned media. While the narrative within media focuses on incidents within the pharma industry, a look at the top companies’ personal Facebook Pages tells a different story.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Sword and the Script

MARCH 10, 2020

That’s the approach some companies are taking with their blog posts and content. How could this happen on a company blog? Bylines provide “an accountability measure,” as the Poynter Institute , a research organization dedicated to improving journalism, says. Somebody said something sometime. The other half is quality and trust.

Blogging 94

Blogging Company Journalism Study 94

ImPRessions - Crenshaw Communications

JULY 28, 2023

Why do most sales tech companies struggle to drive great PR? Look at companies like Crunchbase or Drift. There is a Search Engine Journal but no Sales Tech Journal. Everyone drinks the Kool-Aid Every sales tech company thinks they’re the coolest thing ever. The sales tech market is incredibly hot.

B2B 156

B2B Journalism Enterprise LinkedIn 156

PRSay

AUGUST 17, 2020

I get a lot of pitches emailed to me saying, ‘Oh, I have this client who runs a company. I think they really need to examine what it is that makes that person’s story unique and really focus on highlighting that to the journalist,” he says. “I Or [I have] a client who is the CEO of a hospital or published this study.

Media Relations 157

Media Relations Journalism Media Survey 157

Axia PR

NOVEMBER 3, 2021

Reporters write and report on stories about people and companies every day. While most articles are neutral, some articles portray an individual or company positively, and some cast the company and/or its executives in a negative light. However, they are not the same. What’s the difference?

Writing 62

Writing Company Journalism Report 62

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 187

Company Employee Internal International 187

Flack's Revenge

NOVEMBER 21, 2014

If you are in PR you scratch your head over the double standard (I mean, journalists compile dossiers on companies and people and sometimes spread dirt, right? You get confused because, despite Lacy’s tantrums, you know that the media can be very tough on tech companies and sometimes even your clients.

Journalism 222

Journalism Conference Report Groups 222

Buchanan PR

SEPTEMBER 19, 2022

When I started my career in corporate communications three decades ago, there was a long-running joke that every CEO or client wanted only one thing from their communications team: “Get me in The Wall Street Journal.”. ProPublica is an independent, non-profit, award-winning newsroom that produces “investigative journalism with moral force.”

Journalism 52

Journalism Media Financial Local 52

Cision

APRIL 29, 2015

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

PRSay

MARCH 6, 2023

The following post is based on research published in the latest issue of PR Journal , the quarterly academic journal presented by PRSA and the Institute for Public Relations. Companies have also wondered how to respond on social media after natural disasters and the deaths of heads of state or celebrities.

Social Media 151

Social Media Publicity Media Journalism 151

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. How long have you been in journalism and how did you get started?

Meeting 95

Meeting Media Journalism Interviews 95

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. Brand journalism is the key to a killer digital newsroom. Bart : “Demise is probably a little too strong.

Company 111

Company Media Journalism Report 111

Ishmael's Corner

OCTOBER 4, 2016

Virtually every national and global company desires coverage in the business media. The post How Does a B2B Customer Story Crack The Wall Street Journal? The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Often,more.

B2B 70

B2B Journalism Storytelling Communications 70

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. Don’t Use PR for Evil It’s true that in the exalted world of high-growth technology companies, public image can make a brand. ” In other words, it’s all about image.

Government 227

Government Corporate Resources Ethics 227