Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Figure out cross-generational communication — quickly. Recognize that communicating to your health care consumers is not “one-size-fits-all.”

Communications 60

Communications Insurance Insurance Privacy 60

Waxing UnLyrical

NOVEMBER 21, 2016

Using the @Spredfast Intelligence tool, we’ve created custom lists #measurepr. In December, #measurePR gets into the holiday spirit with a chat focused on and around measuring community. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2016): Measuring Engagement. PESO measurement! Research this. measurepr.

Measurement 40

Measurement Community Banking Advertising 40

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. As PR experts know, social sites are communities, and they can be tools for listening to media, customers and stakeholders. It’s a tall order. How CEOs should engage. Start by listening.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Flack's Revenge

FEBRUARY 6, 2018

But it is a good time to take stock; as Facebook has come full circle in less than two years; from when they were accused of liberal newsfeed bias in May 2016 to their machinations to make news safe, to Facebook’s “no mas” moment a couple of weeks ago. March 2017 – Facebook launches new AI tool to fight fake news.

Facebook 120

Facebook Journalism Local Google 120

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. 7 Tips & Tools for Marketing Strategy & Performance. And if your numbers are up, what can you do to keep climbing?

Enterprise 57

Enterprise Tools Strategy Marketing 57

Solo PR Pro

FEBRUARY 9, 2016

This week, we will be joining forces once again with the savvy and insightful social media-focused #SMchat community for our regularly scheduled #solopr Twitter chat hour. As a quick reference, we will be discussing the following questions: How does PR/SM differentiate from other disciplines in 2016? Here’s how.

Twitter 40

Twitter Advertising Advertising Measurement 40

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Melissa Agnes

MARCH 15, 2018

The Horse River Wildfire that took place in Fort McMurray, Alberta, Canada, in May 2016 was unprecedented in Canadian history. I recently had the opportunity to sit down with Jordan Redshaw, one of the communications managers with the recovery task force at the Regional Municipality of Wood Buffalo (a.k.a. Running time: 47:20.

Crisis 145

Crisis Crisis Communications Crisis Management Community 145

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

Waxing UnLyrical

JUNE 3, 2016

On recommended tools for measuring media relations: A5(2): @googleanalytics and @AdobeAnalytics are a super cost effective “first layer” option. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Media Relations 40

Media Relations Measurement Media Analysis 40

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. SocialMedia Examiner (@SMExaminer) April 19, 2016. 1 sitcom.

Social Media 0

Social Media Marketing Media Customer Service 0

PR for Anyone

MARCH 13, 2024

She saw education as a tool for transformation and took full advantage of opportunities to pursue her degrees while incarcerated. A pivotal moment came in 2016 when Cheryl completed her master’s degree amidst personal tragedy and significant legislative changes regarding juvenile sentencing.

Energy 130

Energy Education System Exercises 130

Cision

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Thus the genesis of our Shareholder Communications 365 Study. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). It’s your transparency library. . But I am a tad bias.

Infographics 174

Infographics Comparison Construction Study 174

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. ” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Journalism 185

Journalism Advertising Advertising SEO 185

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Press releases are well understood in organisations and used as a general-purpose form of communication.

Industry 153

Industry Publicity Agency Community 153

Cision

JUNE 28, 2016

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . In 2016, live video seems like a no-brainer. 2016 might be the most transformative year in social media. That last part is important.

Social Media 213

Social Media Media Video Film 213

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74

Radio Television Media Local 74

Prohibition

SEPTEMBER 13, 2022

Influencers have taken their time to build their community which provides niche content to their target audience and their opinions are seen to come from an authoritative figure. This powerful marketing tool has been on the rise since 2016 and is continuing to grow, with the sector valuing at over £12.57

Brand 118

Brand Branding Video Social Media 118

Beyond PR

AUGUST 31, 2016

When developing your organization’s content strategy, it’s important to stay ahead of the tactics and tools paving the way for tomorrow’s success. An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. Little did we know we’d be in that place for more than a year. million in sales.”.

Media 105

Media SEO Analytics Analysis 105

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. Other tools will find their way to fill the gap.

Twitter 235

Twitter Customer Service Web Facebook 235

ReimaginePR

MARCH 30, 2020

Blended learning, STEAM opportunities, and new on-line education opportunities are just a couple of applications which make MUSD stick out in our community. At this point you have access to an on-line course choice portal for the 2016-2017 academic calendar year. Actions to Writing an Academic Research Proposal.

Writing 120

Writing Education Course Community 120

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. The crisis has given us a renewed appreciation of health workers, people in front line roles, and the scientific community. Communities have been strengthened through the crisis.

Government 132

Government Crisis Exercises Retail 132

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 122

Technology Publicity Software Print 122

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

DECEMBER 12, 2017

My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. 6 Free tools boost planning and investment in internet ads. Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns.

Publicity 122

Publicity Marketing Healthcare Television 122

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. Her focus is on providing guidance, tools, and a vision that empowers team members to become leaders and innovators.

Industry 130

Industry Travel Education Employee 130

ImPRessions - Crenshaw Communications

DECEMBER 19, 2018

As it turned out, the Facebook ads of 2016 were a small part of a more widespread and well coordinated paid media effort. It targeted African-Americans with inflammatory stories designed to suppress voting in their communities and among progressives. The recent report offers even more insight into the broader disinformation campaign.

Government 170

Government Facebook Instagram Television 170

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Podcasts have been on a steady growth streak for years.

Marketing 84

Marketing B2B Interviews Content Marketing 84

Prohibition

MAY 9, 2023

Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries. If the ban were to go ahead, it would mean that users in these countries would no longer be able to access TikTok, and businesses would lose a valuable marketing tool. What is Tik Tok and why is it popular?

Privacy 62

Privacy Social Media Instagram Viral 62

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community. I love what I do.

Case Study 50

Case Study Study Community Nonprofit 50

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). Here are 13 of them.

Reputation 165

Reputation Public Affairs Advertising Advertising 165