PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. 7 Tips & Tools for Marketing Strategy & Performance. And if your numbers are up, what can you do to keep climbing?

Enterprise 57

Enterprise Tools Strategy Marketing 57

Waxing UnLyrical

JUNE 3, 2016

On recommended tools for measuring media relations: A5(2): @googleanalytics and @AdobeAnalytics are a super cost effective “first layer” option. A5 If you have a team with more time than money (ie, intern) an hr/day on Google News is pretty comprehensive. In June, #measurePR goes international! See you soon!

Media Relations 40

Media Relations Measurement Media Analysis 40

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. It has an incubation rate in humans of 7 to 14 days.

Government 132

Government Crisis Exercises Retail 132

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. Other tools will find their way to fill the gap.

Twitter 235

Twitter Customer Service Web Facebook 235

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). Preparing all communications content.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Press releases are well understood in organisations and used as a general-purpose form of communication.

Industry 153

Industry Publicity Agency Community 153

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

DECEMBER 4, 2023

A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: The International Encyclopedia of Political Communication 1 Altheide, D. The International Encyclopedia of Political Communication, 1–6. Media Logic. Doctor Spin | The PR Blog.

Social Media 52

Social Media Media eBook Technology 52

ImPRessions - Crenshaw Communications

DECEMBER 19, 2018

As it turned out, the Facebook ads of 2016 were a small part of a more widespread and well coordinated paid media effort. It targeted African-Americans with inflammatory stories designed to suppress voting in their communities and among progressives. The recent report offers even more insight into the broader disinformation campaign.

Government 170

Government Facebook Instagram Television 170

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Rethinking internal and external comms. Marketing predictions.

Marketing 168

Marketing Employee Content Marketing Training 168

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). Preparing all communications content.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Cision

OCTOBER 2, 2015

Here’s the top media industry stories we’re following this week: The Big News: Mass shooting at Umpqua Community College in Roseburg, Oregon prompts further discussion over gun control ( The Oregonian ); NASA finds water on the red planet, begging the question, is there life on Mars ?

Real Estate 120

Real Estate Media Mobile Radio 120

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Use this tool to take any PDF and make it editable in powerpoint. Free tool: visualise multi-channel reports in Google Analytics. We stumbled across this free tool that might just help. Swarmwise eBook: Building a community.

eBook 120

eBook Google Tools Analytics 120

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). 8: Ability to write clearly for external AND internal audiences.

Instagram 60

Instagram Analytics Mobile Employee 60

Solo PR Pro

FEBRUARY 25, 2016

On the fourth Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). How do you help clients monitor internal issues that can become public crisis?

Facebook 40

Facebook Software Construction Policies 40

Presspage

AUGUST 10, 2018

There is an opportunity for Healthcare communicators to leverage this vacuum and leverage internal expertise to provide reasoned, practical healthcare advice for individuals searching for it. A particularly effective way of communicating to the public is by tying this form of content to items in the news cycle. Stay current.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

PR 20/20

SEPTEMBER 29, 2020

At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Workflows : Internal and external workflows were used to run all marketing campaigns. So how do you get marketers to really understand AI , explore new concepts and take action?

Case Study 92

Case Study Study Brand Branding 92

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016.

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. AI tools will be used by top tier marketers on a daily basis to craft and test content and messaging. Gillian Findlay | Cambial Communications.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

NOVEMBER 12, 2016

Personas are useful tools to understand customer motivation in order to better influence buying behavior. The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Personas ought not be viewed as a fad.

B2B 115

B2B Marketing How To Survey 115

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. AI tools in PR? The market for tools in PR is exploding. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools.

Analysis 60

Analysis Technology Tools Exercises 60

Cision

APRIL 12, 2016

Check out Cision’s free “State of the Media 2016 Report!” Similarly, there is no longer any geographical segmentation of media – whereas in the past you might have had separate strategies and specific exclusives for US, UK and international press. Want more insights on media professionals? Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016. We look at governance practices. And we look at your leadership and reputation.

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

JUNE 11, 2016

The last 10 or 15 years have brought a vast array of tools for publishing blogs. Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.

Blogging 60

Blogging Marketing SEO Content Marketing 60

MaccaPR

DECEMBER 19, 2016

Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Ethical Voices

MAY 6, 2023

Then we look at your impact on your communities. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016. We look at governance practices. And we look at your leadership and reputation.

Ethics 52

Ethics Training Financial Survey 52

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Karen Freberg is an assistant professor in Strategic Communications at the University of Louisville.

Customer Service 40

Customer Service Employee Internal International 40

Cision

OCTOBER 31, 2016

are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). LinkedIn Elevate – a (premium) app to manage LinkedIn’s Elevate social amplification tools. Speaking of LinkedIn’s acquisitions, Slideshare continues to be a smart tool to add shareability to presentations. Job Search (On the DL).

LinkedIn 60

LinkedIn How To Mobile Course 60

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Compare that to the following use case: A B2B software brand in the productivity space wants a 1,000-plus word post on time-tracking tools and their evolution over time.

Content Marketing 40

Content Marketing Marketing System Technology 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. We’ll be launching season 2 in January with a new question format and all new guests.”.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Two sides of AI in communications “Two things: first, artificial intelligence (AI) will certainly impact the practice of PR in the coming year. It’s like trying to lay down pipe before you even dug a ditch.

Writing 192

Writing Communications Marketing B2B 192

Beyond PR

MARCH 15, 2016

He arms himself with the right tools and technology and understands the strengths and weaknesses of his team members and adversaries. Community management, advocacy marketing, and sales enablement are all ways to connect with external and internal audiences and develop brand advocates. The biggest key here is to remain agile.

Marketing 40

Marketing Storytelling Fashion Technology 40

PRSay

AUGUST 12, 2016

What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. Social media in general is the perfect tool today PR professionals.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PR Conversations

SEPTEMBER 10, 2015

To this seeming backwater Robert shone a dazzling light with experience of PR at the highest levels in the UK Cabinet Office, international PR with De Beers, and in the seemingly glamorous world of PR consultancy. Luckily for me, Robert had taken the South Yorkshire job as a stepping stone to retirement, to be close to the Yorkshire Dales.

Film 40

Film Creativity Newspapers Internal 40

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. I resolved to do something about it.

Writing 114

Writing Social Media SEO Blogging 114