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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship. Below are ten tools PR professionals can use to impress their clients and maximize efficiency. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage.

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How to build your PR Tool Stack

Stephen Waddington

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. We’ve had to adopt new tools to work virtually. This discussion about the use of tools in public relations is a timely reflection about what we’ve learnt and how we move forward.

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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. This affords businesses the opportunity to interact with its community in real-time.

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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

The algorithms that power artificial intelligence (AI) tools are built on a foundation of human judgment calls ­– but humans sometimes make mistakes. How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities?

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Social media updates: Instagram test new UGC tool & Meta update integrated shopping elements


Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). It has also added a new emoji picker within DMs to react to messages with a range of emoji options, mirroring features on other social media channels and increasing the community feel on the channel.

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The #PRStudChat Community Discusses Social Media & Change On November 15th

Deirdre Breakenridge

Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., How can social media & digital tools facilitate major personal and professional changes? How can online communities help people facilitate change in their lives and careers? About Spin Sucks.

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Year Atlanta mountain community that is old includes advanced irrigation system


Year Atlanta mountain community that is old includes advanced irrigation system. In my experience, they need to have a context for which they’re planning to leverage devices and tools. It particularly affects the business community. Education has always played an essential part in the accomplishment of our Nation.

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