Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools. There are exceptions but they are limited.

Storytelling 78

Storytelling Internal International Social Media 78

Beyond PR

AUGUST 31, 2016

When developing your organization’s content strategy, it’s important to stay ahead of the tactics and tools paving the way for tomorrow’s success. An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Use this tool to take any PDF and make it editable in powerpoint. Free tool: visualise multi-channel reports in Google Analytics. Swarmwise eBook: Building a community.

eBook 120

eBook Google Tools Analytics 120

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community. I love what I do.

Case Study 50

Case Study Study Community Nonprofit 50

Solo PR Pro

AUGUST 9, 2016

Solo PR Pro’s main event activity for 2016 – the Florida Public Relations Association (FPRA) Conference, kicked off on Sunday, August 7, 2016 in Tampa, Florida. The event will run through August 10, 2016. Social Content Trends – Arik Hanson, Principal, ACH Communications. See a presentation you’re interested in?

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PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

wiredPRworks

NOVEMBER 22, 2016

#GivingTuesday is on November 29, 2016. Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. What will do differently in 2016? Get creative! Communicate and countdown with ways to share campaign news.

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). All of it. 2: Video AND audio production skills. No doubt about that.

Instagram 60

Instagram Analytics Mobile Employee 60

Shift Communications

MARCH 3, 2016

First year registrants should try to attend my short “Welcome to SXSW 2016” remarks on Friday morning, March 11. For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive. Or, what’s something you always look forward to every year?

Interviews 60

Interviews Conference Creativity Community 60

Waxing UnLyrical

JANUARY 25, 2016

If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!). 3 Questions to Ask while Developing your 2016 Content Strategy. 10 Effective Mind Mapping Software Tools. 7 Questions to Ask When Developing Your Brand Strategy. ” asks Erin Gilbert.

Strategy 40

Strategy Software Creativity Writing 40

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. AI tools in PR? The market for tools in PR is exploding. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools.

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Analysis Technology Tools Exercises 60

Cision

APRIL 12, 2016

Check out Cision’s free “State of the Media 2016 Report!” My favorite social media platform is…Instagram for its visually immersive quality and Tumblr for its creative community. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands? Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

PR 20/20

APRIL 1, 2021

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. Private Slack community. Our roadmap is focused on three primary areas of community, education and technology. The Rate of Change is Accelerating.

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Two sides of AI in communications “Two things: first, artificial intelligence (AI) will certainly impact the practice of PR in the coming year. It’s like trying to lay down pipe before you even dug a ditch.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

AUGUST 11, 2016

Once a digital haven for younger Millennials and Gen Z, image messaging app Snapchat has spent 2016 broadening its appeal. Already a popular activity on Instagram, takeovers can expose your audience to new content, expand your reach, and help foster community. The Wall Street Journal reported last month that 14 percent of U.S.

Storytelling 40

Storytelling Brand Branding Journalism 40

PRSay

AUGUST 12, 2016

What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. Social media in general is the perfect tool today PR professionals.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout. That’s where it all started for me. #2 B: I set the price.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. AI tools will be used by top tier marketers on a daily basis to craft and test content and messaging. Gillian Findlay | Cambial Communications.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Podcasts have been on a steady growth streak for years.

Marketing 85

Marketing B2B Interviews Content Marketing 85

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). Here are 13 of them.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. Tools like Digimind help to easily monitor and analyze complex sets of data in areas like social media, and as the technology advances, PRs are finding new ways to use it to communicate, from surveys to keyword-rich content.

Real Estate 120

Real Estate Technology Data Agency 120

Cision

DECEMBER 17, 2015

Using social tools, we can easily identify people to surprise. Panera Bread has an initiative called Panera Cares which is a special 501(c)(3) nonprofit community caf é that operates on a pay-what-you-can model. Social responsibility is a powerful tool in PR today. Images: Steven Depolo , Mike Mozart ( Creative Commons ).

Brand 120

Brand Branding Nonprofit Storytelling 120

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). Here are 13 of them.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Compare that to the following use case: A B2B software brand in the productivity space wants a 1,000-plus word post on time-tracking tools and their evolution over time.

Content Marketing 40

Content Marketing Marketing System Technology 40

Beyond PR

MARCH 15, 2016

He arms himself with the right tools and technology and understands the strengths and weaknesses of his team members and adversaries. The best creative managers know how to fashion visuals that are both attractive and functional, while creating a rich and consistent visual story across your website, events and individual pieces of content.

Marketing 40

Marketing Storytelling Fashion Technology 40

Communications Conversations

AUGUST 1, 2019

It was 2008 during this time and I decided to start leveraging LinkedIn as a tool to identify and connect with these managers I wanted to get in front of. I also look for elements on collaboration and communication skills since that’s critical to an effective team. Any interesting projects you’re working on at BTM right now?

Social Media 60

Social Media Media Video Meeting 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

DECEMBER 13, 2017

According to the 2016 National School Census , a third of children under 10 are from a non-White background. Diversity drives innovation and creativity. That includes women, people from another social class, people with disabilities, the LGBT community and people from other racial groups. It’s a competitive advantage.

Training 80

Training Groups Industry Examples 80

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. She write, speaks, and advises on internal communication.​.

Writing 114

Writing Social Media SEO Blogging 114

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. For creative invention and surreal comedy Malcolm Pryce’s ‘Last Tango in Abersytwyth’ series always amuses.

Film 40

Film Creativity Newspapers Internal 40

Prohibition

MAY 9, 2023

Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression. For businesses, a TikTok ban would mean losing a valuable marketing tool.

Privacy 62

Privacy Social Media Instagram Viral 62

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

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Social Media Marketing Media Creativity 91