Mindful Marketing

MAY 17, 2017

Now, corporate communications teams and PR agencies have choices of everything from CRM systems and contact management to distribution services, social media monitoring, to PR-specific analytics and more. The post Demand Grows For Media Intelligence and PR Information and Software appeared first on SeeDepth PR Analytics Platform.

Software 50

Software Media Analytics Report 50

Ethical Voices

FEBRUARY 26, 2024

The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. I was working for Orange County government and I led the communications team through a nightmare week. They’re graphic, and like I said, they contain a lot of personal information. That was just absolutely unthinkable to me.

Ethics 91

Ethics Healthcare Government Energy 91

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. “A new role that emerged in this study was that of an internal social media manager, which involves managing internal social media channels used to communicate with employees.

Publicity 150

Publicity Policies Social Media Study 150

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. ” 3.

Internal 40

Internal International Case Study Banking 40

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. In June, #measurePR goes international! See you soon!

Media Relations 40

Media Relations Measurement Media Analysis 40

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan.

Tourism 150

Tourism Employee Web Travel 150

Shift Communications

DECEMBER 15, 2016

Very long story short, finding the right contact who covers the exact niche was key – Tara even reached out to me months later asking for information on renting The Shebeen for a tailgate she was having for a big upcoming football game. “. They were able to capture her special story and the memories her McDonald’s family had with her.

Print 60

Print Media Travel Wireless 60

Scott Public Relations

AUGUST 27, 2019

In a digital age increasingly free of traditional informational gatekeepers, it often seems as if lies pilot a jet while the truth rides a scooter. Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Cailin O’Connor, Ph.D.,

Insurance 45

Insurance Insurance Healthcare Communications 45

Cision

MAY 16, 2017

The device mesh is a growing set of end points — including mobile, wearable, home electronics, automotive, and environmental devices (like sensors in the IoT) — that people and businesses use to reach applications and information or interact with others. This growing device mesh leads Gartner’s list of strategic technology trends of 2016.

Hotels 198

Hotels Mobile Travel Automotive 198

Reputation Us

OCTOBER 18, 2016

So do the results: In the first half of 2016 alone, the NCUA approved 100 mergers. While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Communication is important before , during and after a merger.

Reputation 60

Reputation Communications Financial Internal 60

Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. Someone pinch me!

Measurement 42

Measurement Analysis Banking Internal 42

Reputation Us

MARCH 16, 2022

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. Is your reputation strong?

Reputation 78

Reputation Government Film Viral 78

Communications Conversations

OCTOBER 25, 2016

But, truth be told, the 2016 version of Glassdoor is a whole lot more. Except here’s the thing: I think there are huge benefits for communicators as well. I’m not saying communicators need to get involved in managing the platform (although, in some cases, I believe that would help). Employee reviews. Not so much.

Communications 60

Communications Employee Survey Internal 60

Scott Public Relations

AUGUST 27, 2019

In a digital age increasingly free of traditional informational gatekeepers, it often seems as if lies pilot a jet while the truth rides a scooter. Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Cailin O’Connor, Ph.D.,

Healthcare 40

Healthcare Insurance Insurance Communications 40

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Have an interesting announcement from a PR technology vendor?

Software 167

Software Marketing Leadership B2B 167

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop.

Company 222

Company Trade Shows How To Product Launch 222

PR in High Definition

JULY 28, 2022

No sector, industry or market could claim to be better off without data-driven insights that allow them to make informed decisions. first energy transition progress report , published in April 2022, the company has already cut total emissions by 16% since 2016. The value of data has become an inescapable fact of the modern world.

Analytics 62

Analytics Data Energy Sports 62

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. But VW was not deterred by this. About the Authors.

Automotive 95

Automotive Study Report Transportation 95

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens. Amirite ladies?

Measurement 40

Measurement Meeting Comparison Banking 40

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Internally, data can inform our PR strategy and make our branded content better and more engaging. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. A good story and compelling content are vital, but in the digital age, many of us are saturated with information and demands on our time and attention.

Corporate 168

Corporate How To Employee Nonprofit 168

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. It has an incubation rate in humans of 7 to 14 days.

Government 132

Government Crisis Exercises Retail 132

PR 20/20

NOVEMBER 19, 2015

Roughly 12 years ago, no one could have predicted the impact sophisticated social networks would have on international business, communications, activism and culture. Social media keeps us connected to friends and family across the globe, informed on worldwide events, and has completely disrupted modern consumerism.

Social Media 40

Social Media Tools Pinterest Media 40

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. . About Critical Mention. Media Contact. Eric Lebowitz.

Television 80

Television Radio Analytics YouTube 80

Flack's Revenge

OCTOBER 18, 2016

Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications. They started in Italy (the website for now is almost entirely in Italian) and have an international focus.

Groups 120

Groups Study Transportation Technology 120

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. is suffering a crisis.

Case Study 118

Case Study Crisis Management Crisis Study 118

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Further, all information is distributed in full text, ensuring full disclosure of all the information an issuer wishes to convey.

Financial 164

Financial Video Consumer Data 164

Cision

JUNE 17, 2016

In that time frame, both worked together in various roles at several organizations, helping clients harness the power of social and traditional media data to inform strategic decision making. They had a chance to catch up over cocktails at the AMEC International Summit on Measurement this week in London. Michelle: I did.

Data 120

Data Analysis Measurement Study 120

Shift Communications

NOVEMBER 10, 2016

But the health and medical app arena is becoming quite crowded; one report stated that 259,000 such apps were listed on major app stores in 2016. From a PR perspective, rising above this noise with a small team takes an integrated communications strategy with lots of advanced planning, prioritization and a data-driven approach.

Healthcare 144

Healthcare How To Analytics Mobile 144

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Shift Communications

FEBRUARY 9, 2018

The statistic that alarmed investors was Twitter’s flat user growth, which was a repeat of the year before: Twitter now addresses 330 million users around the world; their presence is largely international. increase in Q3 growth from Q3 of 2016. Implications for Marketing and Communications. Christopher S.

Twitter 74

Twitter Conference Advertising Advertising 74

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Cision

JULY 12, 2016

Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. What do you hope to accomplish in your new role as vice president of communications at Smithsonian Channel? Open communication is key. What’s your secret to communication success?

Television 120

Television Crisis Crisis Management Fashion 120

Stuart Bruce

MAY 20, 2016

CFOs broadly agreed and in many cases feel even more strongly about the importance of providing greater information about brands in financial reporting. It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. This will enable accountants to fulfil their mandate to inform to transform.”.

Reputation 94

Reputation Measurement Brand Branding 94