Deirdre Breakenridge

MARCH 23, 2016

Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Communicators can be verbose, and we sometimes layer in too much irrelevant information.

Communications 150

Communications How To Analytics Public Affairs 150

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus.

Media 273

Media Privacy Data Analytics 273

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. One tool you should know how to use is Google Analytics. Communicate campaign plans and results to internal and external audiences and secure executive, regional and cross-functional support.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” There’s been a lot of talk about analytics and data this year, which shows agencies are recognizing its importance. Here’s to an exciting 2016. Walking the Walk on Data.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Waxing UnLyrical

OCTOBER 5, 2016

and has worked with clients in over 30 countries to help them measure the impact of communication on business results; and. Sahana (@hellosahana) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016.

Measurement 77

Measurement Analysis Tools Agency 77

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. Below are a few 2016 earned media highlights from the New York consumer team and the value each of them delivered to our clients.

Consumer 60

Consumer Media Analytics Travel 60

Shift Communications

OCTOBER 15, 2015

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How can you showcase your current work in the best light and set the stage for an even more successful 2016?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. Which means you have to understand data and analytics, another core Digital PR skill).

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. Which means you have to understand data and analytics, another core Digital PR skill).

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. Which means you have to understand data and analytics, another core Digital PR skill).

Trends 100

Trends Skype Digital PR Guidelines 100

Ishmael's Corner

JULY 18, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The heck with big data, analytics and science. Subjectivity rules in selecting the top 10 posts from the first half of the year. Tuesday’s post captured half of the list. Here’s the second half.

Storytelling 60

Storytelling Big Data Analytics Data 60

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies.

Media 221

Media Privacy Data Analytics 221

The Resolution Blog

DECEMBER 16, 2015

But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should. It’s a subject I’ve thought and talked about and delivered against. This can limit innovation.

Case Study 120

Case Study Agency Creativity Study 120

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Last but not least, want to get search engine data inside Google Analytics? Social Media Configuration. Chel Wolverton.

Analytics 60

Analytics Google Data Engineering 60

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. Community management. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

Waxing UnLyrical

AUGUST 3, 2016

The July #measurePR Twitter chat featured some very special guests: Aly Saxe , founder and CEO of IrisPR Software , and Heather Whaling , CEO of Geben Communication. Aly Saxe (@Aly_Saxe) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016.

Report 40

Report Measurement Software Analytics 40

Beyond PR

OCTOBER 25, 2017

We are excited to announce the latest Cision® Communications Cloud® product release. Communicators are under constant pressure from their executive teams to prove the impact of their efforts but are having a difficult time overseeing all of their channel initiatives and managing the effectiveness of their campaigns.

Communications 73

Communications Analytics Analysis Data 73

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. AI can now help communicators in every aspect of their strategy and campaign cycle. Business leaders specifically believe AI is going to be fundamental in the future.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Beyond PR

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Communicators must use a multi-channel approach to effectively reach their target audiences – no secret there.

Communications 64

Communications YouTube Instagram Analytics 64

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 306

Marketing Advertising Advertising Industry 306

Doctor Spin

JANUARY 19, 2024

link] Information is Power As a leader, disseminating information on a “need to know” basis isn’t necessarily a good communication strategy. “Do Having advised and coached executives on strategic communication for nearly two decades, I still haven’t seen a single leader ever having passed on too much relevant information. 1 Silfwer, J.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

Television 80

Television Radio Analytics YouTube 80

Marketwired

FEBRUARY 12, 2016

Nasdaq’s Corporate Solutions business supports over 10,000 clients in 60 countries with Investor Relations (IR), Public Relations (PR), Communications and Governance services and solutions. Accelerating our strategy to deliver the most integrated, intelligent and easiest-to-use platform for communications professionals.

Government 189

Government Corporate Analytics Technology 189

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Maya Chakravarti V, Communications Specialist & Educationist.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Airbnb has no rooms.

Publicity 166

Publicity Analytics Data Advertising 166

ImPRessions - Crenshaw Communications

JULY 10, 2017

Even high-level management changes ought not be pitched to B2B and other writers, but could be communicated in an FYI. At the same time, if analytics show that a newsletter is outperforming similar ones in the industry, or it experiences a dramatic upsurge in readership, that might be a story for a very niched journalist.

Pitching 170

Pitching Media Product Launch Agency 170

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Hugh Elliott (@HughSElliott) June 15, 2016. Head of brand, communications & digital at Philips North America, Mark A.

Internal 120

Internal International Measurement Analytics 120

Newsfile

OCTOBER 10, 2023

Click thumbnails below to view Lesson Learned : Timely and proactive communication is vital when product safety is in question. The company harvested data through its “This Is Your Digital Life” app and used this data to directly assist the 2016 presidential campaigns of Ted Cruz and Donald Trump.

Privacy 52

Privacy Ethics Airlines Data 52

Beyond PR

AUGUST 4, 2017

Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco. . Communicators shouldn’t need to be data scientists to apply the power of data; the Cloud does the hard part for them.

Industry 64

Industry Communications Software Hotels 64

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform. He eats a lot of Mac and Cheese.

Marketing 40

Marketing Nonprofit Measurement Banking 40

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 204

Marketing Advertising Advertising Industry 204

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Launched in January 2016, the brand had one fundamental problem — low awareness. We put the “anal” into the word “analyst!

Measurement 136

Measurement B2B Google Financial 136

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. The post Social media and search won the 2016 US elections appeared first on Firefly Communications. So, why should we pay attention to the campaign strategies of the presidential elections?

Social Media 48

Social Media Media Twitter Survey 48

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. “A new role that emerged in this study was that of an internal social media manager, which involves managing internal social media channels used to communicate with employees.

Publicity 150

Publicity Policies Social Media Study 150

Waxing UnLyrical

MARCH 11, 2016

Our guests will be … drum roll please … Gini Dietrich , CEO of Arment Dietrich and creator of the popular Spin Sucks blog community; founder of the influencer marketing platform Traackr, Pierre-Loic Assayag ; Jason Falls , SVP of Elasticity (though Jason really needs no introduction!); Wouldn't you like to be in her kitchen?

Measurement 40

Measurement Meeting Comparison Banking 40