Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.”

Journalism 50

Journalism Report Enterprise Interviews 50

Doctor Spin

DECEMBER 3, 2023

Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology , 36 2, … Continue reading Learn more: Priming in PR: The Subtle Art of Pre-Suasion Subscribe and get a free ebook on how to get better PR ideas. 2017, April 20). 2017, April 20). 2017, April 20). Amazon.co.uk.

eBook 52

eBook Journalism Examples Resources 52

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. Remember that you can always rebuild your reputation.

Communications 147

Communications Film Radio Reputation 147

Cision

OCTOBER 4, 2017

In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion in 2016 (Public Relations and Communications Association, 2016). It subsequently led to the collapse of the agency (Kwan Yuk, 2017).

Publicity 167

Publicity Ethics Training Education 167

PRSay

DECEMBER 7, 2017

This advice is especially critical as we found in our 2016 study that young professionals did not feel prepared to provide ethics counsel. In addition to the book, we presented on this study at the 2017 PRSA International Conference and Chapter conferences in Dallas and Houston. Let’s keep the conversation going. Dr. Marlene S.

Ethics 102

Ethics Journalism Conference Study 102

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). The PR Opportunity for Brands as Publishers Tinker with Journalism.

Survey 113

Survey Agency Report Corporate 113

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Are you planning or working on any additional research studies in 2016 / 2017? My current research is focused on ethics and internal communication.

Publicity 150

Publicity Policies Social Media Study 150

Communications Conversations

NOVEMBER 2, 2017

Thomas (@UofStThomasMN) September 25, 2017. “ We started using it at the 2016 press conference at Target Field –and, it really took off. Check out the sights and sounds from #TOJO17 at Target Field, including YOUR tweets and instagrams! link] pic.twitter.com/sblWWgWw84. Yep–that is an interesting story!

Case Study 113

Case Study Journalism Study Instagram 113

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion in 2016 (Public Relations and Communications Association, 2016). It subsequently led to the collapse of the agency (Kwan Yuk, 2017).

Publicity 72

Publicity Ethics Training Education 72

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We 2017: One Prediction Each for PR, Content Marketing and Social Media. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016. Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Ishmael's Corner

JULY 4, 2016

Sure, the Golden State Warriors just landed one of the top free agents in NBA history and will now enter the 2016/2017 season as prohibitive favorites to take back the championship crown from Lebron. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Storytelling 79

Storytelling Media Conference Communications 79

Beyond PR

AUGUST 4, 2017

The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. Bell holds a degree in journalism from the University of Missouri School of Journalism. We just finished celebrating our 150th anniversary (and brand launch , and IPO !) Follow him on Twitter @nbell94102.

Industry 64

Industry Communications Software Hotels 64

5W PR

MARCH 12, 2018

The exciting integrated campaign consisted of: Social Media Influencer Program: To launch the campaign in August 2016, Lycored developed the ‘Beauty is What You Make It’ video showcasing individuals sharing what beauty means to them, creating the conversation that beauty comes from within. Success in Numbers.

Video 68

Video Mobile Consumer Advertising 68

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. How long have you been in journalism and how did you get started? In 2021, at the Women in Trucking annual conference as managing editor of HDT. In fact, PDFs don’t even exist there!

Meeting 81

Meeting Automotive Media Transportation 81

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Justine Perez , social media specialist – U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

NewsWhip

SEPTEMBER 5, 2019

Pumpkin spice season was barely a blip on the radar a few years ago, generating a collective 2 million engagements to content in all of 2016. 2017’s thankful season saw 13 million engagements for the holiday, while 2018 blew past 22 million on Thanksgiving day, and we’ll probably see an even bigger jump this year. Katherine Ellis.

Web 116

Web Data Trends Brand 116

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. Read more: Is Media Relations Getting Harder? 11) The media is the least trusted institution.

Survey 103

Survey Marketing B2B Content Marketing 103

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). According to eMarketers, social media ad spend will quadruple by 2017. Flash forward to 2016: Media reach is shrinking (traditionally). CMOs say content marketing is making up their biggest increase in budgets this year at 13 percent.

Media Relations 60

Media Relations Media Newspapers Print 60

Shift Communications

MARCH 22, 2016

As we close out this series, we want to take a deeper look at what surprised us, what disappointed us and what you should be pondering for 2017 as you work your way through Austin-Bergstrom airport. Journalism Needs to Change: Interestingly enough, this complaint did not come from PR/Marketing professionals but journalists themselves.

Privacy 60

Privacy Hotels Film Data 60

Critical Mention

JANUARY 3, 2019

was returned in January 2017—making it a ten-year process through the US and UK criminal justice systems. Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. Again, I wasn’t trying to force anything, things happened naturally.

Interviews 105

Interviews Ethics Government Internal 105

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors?

Pitching 43

Pitching Journalism Tools Agency 43

Communications Conversations

JUNE 8, 2017

2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. I’m excited about the 2017-18 season. and partnerships with awesome nonprofits like Technovation[MN]. Pretty awesome.

Banking 113

Banking Sports Financial Corporate 113

Buzzstream

JUNE 16, 2021

In 2017, using proprietary data, Satrak revealed the slowest motorways. me in 2016, from How to Build a Time Machine. Then, you’ll also need to do a little extra work to see if those conditions are still alive and well in journalism today. It’s a mash-up of publicly available data sources on the most congested roads.

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

AUGUST 13, 2019

Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ). WooPitch (@WooPitch) March 30, 2017. 6a) June 6, 2016: DOJ Rules on PR Newswire. 7) March 27, 2017 : Bulletin Intelligence. Terms are not disclosed.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

DECEMBER 26, 2023

Verifying veracity “Now that information can be AI-generated without proper oversight or labeling, the ability to verify the legitimacy of a journalist or outlet will only become more critical to ensuring transparency and truth in journalism and content creation. Wishing you a safe and happy holiday season.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. 2017: One Prediction Each for PR, Content Marketing and Social Media. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 187

Marketing Content Marketing Data Social Media 187

Presspage

AUGUST 15, 2017

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. In fact, html5 video in email is expected to take off in 2017- stay tuned. quintillion bytes of data a day. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Meeting 65

Meeting Automotive Engineering Media 65

Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. Social media spending dropped for the first time since August 2017 from 13.8% of the budget to 11.4%.

Study 113

Study Survey Infographics B2B 113

Landis PR

MARCH 13, 2023

Photo courtesy of Pixabay In honor of the 2023 Academy Awards, the Landis team couldn’t resist picking our favorite movies about journalism to be nominated for or win an Oscar. The gripping plot centers on the post-World War II combatting forces of journalism and political extremism.

Journalism 52

Journalism Film Ethics Television 52

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Seems high to me, but website metadata indicates the tool was fielded in 2017. In 2016, an email marketing agency in the UK called AlchemyWorx tested 21 billion emails and found no real difference in the subject line length.

Study 91

Study Marketing Data Analysis 91

Cision

MAY 3, 2017

UNESCO (@UNESCO) May 1, 2017. Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”. United Nations (@UN) April 30, 2017.

Brand 253

Brand Branding Government Ethics 253

Mark My Words

JANUARY 4, 2017

In 2016 –a year of Trump and Brexit, outrage and division- this pursuit has never seemed harder. 2016 proved remarkably good for those forced to air their dirty laundry. Not so for 2016 which saw two beasts of industry hurled across burning coals. Put this at the top of your 2017 wishlist. No such thing as bad PR.

Sports 60

Sports Journalism Google Reputation 60

Flatiron Communications

AUGUST 22, 2017

A Harvard University analysis of The New York Times and other so-called paradigms of journalism showed serious dereliction of duty during the 2016 Presidential campaign. ” — Brian Stelter (@brianstelter) August 21, 2017. Sure, quality journalism abounds in today’s news ecosystem. And that’s a fact.

Journalism 47

Journalism Policies Ethics Analysis 47