Communications Conversations

JANUARY 19, 2017

2016 was a good year to be a job seeker. But, we also saw a number of key moves that I think will impact 2017. As I thought about 2016, I landed on 8 moves that I believe will change the PR/social landscape in the year ahead: Nathan Eide, director, test & learn, FRWD. New position for Sleep Number. Right demeanor.

Marketing 60

Marketing Agency Leadership Social Media 60

Deirdre Breakenridge

DECEMBER 21, 2016

A Few Favorite Books in 2016. Check out my picks to see if you want to add them to your 2017 reading list. I look forward to exciting adventures and much more learning together in 2017! During the holidays you should never be too busy to step back to give thanks and to also take a little time to rest and rejuvenate.

Video 150

Video Industry Financial Creativity 150

PRSay

JANUARY 18, 2017

2016 was the year of the unexpected. From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here. Real Time Social Channels Will Require Brands to Give up Creative Control: Influencers will no longer accept every opportunity that is presented to them.

Marketing 60

Marketing B2B Technology Fashion 60

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. PR Newswire (@PRNewswire) March 11, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. And, this team has created the perfect recipe for success – tenacity, creativity, and a dash of data! Take a look….

Print 60

Print Media Travel Wireless 60

Cision

SEPTEMBER 5, 2017

According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work. In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments.

Strategy 244

Strategy How To Media Measurement 244

PRSay

OCTOBER 7, 2018

“Every single creative idea that I put out into the world I did so with my PR partners,” he said. The only way I can do that is if I’ve got brilliant strategic operational and creative relationships with my PR people. In 2014, Airbnb booked 36 million nights; in 2017, 190 million nights. How much did the brand grow?

Conference 126

Conference Creativity Internal International 126

wiredPRworks

APRIL 3, 2017

Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. It follows a 2016 change to make personal, text-only posts more prominent, which could in theory allow them to stand out from paid advertisements and posts from media outlets. Google Plus Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. It was amazing to share with one another and our fellow attendees at the 2016 Florida Public Relations Association Conference in Tampa Bay, Florida! Lisa Gerber, Founder, Big Leap Creative. What’s next?

Conference 40

Conference Crisis Community Crisis Communications 40

PR in High Definition

JANUARY 17, 2017

So, which sectors do we think will rise to red-hot levels of heated fame in 2017? Unless the automotive industry finds a creative solution to this, our electric and hybrid fleets may be stuck at a thirty limit for some time. 2017: A year of change. The post Which sectors will be hot or not in technology PR in 2017?

Technology 48

Technology Automotive Retail Banking 48

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 17, 2017. 83% of managers in 2016 can’t find/hire any. Christopher Penn (@cspenn) May 18, 2017. Let’s look at some of the highlights from the show.

Publicity 166

Publicity Analytics Data Advertising 166

Karen Freberg

JUNE 24, 2018

I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! What is Creative Campus? What were some of the lessons I learned during Creative Campus? I was like – WOW!

Creativity 40

Creativity Education Video Film 40

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

Stephen Waddington

SEPTEMBER 29, 2017

No ethnic group has a greater proportion of creative or talented people but when you walk into a room full of public relations people, at best one in 12 of them will be BME. The CIPR’s State of Public Relations 2017 report, found eight percent of respondents identified as black, Asian, mixed or other. Thanks for stopping by.

Publicity 96

Publicity Analysis Data Industry 96

Sword and the Script

DECEMBER 21, 2021

It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 252

Brand Branding YouTube Social Media 252

Mindful Marketing

MARCH 3, 2024

A 2016 study found that compared to other industries, healthcare workers used the most expletives. Over the years, I’ve taken a hard stance against the use of profanity, arguing back in 2017 that swearing can damage one’s personal brand and in 2021 that it can be harmful to others’ mental health.

Marketing 100

Marketing Healthcare Study Advertising 100

PRSay

FEBRUARY 22, 2019

And according to 2016 research conducted prior to the campaign, only 50 percent of homebuyers had even heard of MSHDA. By the end of 2017, MSHDA loan production increased by 38 percent. This relationship is deeply rooted in trust and collaboration that allow us to execute creative campaigns that will generate positive results.

Case Study 94

Case Study Guidelines Study Creativity 94

Contently - Strategy

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. By 2016, there were nearly 4,000 offerings in Scott Brinker’s terrifying martech supergraphic , each promising that they would lead marketers to the promised land.

Content Marketing 143

Content Marketing Data Strategy Marketing 143

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 16) Creativity as an employable skill. Creativity will be among the top skills employers’ desire by 2020 According to the World Economic Forum.

Survey 104

Survey Marketing B2B Content Marketing 104

Prohibition

AUGUST 15, 2022

She first started posted on Instagram, back in April 2016, but as of today she has a following of over 3 million. These virtual avatars were created by photographer Cameron-James Wilson, who famously created the World’s first digital supermodel- Shudu, back in 2017. LilMiquela is one of the most well-known virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

Presspage

NOVEMBER 10, 2017

Through September 2017, Miami International Airport was dealing with Hurricane Irma, which severely affected the airport's operations. Hereford Award is given to honor creativity, effectiveness in reaching audiences with a message, and the overall scope of an airport’s effort in marketing and public relations.

Internal 0

Internal International Industry Infographics 0

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Intrepid PR types can develop good, creative story pitches but often you need more than hard and soft news to keep your client’s name in lights. So, while we heartily endorse scrapping the overused, incorrect, or just bad words of 2016, why not investigate them a bit before trashing? Budgets with bite.

Pitching 120

Pitching Consumer B2B Survey 120

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Launched in January 2016, the brand had one fundamental problem — low awareness. KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

NOVEMBER 19, 2016

I culled back through all the article I’ve read and tweeted so far in 2016 to take another look. And that’s the theme for this week’s vetted roundup of Unscripted Marketing links [UML] – the CMO and the challenges, the creativity and a key to success. 1) The Creative CMO goes Back to the Future. And try to be more creative.

Marketing 60

Marketing B2B Creativity Analytics 60

ISEBOX

JANUARY 12, 2017

As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016.

Social Media 70

Social Media Pharmaceuticals Company Media 70

PRSay

AUGUST 11, 2017

As PR practitioners, we’re called upon to be creative and clear in our writing, and to follow rules of spelling, punctuation, grammar and style. Froke said the 2016 Stylebook team had considered making the pronoun change, but because alternative proposals for gender-neutral pronouns existed, they felt more time was needed.

Survey 120

Survey Writing Crisis Communications Community 120

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing. In other words: neglect SEO at your own risk. Connect on LinkedIn at [link].

SEO 174

SEO Engineering Google Writing 174

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 198

Marketing Content Marketing Data Social Media 198

Doctor Spin

DECEMBER 26, 2023

My 2023 Annual Review My 2022 Annual Review My 2021 Annual Review My 2020 Annual Review My 2019 Annual Review My 2018 Annual Review My 2017 Annual Review My 2016 Annual Review My 2015 Annual Review My 2014 Annual Review Please support my blog by sharing it with other PR- and communication professionals.

Leadership 52

Leadership Blogging Course Resources 52

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. ” SHIFT anticipates making HAROLD available to clients as early as Q4 2016 or Q1 2017. FOR IMMEDIATE RELEASE.

Employee 60

Employee Data-Driven PR Communications Software 60

Contently - Strategy

SEPTEMBER 20, 2021

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. By 2016, there were nearly 4,000 offerings in Scott Brinker’s terrifying martech supergraphic , each promising that they would lead marketers to the promised land.

Content Marketing 64

Content Marketing Data Strategy Marketing 64

Sword and the Script

DECEMBER 24, 2016

It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga. What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year.

Twitter 60

Twitter How To B2B Analytics 60

PRSay

SEPTEMBER 29, 2016

As practitioners for hire, it’s important to explain to potential clients why we either are not answering an RFP or why we are not including specifics for strategies, campaigns, and creative. Also, we should be clear about ownership of work product and ideas/creative, should the agreement be terminated.

Ethics 60

Ethics Government Agency Creativity 60

Solo PR Pro

NOVEMBER 22, 2016

This week, the US is pausing to celebrate Thanksgiving, and it is a good time to talk turkey about your business in 2017. To avoid winging it, below are five steps you need to take to set the table for success in 2017. Planning your business is a lot like planning a Thanksgiving meal. Bon appetit! Make a guest list. Send invitations.

How To 40

How To Resources Course Creativity 40

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42