PRSay

FEBRUARY 22, 2019

And according to 2016 research conducted prior to the campaign, only 50 percent of homebuyers had even heard of MSHDA. By the end of 2017, MSHDA loan production increased by 38 percent. This relationship is deeply rooted in trust and collaboration that allow us to execute creative campaigns that will generate positive results.

Case Study 94

Case Study Guidelines Study Creativity 94

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. ” SHIFT anticipates making HAROLD available to clients as early as Q4 2016 or Q1 2017. FOR IMMEDIATE RELEASE.

Employee 60

Employee Data-Driven PR Communications Software 60

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. It’s going to be a learning community where we will operate like a dynamic, energetic, and strategic agency that has skills, creative abilities, and innovative approaches for education and thought leadership for each task, client, and activity we have.

Social Media 40

Social Media Media Exercises Education 40

Norton's Notes

NOVEMBER 22, 2016

Yet to proclaim 2017 as the death of blogging is naïve, and it’s important to understand why. Those working in PR out there reading this, will be all over blogging as part of a thought leadership platform for their clients, so they know the power they can hold. Where in the world is WordPress.com used in 2016 and in what languages?

Blogging 28

Blogging Marketing Web Twitter 28

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Marketing turns to creative to stand out from the clutter . Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way.

Writing 83

Writing Google Blogging Exercises 83

PRSay

OCTOBER 7, 2018

“Every single creative idea that I put out into the world I did so with my PR partners,” he said. The only way I can do that is if I’ve got brilliant strategic operational and creative relationships with my PR people. In 2014, Airbnb booked 36 million nights; in 2017, 190 million nights. How much did the brand grow?

Conference 125

Conference Creativity Internal International 125

Sword and the Script

NOVEMBER 19, 2016

I culled back through all the article I’ve read and tweeted so far in 2016 to take another look. And that’s the theme for this week’s vetted roundup of Unscripted Marketing links [UML] – the CMO and the challenges, the creativity and a key to success. 1) The Creative CMO goes Back to the Future. And try to be more creative.

Marketing 60

Marketing B2B Creativity Analytics 60

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC. Talk to Us !

Marketing 85

Marketing B2B Interviews Content Marketing 85

Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. Social media spending dropped for the first time since August 2017 from 13.8% Looking for an agency partner with digital, analytical and creative know-how?

Study 114

Study Survey Infographics B2B 114

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. October 19, 2016. It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. Alternatively, ask the creative shop to help you create a self-serve solution you can use for the year.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

JANUARY 18, 2017

2016 was the year of the unexpected. From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here. Real Time Social Channels Will Require Brands to Give up Creative Control: Influencers will no longer accept every opportunity that is presented to them.

Marketing 60

Marketing B2B Technology Fashion 60

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

MAY 20, 2019

When brand creatives embark on content marketing hoping to cut corners, they end up pretending to put on an empathy performance. Patagonia (@patagonia) December 4, 2017. In 2016, the executive team also donated the company’s entire Black Friday profit ($10 million) to environmental charities. I can’t do this anymore.

Marketing 111

Marketing Guidelines Video Brand 111