Bianchi Biz Blog

OCTOBER 24, 2022

We continue to run a lot of stories on how constrained supply chains, record-high fuel costs, and labor shortages are impacting trucking companies. Also on our radar these days is anything related to electric trucks, charging infrastructure, and fleets’ efforts to reduce carbon emissions and improve fuel economy.

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Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

APRIL 19, 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. I don’t cover the economy as much as I do companies and issues affecting business. How long have you been in journalism and how did you get started? So I guess that means I’ve been in journalism for about 20 years now!

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Report Meeting Automotive Media 84

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters.

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Publicity Leadership Corporate Agency 174

Bianchi Biz Blog

NOVEMBER 12, 2021

It’s on everyone’s radar now, but I’m extremely interested in the shift to EVs and the way traditional automotive companies and start-ups are adapting to it. How long have you been in journalism and how did you get started? Can you tell us what types of stories, trends or issues are on your radar now?

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Automotive Meeting Report Media 52

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. It may sound crazy, but traffic increased by 42.29% on Journalistics in 2015.

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Blogging Analytics Google Writing 64

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. has been exploring in her work on women in journalism.

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Government Education Print Ethics 103

Flatiron Communications

JANUARY 11, 2018

For those plying the lost art of media relations (i.e., Their job is not to help companies sell more products or advance their messaging agenda. Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time. most of you?), Stick to the essence of the news.

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Pitching Journalism Tools Agency 43

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company.

Communications 50

Communications Marketing Internal International 50

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. It may sound crazy, but traffic increased by 42.29% on Journalistics in 2015.

Blogging 40

Blogging Analytics Google Writing 40

Sword and the Script

AUGUST 13, 2019

While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that.

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Technology Software Company Marketing 12

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Paul Business Journal and, increasingly of late, Minnesota Business magazine. Paul Business Journal, and news director for SPNN-TV Neighborhood News.

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Interviews Radio Journalism Newspapers 48

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. (written by Tiffany Gallicano) .

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Sports Leadership Internal International 0

Critical Mention

JANUARY 3, 2019

And then, starting around 2015, compliance leaders that were at those compliance and anti-bribery forums started asking me to share my story with their compliance, commercial and leadership in-house teams, so I started going to corporations to present. When I am now contacted by media, it’s usually around current anti-bribery issues.

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Interviews Ethics Government Internal 105

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

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Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

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Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Firms that stick to being mere providers of media relations will continue to lose market share.”

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Cision

FEBRUARY 17, 2016

In last year’s webinar, I talked about Instructure, the online education software company that offered a college course about The Walking Dead, then sat back and watched the media mentions stream in. Employ savvy media relations people who become the brand in the eyes of key influencers. What role does social media play?

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Pitching Journalism Report Study 120

Stephen Waddington

AUGUST 27, 2018

Excellence Theory is a much debated model of public relations practice. The Chartered Practitioner accreditation scheme was revised in 2015 removing the requirement for a paper. James Grunig assembled a team of six public relations academics and practitioners under his leadership.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

DECEMBER 30, 2016

Towards the end of 2015, I was feeling distracted. The fact he’s built two $50M businesses, has investments in 150 companies, or that he has his own catchphrases. Great companies start in garages all the time; yours can too. Until some company comes along and offers something different. Sign Up Now. #1: Until what?

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Writing Google Meeting Airlines 84

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Cision

JULY 2, 2015

The Growth of Social Media as a News Source. According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. More people are going directly to stories via search or social media.”. Want to see how journalism is changing? Conclusion.

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Journalism Facebook Social Media Consumer 120

MaccaPR

FEBRUARY 25, 2015

Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? Paul Business Journal, Twin Cities Business, Minnesota Business, MinnPost and more? "We But earlier this month the Journal stopped producing those pages. Think again.

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Newspapers Journalism Real Estate Healthcare 48

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. If hiring an established social media or messaging star is not in the budget, many companies will devise incentives for their brand enthusiasts to create content that they, in turn, can amplify across their own(ed) channels. Media Brands on Snapchat Discover (Dec 16.

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Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. The fact is : Most earned media and PR can’t be blocked the way display advertising can be.

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Content Marketing Marketing Advertising Advertising 48