Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. In the graph, Social Media Community Management is at the top of the list with 39.7% By Seedepth. Content is great.

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Media Relations Measurement Report Media 50

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Branding: The Meaning and Importance of Acquiring Your Brand. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta! ” 3.

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Conference Internal International Leadership 40

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015. 9 social media trends to watch in 2015. Five 2015 digital marketing trends for your consideration. ” is the Big Trend of 2015.

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Trends Marketing Social Media Web 40

Waxing UnLyrical

DECEMBER 14, 2015

Five Observations Gained from Starting an Online Community. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” ” 5. Based in the Washington, D.C.,

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) As publisher@commPRO the mission=empower our community thru content. content!), Steve’s slide.

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Measurement Journalism Video Community 40

5W PR

MARCH 12, 2020

Fairygodboss is the largest career community for women, with a mission to improve the workplace through greater transparency. Developed by Crystal Etienne in 2015 after helping her own daughter navigate the ups-and-downs of her period, she recognized that the hygiene and personal care industry needed safer, healthier, and easier options.

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Apparel Financial Community Employee 152

Deirdre Breakenridge

DECEMBER 5, 2014

From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I came up with the idea of HashAtIt.com when I was creating a brand new website for a small town in Italy called Castropignano. New hashtags are surfacing every day.

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Engineering Pinterest Social Media Radio 413

Shift Communications

JULY 12, 2022

“Why” is also fundamental to the way we engage and interact with brands. Today, people prioritize brands with a strong “Why”— aka purpose driven businesses. Today, people prioritize brands with a strong “Why”— aka purpose driven businesses. Now more than ever, brands need to embrace and activate on the “Why.”.

Communications 78

Communications Consumer Creativity Brand 78

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

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Case Study Healthcare Film Brand 176

prTini

NOVEMBER 17, 2016

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. If every brand indicates on the surface level that it’s doing good or giving back, doesn’t it drastically reduce the impact? Developing New Community Outreach Metrics.

Community 28

Community Marketing Retail Measurement 28

Solo PR Pro

JANUARY 6, 2015

Many newly independent communications professionals hang out their shingle on January 1, while others already in business choose to redouble their efforts to achieve new goals in the new year. Whether you’re brand new to consulting (congrats!) This post answers some of the frequently asked questions from our community.

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eBook Creativity Twitter Tools 40

Doctor Spin

NOVEMBER 29, 2023

But, that’s a far cry from being considered a thought leader by a community of peers. Journal of Public Relations Research, 27, 322 – … Continue reading Thought leaders must continuously probe existing challenges to find brand-new solutions. Good ideas gain traction when they are communicated effectively. Build a community.

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Leadership Strategy Wikipedia eBook 52

Waxing UnLyrical

AUGUST 14, 2015

A2: and now that brands are their own media they need to track & measure like media does #measurepr. measurePR community member Shannon Mouton Gray also offered up some solid advice: A2: Best practice – your data/analytics need context, nothing happens in a vacuum…especially w/ communications. #measurepr.

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Measurement Analytics Google Tools 40

Cision

OCTOBER 30, 2015

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. Learn all about social signals from Neal Schaeffer!

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

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Agency How To Survey Employee 100

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

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Marketing Content Marketing Social Media Employee 214

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. Look for what you or your brand has in common with the reporter or influencer.

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Pitching Report Social Media Measurement 120

Cision

OCTOBER 26, 2015

Christopher Penn (@cspenn) October 21, 2015. Allen (@GregJAllen) October 21, 2015. Encourage Your Community to Share Content. markwschaefer #MPB2B — Berrak @ #MPB2B (@BerrakDC) October 21, 2015. Employees give a face to your brand, allowing customers to interact with you on a more human level. c0QczQbpPf — Greg J.

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B2B Marketing B2C Employee 120

Stephen Waddington

JUNE 13, 2019

Trust in the news has fallen 11% since 2015. Even the most trusted brands like the BBC are seen as biased especially on issues such as Brexit and climate change. News media in pain Newspaper brands continue to suffer as readers shift from print to digital.

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Print Media Newspapers Local 115

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Pauline Chow , a data scientist at Clique Inc.,

Media 120

Media Social Media Community Measurement 120

Shift Communications

DECEMBER 24, 2014

As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. On the business front, we were able to celebrate wins with diverse and amazing brands from across the spectrum: from McKesson to Microstrategy, from T-Mobile to the State of Hawaii’s Visitors & Conventions Bureau.

Communications 138

Communications Training Mobile Employee 138

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. A brand doesn’t have to undertake all of those. Has a brand ever surprised you in such a kooky way that you just had to tell someone. A photo posted by YETI Coolers (@yeticoolers) on Mar 18, 2015 at 3:13pm PDT.

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Airlines Storytelling Local Travel 120

Beyond PR

FEBRUARY 13, 2018

When crafting campaigns, brands often have reaching various language groups on their radar. Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? Last year, the U.S.

Television 72

Television Education Groups Community 72

5W PR

NOVEMBER 21, 2016

Then in mid-2015, Pabst Brewing Co. The business and its owners are members of the small community, and one of their big goals remains the same as when they first started, to help the community in whatever way they can. For Small Town Brewery, the support system is its connection to the community. Making Their Name.

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Small Business Publicity System Community 103

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. That is when one site links to your site – and doesn’t mention your brand by name. Cision acquired PR Newswire in 2015 for $841 million. Its software is sold as a subscription-based service.

Media 106

Media SEO Analytics Analysis 106

NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ CASE STUDY.

Case Study 78

Case Study Study Radio Analytics 78

Sword and the Script

FEBRUARY 2, 2022

Side note: I don’t think “Agility” existed as it does today until 2015. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Notified said it can now monitor brand mentions on TikTok. It’s long-time editor Richard Carufel , is still running the publication today.

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SEO Content Marketing Marketing Software 132

Cision

JUNE 10, 2015

Around 500 communicators gathered in Atlanta for Social Media Today’s Social Shake-Up 2015, where dozens of social thought leaders spilled the beans on the latest industry best practices. How Social Has Changed Communication. Feed them great content that tells your brand’s story. How do you do that? Participation.

Social Media 120

Social Media Data Community Crisis 120

Cision

JANUARY 19, 2016

In fact, the Pew Research Center found that 67 percent of smartphone users shared pictures, videos or commentary about local events in 2015. So how can brands prepare when local events turn into national and global crises in mere seconds? During “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C.

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Crisis Tourism Local Crisis Management 120

Cision

JANUARY 21, 2016

For Visit North Carolina’s Scott Peacock, summer 2015 was a particularly challenging, shark-filled season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. What was their expectation?

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Crisis Tourism Hotels Crisis Communications 120

Cision

NOVEMBER 3, 2015

When your brand has news, whether it’s a new product, an award or a special event, you want to tell as many people as possible. But a combination of PR efforts can help increase the likelihood that more people will hear your news and follow your brand. Find your brand advocates to help spread the word and expand your reach even more.

Social Media 120

Social Media Pitching Writing Report 120

Mark My Words

DECEMBER 15, 2020

PR guru Mark Borkowski told MailOnline the $28-per-pack oat-milk ‘superlattes’ are the first ‘baby steps’ towards Meghan and Harry building a billion dollar brand for themselves in the US. He said: ‘This coffee brand is the first baby steps of building their global brand.

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Instagram Brand Branding Publicity 60

Communications Conversations

NOVEMBER 12, 2020

I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. I was attracted by FMSC’s need for a solid communication infrastructure. Later, they did some important pro bono branding work for me at FMSC.

Publicity 174

Publicity Leadership Corporate Agency 174

Stuart Bruce

MARCH 13, 2015

A video posted by Stuart Bruce (@stuartbruce) on Mar 11, 2015 at 9:46am PDT. Gábor Hegyi on place branding. A video posted by Stuart Bruce (@stuartbruce) on Mar 11, 2015 at 9:48am PDT. Nurul Shamsuri on her communication and leadership panel with Weber Shandwick EMEA CEO Colin Byrne. PRGeek stuff.

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Video Internal International Communications 60

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

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Social Media Conference Media Corporate 119

Waxing UnLyrical

FEBRUARY 8, 2016

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. Top 10 Influential Social Media Campaigns of 2015. How to Build a Social Community: 4 Tips. How to Build Stronger Bonds With Your Community.

Community 40

Community Viral Web Creativity 40

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

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Corporate Examples Storytelling Brand 48