NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ CASE STUDY.

Case Study 78

Case Study Study Radio Analytics 78

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Pauline Chow , a data scientist at Clique Inc.,

Media 120

Media Social Media Community Measurement 120

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

Healthcare 137

Healthcare Journalism Local System 137

Communications Conversations

NOVEMBER 12, 2020

I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. I was attracted by FMSC’s need for a solid communication infrastructure. Later, they did some important pro bono branding work for me at FMSC. Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. The FCC is investing in providing access to communities that do not have broadband.

Trends 120

Trends Mobile Web System 120

Solo PR Pro

JULY 12, 2022

The local news was the national news,” he explains. Ben returned to political work for a brief stint after Edelman to serve as a communications director/special assistant in the Office of Energy Efficiency and Renewable Energy at the U.S. During his time there, he helped develop the “Clean Energy for the 21st Century” brand.

Meeting 52

Meeting Energy Agency Groups 52

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103

Prohibition

JULY 23, 2019

Our friendly local, Leeds Beckett University, recognised that they could provide more information from the point of offer accepted to enrolment. The campaign expanded the university’s brand and boosted awareness with their engagement with students. Leeds Beckett University: 100 days to go Freshers Countdown. Watch the video here.

Social Media 54

Social Media Media Education Internal 54

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). In addition, iQ Media is merging with Teletrax, which a company 4C acquired in 2015.

Industry 93

Industry Media Technology Employee 93

prTini

APRIL 19, 2016

For all the talk about storytelling, content marketing and “humanizing brands” — it’s not nearly as effective if the brand can’t participate in real-time dialogue. From May 7th-July 3rd, 2015 he sent 959 tweets to brands reading “I love you [brand Twitter handle] #brandlove.”

Retail 28

Retail Community Storytelling Social Media 28

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. I was delighted when Deirdre said YES. I was dancing in the room with my four-year-old boy. After all, PR folks are called pract itioners, right?

Education 150

Education Training Course Social Media 150

Flatiron Communications

JULY 5, 2022

Whitaker-Moore underscored the importance of local news and cited some statistics about Axios’s investment therein — stats of which I was not aware: "Axios Local is now in 17 cities and we'll be in another 25 by end of this year. Notably, Ms. Over 1 million subscribers and $5 million in revenue."

Conference 36

Conference Journalism Web Comparison 36

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 198

Marketing Content Marketing Data Social Media 198

prTini

JUNE 24, 2016

Clearly, our country is grappling with issues here that go so far beyond anything to do with social media or PR, and by comparison the question of brand social media response seems so small. I hope it will prove useful to others in the PR community. So I’ve edited that original post to share now. appeared first on prTini.

Crisis 37

Crisis Mobile Social Media Comparison 37

Communications Conversations

MAY 3, 2016

She hopes to combine her experience in human resources and her passion for public relations into a career in internal communications. While researching the communications needs for a local free health clinic, Jennifer realized that the clinic’s core challenge was the shortage of volunteer healthcare providers.

Sports 0

Sports Leadership Internal International 0

MaccaPR

OCTOBER 14, 2015

As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. A LinkedIn Pulse publisher that embodies great search engine reach is local marketing CEO Lee Odden of Minnesota-based TopRank Online Marketing. He shares his secrets to success , shows his personality , and humanizes his brand.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Stephen Waddington

NOVEMBER 29, 2019

Aligning a brand with a political party is a tricky business. Earlier in the week, Jo Swinson was pictured hanging out at the workshops of Finisterre, an ethical clothing brand. By 2015, the Conservatives won all six local seats. Boris in Rattler cider backlash But what if this very clear brand endorsement backfires?

Brand 97

Brand Branding Ethics Local 97

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives. Jake Wallace , senior marketing communications specialist, Trimble Transporation. ” – Shelli Lissick.

Transportation 122

Transportation Social Media Corporate Agency 122

Barokas

AUGUST 21, 2017

Our vision was to offer a strategic PR program to the startup community focused on results. And the community, looking for a PR model that “spoke startup,” welcomed us with open arms. We partnered with entrepreneurs eager to build their brands at companies like RoundPegg, Rapt Media, Mocavo and PivotDesk. We felt grown up.

Community 60

Community Employee Local Internal 60

Barokas

JULY 27, 2017

Our vision was to offer a strategic PR program to the startup community focused on results. And the community, looking for a PR model that “spoke startup,” welcomed us with open arms. We partnered with entrepreneurs eager to build their brands at companies like RoundPegg, Rapt Media, Mocavo and PivotDesk. We felt grown up.

Community 60

Community Employee Local Internal 60

Barokas

JULY 27, 2017

Our vision was to offer a strategic PR program to the startup community focused on results. And the community, looking for a PR model that “spoke startup,” welcomed us with open arms. We partnered with entrepreneurs eager to build their brands at companies like RoundPegg, Rapt Media, Mocavo and PivotDesk. We felt grown up.

Community 0

Community Employee Local Internal 0

Prohibition

APRIL 28, 2017

The community was buzzing, and I wanted to cook everything, eat everything and go to every single restaurant that was written about (very over excited, but I love my food!). Since doing work experience here at Prohibition PR I have developed skills in blogging, online communication and learned a huge amount about online community management.

Community 48

Community Blogging Pinterest Travel 48

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. FuturePRoof was founded by Sarah Waddington in 2015. Along the way she has published three books and created a vibrant community. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Communications Conversations

FEBRUARY 3, 2016

And, as WCCO-TV’s Jason DeRusha said in a recent Facebook comment thread, she’s “always on brand.” I know of few PR people who live the brand they represent more than Alyssa Ebel. More than anyone I’ve seen in recent memory, you completely live the #exploremn brand. Minneapolis-St.

Tourism 60

Tourism Travel Instagram Pitching 60

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. “I share to be part of a community. “Now, I have been learning in 2015 that content marketing is on a shift. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators.

Communications 81

Communications How To Blogging Content Marketing 81

Mark My Words

JANUARY 14, 2021

Couple’s £30m ($40m) contract with Spotify seen as step towards their ‘billion-dollar brand’ after Netflix deal. With his mother and grandmother Doria Ragland, both Americans, it is likely he is picking up their accent which will be reinforced if he attends a local playgroup.

Privacy 60

Privacy Healthcare Instagram Banking 60

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. So if the company can create brand experiences for customers and merchants that speak to how unique and valuable its card membership is , it’s more than halfway there. And that was just the first step in the process! ” Etc.

Strategy 40

Strategy Case Study Community Creativity 40

Communications Conversations

MAY 13, 2015

So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May. Bigger the better, right?

Groups 60

Groups Internal International Conference 60