Waxing UnLyrical

JUNE 26, 2015

content!), We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) With four great guests on hand, we began to chat about measuring content.

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Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. He shares his secrets to success , shows his personality , and humanizes his brand.

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LinkedIn Content Marketing Marketing Engineering 48

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

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Trends SEO Leadership Print 124

Cision

MARCH 30, 2015

It is also an inexpensive way to augment the original content that you’re producing. If done right, it enhances your branding and message. What I want to do in this piece is to share eight best practices to enhance your branding and messaging by curating content. Dylan Jukes (@Dylanspaced) March 20, 2015.

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Google Measurement Content Marketing Engineering 120

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

SEPTEMBER 10, 2015

Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change.

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Trends Mobile Web System 120

wiredPRworks

OCTOBER 9, 2015

Monday October 12th, 2015. With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Wadds latest Slideshare explore brand social strategy and why we should remember that the internet is a conversation. PR has changed.

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eBook Google Tools Analytics 120

prTini

APRIL 19, 2016

For all the talk about storytelling, content marketing and “humanizing brands” — it’s not nearly as effective if the brand can’t participate in real-time dialogue. From May 7th-July 3rd, 2015 he sent 959 tweets to brands reading “I love you [brand Twitter handle] #brandlove.”

Retail 28

Retail Community Storytelling Social Media 28

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I But B2B influencer marketing works completely differently. I see a few things.

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Marketing Content Marketing Data Social Media 192

MaccaPR

APRIL 2, 2015

It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host. Without a doubt, the top trend I heard reiterated time and time again at SMMW15 was that every piece of content your brand or company generates needs some sort of visual.

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Social Media Pinterest Marketing Media 48

Waxing UnLyrical

JULY 27, 2015

Why: “In a world where content production is in overdrive, it’s getting difficult, and, I daresay, nearly impossible for brands to cut through the noise and stand out among the crowd,” states Daniel Newman in this Forbes post. If You Want Your Content Marketing to be Great, Ask Influencers to Participate.

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

Waxing UnLyrical

JUNE 1, 2015

But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. Give Your Content Marketing a Human Face.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

wiredPRworks

JUNE 17, 2016

We’ll focus on the top sites you can use to raise association awareness, warm up communities and stand out as a sought out thought leader. Get all your social selling and multichannel marketing questions answered in an interactive, campfire type experience. Barbara Rozgonyi leads CoryWest Media.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Influencers typically feel a strong sense of responsibility towards the community that they’re a part of.

Social Media 40

Social Media Marketing How To Media 40

Waxing UnLyrical

SEPTEMBER 21, 2015

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined. Is Your Content Marketing Strategy Painful for Prospects? From Jean-Michel Dumont.

Travel 40

Travel Content Marketing Corporate Writing 40

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. CIPR Yorkshire & Lincolnshire Pride Awards 2015. Plan and implement cohesive PR strategies.

Agency 54

Agency Creativity Hotels Social Media 54

wiredPRworks

JUNE 8, 2016

With more than 400 million members, LinkedIn offers a high-performance personal branding platform that you activate, design and manage. You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Flatiron Communications

JANUARY 14, 2015

You’d be hard-pressed to find a PR person today who wouldn’t acknowledge the growing challenge of engaging journalists — other than perhaps the in-house communications teams at Google, Apple, Facebook, Amazon or Netflix who are more adept at fielding than pitching.

Media 28

Media Journalism Social Media Mobile 28

MaccaPR

DECEMBER 1, 2015

And why should your marketing department strive to be open to talent that’s from Mali as well as Minnetonka, from Ecuador as well as Edina? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Paul residents are minorities.

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

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Marketing Content Marketing Advertising Advertising 102

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 5) March 23, 2015: Viralheat. 6) December 15, 2015: PR Newswire. 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

Shift Communications

JANUARY 5, 2015

As businesses and brands, this is one of the key challenges facing us. The new SEO is earning links from credible sources, powered by great content and high engagement with your niche’s influencers. The old way of “build it and they will link” is in rapid decline as content continues to flood the Internet at record-breaking paces.

Marketing 60

Marketing SEO Advertising Advertising 60

Deirdre Breakenridge

MAY 23, 2017

Your blog is your community. And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet. In 2015, I did the unthinkable and let the domain www.mariscallahan.com expire. It may be smarter to create one concise brand.

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Blogging Case Study Social Media Instagram 282

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives. Jake Wallace , senior marketing communications specialist, Trimble Transporation. ” – Shelli Lissick.

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Transportation Social Media Corporate Agency 122

Rock the Status Quo

NOVEMBER 25, 2015

The Pitch: Sent: Wednesday, November 25, 2015 5:53 AM. I would like to inform you that I am interested in contributing blog content on your blog “ rockthestatusquo.com “ So, kindly let me know how should I proceed ahead for contribution. To: Carrie Morgan . Subject: Guest post contribution for rockthestatusquo.com.

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Pitching Guidelines Community Blogging 100

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

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Resources Marketing SEO Engineering 53

Journalistics

MARCH 24, 2015

What’s a digital content strategy? This is a hard question to answer in 2015. Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Are you going to share the user-generated content they create showing how much they love your brand and your product?

Strategy 72

Strategy How To Measurement Analytics 72

Waxing UnLyrical

AUGUST 12, 2015

Content is the coin of our information economy. And any content-marketing organization must answer the critical question: Does it work? Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. Consumption metrics .

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Radio Mobile Media Sports 40

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

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Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. He's also the man responsible for a cracking new keyword and content ideas tool. An all round nice guy. Email is killing me.

Writing 114

Writing Social Media SEO Blogging 114

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Waxing UnLyrical

OCTOBER 2, 2015

People who are creating educational opportunities for India’s PR community, like Amith Prabhu. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. The stories coming out of folk are incredible. Based in the Washington, D.C.,

Storytelling 40

Storytelling Travel Community Facebook 40

Journalistics

MARCH 18, 2016

Nikki Harmon, Global Social Media Manager for Hot Wheels in Mattel’s Digital Initiatives Group ( @nikkih ) – Nikki previously worked in social media and public relations roles for 360i and Spaulding Communications. 9. “Have fun with crisis communications planning. Global, Local and Hyper-Local.

Social Media 40

Social Media Media Storytelling Local 40

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was “How Content is Evolving to Tell Our Stories.” Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Good visuals work.

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Content Marketing Groups Facebook Reputation 100