Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model?

Google 60

Google B2C Analytics Data 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. More importantly, social media gives you a chance to get the image of your business out there in the world – the image that YOU want for the brand. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. More importantly, social media gives you a chance to get the image of your business out there in the world – the image that YOU want for the brand. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. More importantly, social media gives you a chance to get the image of your business out there in the world – the image that YOU want for the brand. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

JANUARY 5, 2015

As businesses and brands, this is one of the key challenges facing us. The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. What’s different, what’s new, what should we be doing?

Marketing 60

Marketing SEO Advertising Advertising 60