Effectively Engage and Build Your Community Through Podcasting

PR Expanded

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community.

Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. Consumers don’t listen to brands; they listen to their friends and families. If those people like you and what you have to say, the community and loyalty grows. But how do you manage that community? These five tips hold the answers: Want to learn more about community management and its role in PR?

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How to use brand journalism to engage your community

PR Daily

Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality.

4 Ways to Engage Your Community

Cision

PR is nothing without community. You need fans to spread the word about your brand so you can grow your following organically. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community. Build community around your audience. You can’t force a community, so let it happen naturally.

A Community Manager’s Toolbox

Shift Communications

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. You’re responsible for interacting with audiences and serving as the voice of a brand. Luckily there are some tools and assets out there than can help make a community manager breathe a little easier on a day-to-day basis.

How one podcast anchors a community-building campaign for nurses

PR Daily

It’s hardly the only attempt to create community around a storytelling initiative, but what is unique about the SHIFT campaign is how it anchors the entire effort around a podcast, “ Shift Talk.” They make natural brand ambassadors.

Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. Discovering and refining the focus of my show has helped my brand grow substantially. How is your video content serving your community? The more I listen to my community, the more they are interested in coming to my show.

How an Ohio dentist used podcasts to engage his community

PR Daily

Engaging your community is difficult if your audience is gripped with fear and doubt—which poses a problem for dentists. The podcast team “hopes to make listeners feel more connected to the community, keep them updated on important dental-related news, and give them the knowledge and tools that they need to keep their smiles healthy.”. Bogan’s goal was to increase visibility and have a conversation with his community, so measuring raw downloads of his podcast made sense.

The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., On the 15th, we will dive into social media and change with Ai, and the #PRStudChat community, discussing the following: Have you ever embarked on a self-reinvention journey? How can online communities help people facilitate change in their lives and careers?

Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. One thing that all of these have in common is the notion of community building. So how can you, as a communications professional, leverage the power of community building for your brand?

Connect your hospital blog with your community

PR Daily

Blogs connect your community hospital with the online health care community. Blogs are a great way to direct traffic to your community hospital’s website and social media accounts. This will establish and interlink your community hospital’s web presence. Interacting with potential staff, patients or members of the health care community can boost your hospital’s brand and reputation.

The single toughest job in marketing/communications: The community manager

Communications Conversations

And, I’m here to say during the last five months, few people in marketing and communications have had a tougher job than that of the community manager. Let’s lay out the facts: Community managers often have an “always-on” job responsibility.

How to speak to the LGBTQ community

PR Daily

It is becoming increasingly clear that brands who embrace diversity and reflect the new American consumer landscape are those who will win in the modern era. study, and it is easy to see what a massive opportunity this is for brands. As the LGBTQA segment has evolved, so has the way that brands are approaching it. Back then, brands who engaged with the community did so in silos, without using earned or owned media.

How Oscar Mayer is fostering community during COVID-19

PR Daily

How are you creating community and interaction for your external audiences during the COVID-19 pandemic? At least, that’s the hope for brands such as Oscar Mayer that are seeking new ways to engage fans. Brand managers know that audiences are missing social gathering and interaction. If there’s anything we’ve learned, it’s to remain true to your brand purpose and add value where you can.”.

#RAREis: Providing a voice for the rare-disease community

PR Daily

In 2017, Horizon started a social media program on Instagram called #RAREis, which is designed to elevate the voices, faces and experiences of the rare disease community. Each person has a different experience, but #RAREis provides an opportunity to share the uncensored truth of their journey while demonstrating the power of community. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Uncommon ailments manifest in more than physical ways.

Buzzfeed kills brands' ability to post in community platform

PR Daily

Brands who enjoyed some free native advertising on BuzzFeed through the site’s publisher accounts will be disappointed to learn that those accounts are now frozen. The move, which was first reported by MediaPost, effectively ends the free ride for brands that want to use BuzzFeed’s cache in their content marketing efforts. Here’s the upshot: If brands still want their content on BuzzFeed , all they have to do is open up the pocketbook.

Five Activities to Grow your Twitter Community

PR Expanded

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). This article is in honor of their dedicated participation so far, and to further help my students and any other students and professionals who are new to Twitter and want to successfully grow their communities and follower base. What are your best tips for growing community?

3 Reasons to Build a Niche Community

Cision

Finding the right influencers to advocate for your brand and building long-lasting relationships takes time and patience. Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. We’ve got three reasons why you should build up your niche community: 1. Want to pitch your brand into local and national outlets? Want to create an army of brand advocates?

Grow Your Brand’s Community: Q&A With Shonali Burke

Cision

It takes more than a few posts and likes to build an online community, and it won’t happen overnight. So how do you turn followers into brand advocates? ET, PR and social media expert Shonali Burke will share her tips on how to build, engage and motivate your community on social media to increase reach and grow brand awareness. Where should brands begin? Q: How do you determine what social platforms to build your community on?

5 tips for building strong social media communities during difficult times

PR Daily

For years, social media has been shifting away from its social roots to become more of a branding marketplace, but the COVID-19 pandemic gives us all a chance to swing the pendulum back in the social direction. During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post. But that doesn’t mean brands are being shunned. To build stronger social media communities, try these five tips: 1.

Simple steps everyone can take to begin engaging the black community

PR Daily

Brands, too, have had to turn within. Brands are being held accountable in new ways and now realize that public statements are not the end punctuation to a short sentence. As interests surge on how best to engage the black community today and over the long-term, we offer these helpful strategies as a starting point for connecting with the culture. The brand told this story throughout tours of its facilities and via social media and marketing campaigns.

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).

On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

PR Expanded

It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.” During the Twitter chat, Megan will be addressing the following questions, but we encourage all community members to weigh in with their ideas and share their perspectives too.

Monday Roundup: Building Your Business Community

Waxing UnLyrical

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager? Why: An inside view on what community management actually entails. Community Consultation – Offline & Online. Happy Monday!

Undertaking a rebranding, Firefox solicits community input

PR Daily

A team made up of product and brand designers at Mozilla has begun imagining a new system to embrace all of the Firefox products in the pipeline and those still in the minds of our Emerging Technologies group. The masterbrand would be the primary one used for representing the brand as a whole, while those beneath it could each represent an individual product. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ].

Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

PR Expanded

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. Her credible, reliable and tenacious voice for the brand has chartered the course for independent companies, nonprofit organizations and corporations by building strong partnerships and constituencies.

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Topics include brand values, products, and DE&I.

Survey 150

What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

Facebook increases opportunity for commerce and community

PR Daily

Here’s how Facebook director of product management Mary Ku describes Marketplace: [it’s] a convenient destination to discover, buy and sell items with people in your community. For now, Marketplace is not available for brand managers—and it’s not intended to be an online storefront for businesses. Facebook has introduced a new product called Marketplace—and it is set to compete with the likes of Craigslist and eBay.

Is your brand alone?

Doctor Spin

Is your brand alone? A solitary brand is weak. However, in the economy of algorithms, this lonely brand approach won’t work. Because you need people to endorse your brand. And too many brands have zero true fans. Don’t go brand alone, go together.

Brand 52

“Community Manager” Confusion

Waxing UnLyrical

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! But there seems to be a lot of cofusion both on the part of employers and job candidates, and a lot of jobs that actually entail managing a company’s social media marketing efforts are being billed as community management positions. The whole concept of online community is evolving.

Why and how companies are turning to brand journalism

PR Daily

Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. Brand journalism is very different from content marketing, because it’s not marketing. The story(telling) behind brand journalism.

How Brands Create Fans

ImPRessions - Crenshaw Communications

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses? Here’s how a variety of brands have created or tapped into their natural fan base. ” The backlash that ensued was a great example of a brand learning to get out of its own way.

Brand 208

How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. People are already inundated with posts from brands; why would they want to see yours? The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page. How To Grow Your Facebook Community is a post from: Waxing UnLyrical. Twitter Google+ LinkedIn How To Grow Your Facebook Community.

How the New York Public Library’s Blog Mobilizes Communities

Cision

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Because the community of library bloggers is so big and distributed, it’s hard to take a one-size-fits-all approach.

Mobile 209

Online newsroom makes college a community information hub

PR Daily

That means it’s a hub of academic activity as well as a resource for a community that is both a tourist attraction and center of industry on the Gulf Coast, Eddleman says. Yet if they can drive their community to their newsroom, this could very definitely become an informational hub for the great news and opportunities that individuals can access,” she says. Even in Corpus Christi, the site has become a resource for the community at large, as well as those interested in the college.

The #PRStudChat Community Discusses Digital Media and AI on October 25th

PR Expanded

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Here are several of the topics/questions Martin and the #PRStudChat community will answer on the 25th.

How important is YouTube for brand marketing in 2020?

PR Daily

But, as with all things social media, it’s never too late to start building your brand and growing your audience on this video sharing site. Here are a few reasons why your brand needs a YouTube channel: 1. The post How important is YouTube for brand marketing in 2020?

Building Community through User Generated Content

Solo PR Pro

We gather and form mini-communities around our work, interests, locations and more. User generated content (UGC) – unsolicited content provided by a brand’s users – is an expression of our tribal nature. Communication professionals value positive UGC because people trust what other people say more than what a brand says about itself. Further, when UGC is combined with professionally produced content brand engagement increases 28%.