Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. In 2015, I did the unthinkable and let the domain www.mariscallahan.com expire. If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you.

Blogging 282

Blogging Case Study Social Media Instagram 282

Solo PR Pro

JANUARY 6, 2015

or you’re looking to reach new levels of success in the year ahead, checkout the most popular Solo PR Pro posts of 2014 below (and sign up for our newsletter today to help keep your business resolutions in 2015): 1. Get It In Writing! Solo PR Pro’s free ebook, Get It In Writing! Free eBook from Solo PR Pro. PR Updates'

eBook 40

eBook Creativity Twitter Tools 40

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. CFO (2015) reports that ambiguity in financial PR often correlates to poor performance. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. ” 4. Boilerplate.

Retail 120

Retail Pitching Print Writing 120

Stuart Bruce

JANUARY 6, 2015

Writing on Labour Uncut David Talbot makes an excellent job of highlighting Alexander’s ineptitude by showing how his exciting new campaign strategy for 2015 was almost exactly the same as his exciting new – and failed – campaign strategy for 2010. Offensiveness is thus built in to the official campaign strategy.

Communications 60

Communications Case Study Interviews Study 60

Sword and the Script

FEBRUARY 2, 2022

Side note: I don’t think “Agility” existed as it does today until 2015. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. Never mind the Great Resignation” writes FirstUp , “Welcome to the Great Gigification.”.

SEO 139

SEO Content Marketing Marketing Software 139

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Every good PR agency knows how to turn a holiday into an opportunity for good work. New sites like Little Things , which launched in September 2014, grew at an exponential rate in 2015 while other sites, like Gigaom , closed their “doors,” only to be acquired and started up again in a new form. Sharpen writing skills.

Fashion 149

Fashion Writing Pitching Internal 149

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Along that line, keep your writing conversational.

Publicity 174

Publicity Leadership Corporate Agency 174

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. In 2000, he jumped the fence to take a communications-focused role at global PR agency FleishmanHillard.

Meeting 97

Meeting Handbook Newspapers Government 97

Stephen Waddington

JANUARY 31, 2019

The traffic to this blog has declined from a peak of 12,000 unique visitors per month in 2015 to around two-thirds that number today. They’re curating content and writing newsletters. My own agency Metia uses a blog to share the expertise of practitioners and our work. The audience has also changed.

SEO 113

SEO Community Blogging LinkedIn 113

5W PR

APRIL 8, 2021

Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. To help give some actionable advice for you today – we have compiled 10 quick tips to best leverage the press release in 2015. How to Write the Best Press Release? A press release is not a competition in prose writing.

Engineering 128

Engineering Writing Social Media Report 128

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. 2015: 6 Pragmatic Content Marketing Predictions for 2015. Livestream goes mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 198

Writing Communications Marketing B2B 198

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Norton's Notes

MARCH 4, 2016

I received an email this morning from The Competition and Markets Authority( CMA ), that prickled my interest, it was about an SEO company that has been forced to cease writing fake online reviews for small businesses and remove those already posted.

Writing 28

Writing SEO Small Business Engineering 28

Cision

MARCH 24, 2016

A boutique agency that shares your passions and has established relationships in your industry can provide a great boost to your brand, but part of authenticity is also having hands on deck in the cultural centers that cater to your target audience. What unique challenges do you face as an agency specializing in fine wine and spirits?

Local 120

Local Agency Policies Travel 120

Communications Conversations

DECEMBER 3, 2014

And, it got me thinking: Should I keep blogging in 2015? But, here’s my thinking so far: I love to write, and blogging has been a creative outlet for me for the last six years. I love to write, so blogging comes naturally to me. Not in a selfish, ego-centric way, but more from a “I love to write”-kinda way.

Blogging 144

Blogging Writing Creativity Meeting 144

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. MMG will celebrate its 20th anniversary in the Fall of 2015. The agency specializes in B2B financial services industries. Tell us a bit about your agency.

Interviews 50

Interviews Marketing Financial Insurance 50

Sword and the Script

SEPTEMBER 20, 2016

Sure enough, in 2015, Apple’s revenue was just short of $234 billion. By contrast, Chevon finished up 2015 with about $130 billion in sales. Using the reverse image search feature on Google, I traced the image back to this post published by a cloud vendor Broadview Largest Companies by Revenue in Each State 2015: MAP.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Based on the conversations we’re having with existing clients and prospects, agencies will be required to embody all of these attributes and more. Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Stephen Waddington

MAY 2, 2018

Iliyana is a young woman who started her career working in public relations agencies in Germany and the UK before joining Hubspot in Dublin. In the book Iliyana describes the skills and workflow needed to build or modernise an agency around her inbound model. I first met Iliyana Stareva in Dublin in October 2015.

Blogging 61

Blogging Agency Meeting Web 61

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. There are plenty of excuses for not producing consistent content, “We don’t have time,” or “We don’t have enough to write about.” This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

DECEMBER 8, 2022

But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. And then, she made another big pivot and went agency side and really started diving into the world of social creative and influencers. Her start : Writing intern, Ronald McDonald House Charities. Maggie Lamaack.

Marketing 60

Marketing Leadership Creativity Internal 60

Stuart Bruce

DECEMBER 14, 2015

In 2015 we saw some great initiatives to help modernise public relations practice. Frederik Vincx, founder of online PR CRM tool Prezly , has written a five step guide to improving the workflow and practice of your PR team, whether it’s a PR agency or an in-house PR team.

Infographics 60

Infographics eBook Conference Training 60

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. What is your favorite thing about being a woman who has made it into the C-Suite?

Sports 245

Sports Agency Industry Creativity 245

Shift Communications

FEBRUARY 6, 2018

Plan for the call by writing down all the key points you’d like to cover and any questions you want to ask. This article was originally published in September 12, 2015, updated February 6, 2018. cta] The post Phone Pitching 101 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Pitching 84

Pitching Report Writing Twitter 84

Shift Communications

JANUARY 6, 2016

And it’s seen 94% growth from the previous year , as of May 2015. were ages 18-23 and 27% were ages 24-35 in 2015. To use the site, you can put pictures, write text, and tag the posts with keywords so others can find them. Tumblr sports 272.4 million blogs and 127 billion posts from 19.1 million users. Of these users, 23.3%

Brand 60

Brand Branding Comparison Social Media 60

Sword and the Script

APRIL 6, 2021

Cision acquired PR Newswire in 2015 for $841 million. However, this month, its agency admitted in writing it pitched this blogger on an announcement using Muck Rack, which, in my opinion, is a competitive product. PRophet shares roots with its agency as the founder of both companies is the same person.

Media 106

Media SEO Analytics Analysis 106

PRSay

APRIL 18, 2016

It is estimated that publishers have lost $22 billion in 2015 because of Ad blocking. He has been with the agency since 1997 when he worked on the Government of Switzerland’s account on issues relating to Swiss Banks and the Holocaust. Tchividjian writes weekly ethics blog. . Is ad-blocking ethical?

Ethics 60

Ethics Web Advertising Advertising 60

Cision

AUGUST 24, 2015

If someone is writing a review of your business or products, odds are that they like you a lot… but if they don’t like you they REALLY don’t like you. Encourage your advocates to write a review first. Asking people to write an online review triggers them to do it and lets them know a way that they can help you.

Newspapers 120

Newspapers Instagram Writing Examples 120

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. .” 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops. Christopher S.

Employee 60

Employee Data-Driven PR Communications Software 60

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. Bitcoin Cash briefly spiked about 5%.”. Another new PR tech player.

Software 93

Software Banking Technology Data 93