Shift Communications

DECEMBER 30, 2014

Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. We hope you had a wonderful 2014 en route to an even better 2015. The post Best of SHIFT: Top 3 Posts from Q4 2014 appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Here’s how. Amanda Grinavich.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Bianchi Biz Blog

FEBRUARY 8, 2024

Or navigating public affairs with the European Union? Bianchi PR has been the Detroit automotive/mobility member of the Public Relations Global Network since 2014 and in the 10 years since joining, has worked with many of its partner agencies to give clients expert local PR assistance when and where they needed it.

Automotive 89

Automotive Local Public Affairs Agency 89

Axia PR

MARCH 5, 2022

Link building is one of its top three ranking factors Recent reports that an agency executive covertly bought a news site that covers the PR industry and used it for dishonorable activities left the public relations industry gasping. Google’s algorithm has been based on links ever since its inception.

Industry 116

Industry Agency Report Publicity 116

Shift Communications

DECEMBER 23, 2014

Yet the New York Times, as revealed by the internal Innovation Report leaked to the public last May, is living proof that no matter how great your content is, content alone is no longer enough. When we examine the new social apps that gained traction in 2014, the trend is toward fragmentation, not consolidation. Marketing Analyst.

Comparison 94

Comparison Measurement Blogging Engineering 94

5W PR

SEPTEMBER 27, 2019

Public relations specialists are known under different names such as communications specialists and/or media specialists. You can find public relations specialists working in government, nonprofits, as well as small to large companies. Other responsibilities could include the creation of the organization’s annual report.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Onclusive

MAY 10, 2017

There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. As of 2014, public relations professionals filled roughly 240,000 jobs. occupations is around $36,000, which means public relations professionals earn 40% more than the median income. Washington D.C.

Trends 150

Trends Publicity Data-Driven PR Government 150

Wadds Inc.

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. There’s little to distinguish it from the career path into hairdressing or estate agency.

Publicity 72

Publicity Ethics Training Education 72

Ronn Torossian

DECEMBER 29, 2014

Q3 2014 was not kind to BlackBerry , once again. The post Blackberry Continues to Struggle appeared first on Ronn Torossian 5W Public Relations CEO Blog. Business Ronn Torossian 5WPR CEO PR Agency Pubilc Relations' Business Ronn Torossian 5WPR CEO PR Agency Pubilc Relations'

Agency 220

Agency Blogging Company Publicity 220

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. The special #PRLab chat will help public relations students develop quality, strategic work for nonprofit clients. Advertising PRLab ProBono Event PRStudChat public relations'

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Shift Communications

MARCH 6, 2019

Three out of every four people have a fear of public speaking. We’ve put together some of the classic public speaking tips with our own SHIFT spin on them. One of the first things anyone learns in a public speaking class is to make eye contact with the audience. We’ve all been there. But it doesn’t have to be.

Publicity 88

Publicity Fashion Interviews Pitching 88

Communications Conversations

JANUARY 28, 2015

A lot of agency folks stay put in 2014–something I didn’t see coming. But, this probably also proves that agencies know about the demand and are doing everything in their power to keep their superstar talent locked up. Regardless, there were a number of moves worth noting in 2014. Smart young woman.

Social Media 60

Social Media Media Airlines Local 60

Shift Communications

FEBRUARY 6, 2015

In a look at traditional media coverage, blogs, and forums, SHIFT found that in 2014, Twitter gained on Facebook consistently throughout 2014. This feature could allow your users’ and fans’ public praise of you to be shown alongside content in an app, or bite-size product reviews in a shopping app. Christopher S.

Twitter 60

Twitter Mobile Video Advertising 60

Shift Communications

JANUARY 29, 2015

Facebook has released its fourth quarter and calendar year 2014 earnings report. US and Canada growth has been flat since mid-2014. What’s the best public relations agency in San Francisco? Facebook’s user base is now larger than any nation’s population. 300 million Americans and Canadians are online.

Facebook 60

Facebook Mobile Analytics Video 60

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

prTini

NOVEMBER 7, 2014

3 Tips to Help You Find the Right PR Agency for Your Startup. The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. 5 Top Social Media Campaigns of 2014. Public Relations' Decoding the Facebook News Feed: An Up-to-Date List of the Algorithm Factors and Changes.

Pinterest 59

Pinterest Case Study Big Data Infographics 59

Stuart Bruce

MARCH 17, 2014

This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria. For the first panel we found three excellent replacements: Zsuzsanna Beke , Head of Public Relations and Public Affairs, Richter Gedeon Plc. Stuart Bruce (@stuartbruce) March 11, 2014.

Communications 153

Communications Conference Groups Reputation 153

Landis PR

JUNE 26, 2023

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. Here’s my take on the risks and rewards of incorporating generative AI in public relations. Generative AI presents exciting opportunities for public relations pros – enhancing efficiency and brainstorming. Well, yes and no.

Publicity 52

Publicity Training Data Tools 52

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. 1) What do Public Relations Salary Ranges Look Like in 2019? The median salary for public relations professionals in the last 12 months came in at $95,000.

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Sound familiar?

Agency 97

Agency Trends Marketing Survey 97

Shift Communications

NOVEMBER 30, 2016

In the public relations industry, the main objective for any agency pitching new business is to become the ‘Agency of Record.’ Often times, prospective clients will opt for a shorter-tem, project-based public relations campaign before they choose an agency to bring on as their AOR. Casey Egan. Account Executive.

Publicity 60

Publicity Pitching Agency Ethics 60

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) You paid the photographer AND agency, after all, so it belongs to you!) She can be an agency or marketing departments best friend. Right where it counts! Nope, not on your kisser but, even worse, in your wallet.

Blogging 194

Blogging Agency Social Media Content Marketing 194

5W PR

APRIL 13, 2022

However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. For example, back in 2014, Buzzfeed published an article about an artist that asked people from different countries to Photoshop one of her images according to their local standards of beauty.

Company 88

Company Strategy Viral Data 88

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Most of the public relations programs have similar courses.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

PRSay

APRIL 25, 2017

I’m a huge advocate of the Accreditation in Public Relations (APR) program, and it’s not hard to figure out why. Then I Advanced through my Panel Presentation and progressed to the Examination for Accreditation in Public Relations. I was the communications director for a state agency when I received my Accreditation.

Local 144

Local Study Publicity Tools 144

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 87% of PR executives believe the term ‘public relations’ does not describe their future.”.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Shift Communications

JANUARY 28, 2015

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As for challenges, that answer is largely two-fold.

Agency 60

Agency Real Estate Creativity Training 60

Melissa Agnes

OCTOBER 22, 2014

Some of the most important and rewarding work I do is in helping the public service sector, be it police agencies, fire departments, cities and municipalities, hospitals, emergency management departments and others, better plan and prepare for a crisis or emergency situation. How to position your agency as a social media influencer.

Conference 228

Conference Social Media Crisis Crisis Management 228

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. One way is to offer the company’s more human face to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. That’s because the publications and brands that used to be followed by geeks and technical experts are now mainstream. ” And maybe your business.

Transportation 227

Transportation Technology Google Software 227

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

In public relations agency offices around the country, the time has come for a few annual rites of passage. And with the advent of online tools, it’s become easier to identify and quantify metrics of real importance to clients and agencies. Planning a holiday soiree, check! Buying client gifts, done! What remains?

B2C 120

B2C Measurement Video B2B 120

PR Job Coach

NOVEMBER 26, 2020

Patti is also Forbes contributor and public speaker. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. He serves on the board of advisors of Infinite Retina and the Museum of Public Relations.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 21, 2021

Public relations is HOT right now. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations . 2014: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

OCTOBER 5, 2023

After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz. But leadership is a different set of skills.”

Leadership 72

Leadership Ethics Energy LinkedIn 72

Shift Communications

JUNE 19, 2015

For agencies, this means disclosing posts that mention clients as clients is important, and making sure any influencers employed for promotional purposes know specifically what their disclosure obligations are, in order to stay within the rules. Who’s Likely to Be Under Scrutiny? Monitor what they’re doing on your behalf.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Melissa Agnes

OCTOBER 16, 2014

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. And, can they accomplish their many tasks in real time or rapidly enough to protect the public from harm?

Education 270

Education Government Policies Wikipedia 270

Sword and the Script

FEBRUARY 12, 2019

To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. In 2014, ‘several per week’ was the most popular answer. 1) How long should a blog post be? Imagery matters.

Blogging 109

Blogging Survey B2B Analysis 109

Melissa Agnes

MAY 30, 2014

. — Dave Hamilton (@newenergydave) May 30, 2014. Stephanie Horton (@ducorwriter) May 30, 2014. Ryan Feinberg (@ryanfeinberg407) May 30, 2014. Those who continue to advance the fraudulent claims against Chevron, including PR agencies, are not being transparent or honest.”. Takeaways for your organization.

Case Study 232

Case Study Crisis Twitter Viral 232