ImPRessions - Crenshaw Communications
JULY 1, 2021
It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency.
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2022
But how does a PR or ad agency avoid it? His final tweet concluded that “no agency could have done this ad.” Except according to Martin Agency CEO Kristen Cavallo, an agency did. Every agency person has pitched to a prospective client, only to see their idea executed months later – by another firm.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Business Wire
DECEMBER 22, 2021
As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year. What are the top trends that every PR pro should know for 2022? These valued insights offer PR pros guidance for setting their focus for the new year.
ImPRessions - Crenshaw Communications
MAY 25, 2021
PR agencies come in all shapes and sizes. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. Smaller agencies are often less formal and can be less organized when it comes to personnel matters. A small PR agency is like a small town.
ImPRessions - Crenshaw Communications
NOVEMBER 17, 2021
In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. The post Top Entrepreneur Podcasts PR Agencies Should Know appeared first on Crenshaw Communications. Every business leader has a strategy to share, and there’s a story behind nearly every company, young or old. .
ImPRessions - Crenshaw Communications
NOVEMBER 19, 2021
Bringing on an external resource for public relations is a big commitment for any business. The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. There’s no one to manage the agency. Your goals are fuzzy. Or changing.
Business Wire
APRIL 1, 2022
From the top down, all team members, work processes, and departments begin to work like a well-oiled machine to achieve the one thing all agencies want: a satisfied and grateful client. Here are the top three ways that agencies can measure their employees' success in 2022. But how do you gauge an employee’s success?
Expert insights. Personalized for you.
421 
Let's personalize your content