Three alternatives to top-tier publications

Ronn Torossian

Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. The post Three alternatives to top-tier publications appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes.

Agency 254

Tech Lingo Public Relations Professionals Should Know

Ronn Torossian

Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand. Public Relations Ronn Torossian 5W Public Relations PR Agency Strategy

An Open Letter to Public Relations Professionals

B2B PR Sense

Confession: I, a B2B PR agency owner, also have one foot still firmly planted in the past. What Public Relations Professionals Need To Know. To protect themselves and their clients, public relations professionals need to ensure that any branded content is adequately labeled as such.

5 Reasons PR Agency Relationships Fail

ImPRessions - Crenshaw Communications

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But when client-agency partnerships end prematurely, there are often avoidable factors involved. Why do some agency relationships fail?

Agency 169

Why Should You Hire a Public Relations Agency

HMA Public Relations

We've hit on the "what is" when discussing public relations but we haven't written much on the reasons "why" a business should hire a PR agency until today. The post Why Should You Hire a Public Relations Agency appeared first on HMA Public Relations.

What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. What might the agency not want you to know?

Agency 220

3 Things a PR Agency Can Offer Every Client

Ronn Torossian

Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. The post 3 Things a PR Agency Can Offer Every Client appeared first on Ronn Torossian 5WPR Founder Blog.

Agency 351

What Your Degree in Public Relations Will- and Won’t- Teach You

Ronn Torossian

Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. Entrepreneur New York City PR News PR Agency PR Firm PR Inspiration Public Relations Ronn Torossian

How to Get Your Agency Hired in a #PR Expanded World

PR Expanded

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. In agency searches or RFPs, asking questions is critical.

Agency 195

Six Time Management Tips for #PR #Agencies

PR Expanded

And for agencies, time is not merely a concept — it’s our currency! Technology ClickTime David Klein PR Agencies public relations Time Management TimesheetsA Guest Post By David Klein, Director of Marketing at ClickTime. David Klein is the Director of Marketing at ClickTime.

Agency 242

The Ultimate Cheat Sheet On Choosing A PR Agency

ImPRessions - Crenshaw Communications

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Winnow the agency list in advance of meetings.

Agency 169

Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. The post Can A PR Agency Be Too Loyal?

Agency 173

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more?

Agency 248

How To Thrive At A PR Agency

ImPRessions - Crenshaw Communications

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. Agency experience is useful no matter where a PR career goes.

Agency 179

PR Guide To Agency-Client On-Boarding

ImPRessions - Crenshaw Communications

So it’s usually a good feeling to finally sign the agency agreement. Many PR agencies have a proprietary immersion and startup process, but even if they don’t, on-boarding is a critical first step in the relationship. Agency-client infrastructure.

Agency 169

Hope, Lies, And Public Relations

ImPRessions - Crenshaw Communications

As an industry, public relations has a PR problem. To paraphrase the president, when it comes to those who stand behind the press podium or craft statements for public release, Trump may not be sending his best.

15 Top Questions To Ask During A PR Agency Search

ImPRessions - Crenshaw Communications

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses.

Agency 203

Aspirations of a PR Agency

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. GM Steve Burkhart in delivering the State of the Agency to our U.S. The post Aspirations of a PR Agency appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Agency 121

Five Questions For A PR Agency

ImPRessions - Crenshaw Communications

For any organization in initial conversations with a public relations agency, there are many questions to be asked. PR agency questions: To ask or not to ask? Ideally, your budget fits somewhere in the middle or even a bit above the agency’s client budget median.

Agency 169

3 tips for establishing a strong client/agency partnership

PR Daily

Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”. A truly symbiotic partnership between an agency and client is hard to come by, and typically doesn’t happen overnight.

Agency 157

How Does GDPR Impact PR Agencies? Media Relations Under The New European Data Protection Law

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post How Does GDPR Impact PR Agencies? Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe One of my favourite quotes comes from the late Douglas Adams, author of ‘The Hitchhiker’s Guide to the Galaxy’ (though I should stress that I don’t necessarily subscribe to the view, I just like the quote!): ‘I love deadlines.

Why Are PR Agencies So White?

ImPRessions - Crenshaw Communications

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men.

Agency 242

New agency compensation study consistent with PR benchmarking research

Agility PR Solutions

PR and creative agency consulting firm Gould+Partners recently released its fourth PR industry annual survey report, The Trusted Authority in PR Industry Trends and Best Practices. Public Relations profession

Study 78

How To Get A Running Start With Your PR Agency

ImPRessions - Crenshaw Communications

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort?

Agency 205

Channeling “Jerry Maguire” in the Client/Agency Relationship

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Every person in a consultancy — and not just a PR agency … could be any type of professional services firm — has experienced a client who adds what we’ll call “extra obstacles” to achieving success.

How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. You want a long-term relationship with this agency. We've got you covered with key pointers to ensure you pick the right agency. 10 Things to Do Before Hiring a B2B PR Agency. Define What You Want From Your PR Agency.

B2B 275

Winning In Public Relations With The New News

Ronn Torossian

With the advent of news on mobile devices, the public relations industry as a whole shrugged. The post Winning In Public Relations With The New News appeared first on Ronn Torossian 5WPR Founders Blog. Brand PR Communications Agency PR Agency Ronn Torossian 5WPR CEO Crisis PR

5 common misconceptions about public relations

PR Daily

Let’s dispel five stubborn myths about public relations: Myth No. Do’s: Think through ahead of time what can be discussed publicly and what should not be. Constantly review your reputation, the tone in publications and your audience’s mood.

Agency Culture: Interview a Coworker

5W PR

My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. What Is It like Working on the Digital Team of a Public Relations Company? It’s really an awesome experience working for a public relations company that offers integrated marketing packages.

Avoid These Five Costly PR Agency Mistakes

ImPRessions - Crenshaw Communications

Congratulations, you’ve retained a new public relations firm, and you’re getting ready to kick off a successful partnership. New companies might set aside 12 to 20 percent of gross or projected revenue for marketing, from which a portion would be allocated to public relations.

Agency 156

How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market?

Agency 104

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations.

6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life.

Agency 171

Q&A: Finishing College and Beginning in an Agency

Shift Communications

If the questions running through your head have led you to starting the next chapter of your life in a public relations agency, congrats! Here are some answers to the questions I had when embarking on this adventure: How do I start researching agencies to apply to? When looking for agencies to apply for, it can be difficult to know where to start or what it is you are looking for. Get news through following relevant publications on Twitter.

7 Tips: What PR Agencies Want From Their Clients

ImPRessions - Crenshaw Communications

We had nice comments on a previous post from the PROI Worldwide meeting, What Clients Really Want From Their PR Agencies , so it inspired me to look at the flip side of the client-agency relationship. Agencies need information to do our job.

Agency 156

A Must-Read List For PR Agencies

ImPRessions - Crenshaw Communications

Between developing media strategy, taking meetings and writing press materials, the typical public relations team is crazy busy. The publication that no one admits they read, yet everyone does. The post A Must-Read List For PR Agencies appeared first on Crenshaw Communications.

Agency 179

A Summer of Public Relations: An Intern’s Perspective

PR Expanded

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. Headed into my senior year, this summer showed me various experiences and positions that are available in public relations.

Do’s And Don’ts Of A Successful PR Agency Partnership

ImPRessions - Crenshaw Communications

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success.

Agency 169

What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

There’s exhilaration every time a public relations firm enters into an agreement with a new engagement. And we’ve written about what agencies need from their client partners in order to be successful. Has the agency maintained staffing as promised?

Agency 169