Expert insights. Personalized for you.
In late February we held a webinar with three PR agency leaders: Mark Addison , Chairman & President, Rocket Science ; Barbara Bates , CEO, Hotwire ; and Kate Krane , EVP, Edelman PNW. public relations MORE
Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. MORE
Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Winnow the agency list in advance of meetings. MORE
So it’s usually a good feeling to finally sign the agency agreement. Many PR agencies have a proprietary immersion and startup process, but even if they don’t, on-boarding is a critical first step in the relationship. Agency-client infrastructure. MORE
The post 3 tips for leading during COVID-19—from an agency president who contracted it appeared first on Agility PR Solutions. Analysis Public Relations professionLike so many others, the COVID-19 pandemic has turned my world upside down. MORE
Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations. The media, on its part, spreads PR news and information shaping public opinion on various issues or commodities. The post Public Relations Agencies and Public Opinion appeared first on. MORE
The Art Of Storytelling In Business Communications And Public Relations. By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. MORE
Confession: I, a B2B PR agency owner, also have one foot still firmly planted in the past. What Public Relations Professionals Need To Know. To protect themselves and their clients, public relations professionals need to ensure that any branded content is adequately labeled as such. MORE
The post Public Relations Strategy to Boost Art Marketing appeared first on. Brand PR Business Media Relations PR Agency PR Firm Public Relations 5W Public Relations BRANDING Insights MARKETING Strategy MORE
The post Agency best practices—using DiSC to drive diverse perspectives appeared first on Agility PR Solutions. Analysis Public Relations professionGoogle the phrase “value of diversity in teams.” MORE
A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. MORE
And for agencies, time is not merely a concept — it’s our currency! Technology ClickTime David Klein PR Agencies public relations Time Management TimesheetsA Guest Post By David Klein, Director of Marketing at ClickTime. David Klein is the Director of Marketing at ClickTime. MORE
As the industry grapples with how to best deliver influencer content for brand managers, one agency leader argues that PR pros should be essential partners beyond brokering deals. When we first launched Sway Group , we structured it like a talent agency. MORE
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. Entrepreneur New York City PR News PR Agency PR Firm PR Inspiration Public Relations Ronn Torossian MORE
We've hit on the "what is" when discussing public relations but we haven't written much on the reasons "why" a business should hire a PR agency until today. The post Why Should You Hire a Public Relations Agency appeared first on HMA Public Relations. MORE
You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. PR intern’s guide to agency lingo. MORE
The Art Of Storytelling In Business Communications And Public Relations. GM Steve Burkhart in delivering the State of the Agency to our U.S. The post Aspirations of a PR Agency appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. At a prior agency we had a nifty client selling proposition known as the 10/10/10 guarantee. MORE
Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand. Public Relations Ronn Torossian 5W Public Relations PR Agency Strategy MORE
Accepting an internship for the first time is intimidating–especially at a PR agency, where the clients and workload may be unpredictable. The post Launching your PR career—5 reasons why you should intern at a PR agency appeared first on Agility PR Solutions. MORE
The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men. MORE
Brands are increasingly empowered to go beyond local options when hiring public relations representation. In many cases, they can find consultants and agencies from anywhere in the country to accommodate their specific needs. Instead, brands have a plethora of agencies to choose from. MORE
Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. The post Can A PR Agency Be Too Loyal? MORE
Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. The post 3 Things a PR Agency Can Offer Every Client appeared first on Ronn Torossian 5WPR Founder Blog. MORE
Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But when client-agency partnerships end prematurely, there are often avoidable factors involved. Why do some agency relationships fail? MORE
For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more? MORE
However, when it comes to public relations professionals who fulfill many responsibilities, there are volumes of titles being used to define what they do. The post Public Relations Job Titles appeared first on. “What’s in a name?” MORE
Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. MORE
The Art Of Storytelling In Business Communications And Public Relations. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. Techniques For Effective Business Communications. MORE
Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions. The post Are You Ready For A PR Agency? MORE
In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages. MORE
For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. Agency experience is useful no matter where a PR career goes. MORE
Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses. MORE
Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. The post Three alternatives to top-tier publications appeared first on 5WPR CEO Ronn Torossian Founder's Blog. MORE
Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? MORE
For any organization in initial conversations with a public relations agency, there are many questions to be asked. PR agency questions: To ask or not to ask? Ideally, your budget fits somewhere in the middle or even a bit above the agency’s client budget median. MORE
Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. The post Zoom: Zoom’s Public Relations During a Crisis appeared first on. MORE
Choosing a B2B PR agency can be a daunting task. You want a long-term relationship with this agency. We've got you covered with key pointers to ensure you pick the right agency. 10 Things to Do Before Hiring a B2B PR Agency. Define What You Want From Your PR Agency. MORE
Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. What might the agency not want you to know? MORE
It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points). MORE
The Art Of Storytelling In Business Communications And Public Relations. I rarely use this real estate to talk about the Agency, much less brag about the Agency. Techniques For Effective Business Communications. MORE
Ronn Torossian
MARCH 25, 2020
Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations. The media, on its part, spreads PR news and information shaping public opinion on various issues or commodities. The post Public Relations Agencies and Public Opinion appeared first on.
ImPRessions - Crenshaw Communications
JUNE 20, 2019
A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities.
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Flack's Revenge
FEBRUARY 25, 2020
It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points).
Ronn Torossian
MAY 15, 2020
Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. The post Zoom: Zoom’s Public Relations During a Crisis appeared first on.
ImPRessions - Crenshaw Communications
JANUARY 29, 2020
For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. At a prior agency we had a nifty client selling proposition known as the 10/10/10 guarantee.
Ronn Torossian
SEPTEMBER 20, 2019
However, when it comes to public relations professionals who fulfill many responsibilities, there are volumes of titles being used to define what they do. The post Public Relations Job Titles appeared first on. “What’s in a name?”
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Ishmael's Corner
SEPTEMBER 15, 2019
The Art Of Storytelling In Business Communications And Public Relations. I rarely use this real estate to talk about the Agency, much less brag about the Agency. Techniques For Effective Business Communications.
ImPRessions - Crenshaw Communications
MAY 20, 2019
In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages.
ImPRessions - Crenshaw Communications
NOVEMBER 1, 2018
Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes.
Business Wire
APRIL 15, 2020
In late February we held a webinar with three PR agency leaders: Mark Addison , Chairman & President, Rocket Science ; Barbara Bates , CEO, Hotwire ; and Kate Krane , EVP, Edelman PNW. public relations
ImPRessions - Crenshaw Communications
JUNE 7, 2019
You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. PR intern’s guide to agency lingo.
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Ronn Torossian
NOVEMBER 12, 2018
Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand. Public Relations Ronn Torossian 5W Public Relations PR Agency Strategy
Ishmael's Corner
MARCH 10, 2020
The Art Of Storytelling In Business Communications And Public Relations. By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team.
Ronn Torossian
MARCH 11, 2019
Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. The post Three alternatives to top-tier publications appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Ronn Torossian
MAY 15, 2015
Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. The post 3 Things a PR Agency Can Offer Every Client appeared first on Ronn Torossian 5WPR Founder Blog.
HMA Public Relations
FEBRUARY 7, 2018
We've hit on the "what is" when discussing public relations but we haven't written much on the reasons "why" a business should hire a PR agency until today. The post Why Should You Hire a Public Relations Agency appeared first on HMA Public Relations.
ImPRessions - Crenshaw Communications
JULY 9, 2018
Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But when client-agency partnerships end prematurely, there are often avoidable factors involved. Why do some agency relationships fail?
PR Daily
MAY 27, 2020
As the industry grapples with how to best deliver influencer content for brand managers, one agency leader argues that PR pros should be essential partners beyond brokering deals. When we first launched Sway Group , we structured it like a talent agency.
PR Daily
JUNE 4, 2020
Brands are increasingly empowered to go beyond local options when hiring public relations representation. In many cases, they can find consultants and agencies from anywhere in the country to accommodate their specific needs. Instead, brands have a plethora of agencies to choose from.
ImPRessions - Crenshaw Communications
JANUARY 9, 2019
Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. What might the agency not want you to know?
Ronn Torossian
SEPTEMBER 24, 2018
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. Entrepreneur New York City PR News PR Agency PR Firm PR Inspiration Public Relations Ronn Torossian
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2016
For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more?
ImPRessions - Crenshaw Communications
AUGUST 12, 2019
Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions. The post Are You Ready For A PR Agency?
Shift Communications
APRIL 30, 2015
Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market?
ImPRessions - Crenshaw Communications
DECEMBER 15, 2016
For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. Agency experience is useful no matter where a PR career goes.
ImPRessions - Crenshaw Communications
JUNE 27, 2018
Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Winnow the agency list in advance of meetings.
B2B PR Sense
MARCH 14, 2019
Confession: I, a B2B PR agency owner, also have one foot still firmly planted in the past. What Public Relations Professionals Need To Know. To protect themselves and their clients, public relations professionals need to ensure that any branded content is adequately labeled as such.
ImPRessions - Crenshaw Communications
SEPTEMBER 19, 2018
Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. The post Can A PR Agency Be Too Loyal?
ImPRessions - Crenshaw Communications
OCTOBER 7, 2016
Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses.
Agility PR Solutions
MAY 13, 2020
Accepting an internship for the first time is intimidating–especially at a PR agency, where the clients and workload may be unpredictable. The post Launching your PR career—5 reasons why you should intern at a PR agency appeared first on Agility PR Solutions.
Ishmael's Corner
DECEMBER 10, 2015
The Art Of Storytelling In Business Communications And Public Relations. GM Steve Burkhart in delivering the State of the Agency to our U.S. The post Aspirations of a PR Agency appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
Agility PR Solutions
MAY 31, 2020
The post Agency best practices—using DiSC to drive diverse perspectives appeared first on Agility PR Solutions. Analysis Public Relations professionGoogle the phrase “value of diversity in teams.”
Ishmael's Corner
AUGUST 11, 2019
The Art Of Storytelling In Business Communications And Public Relations. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. Techniques For Effective Business Communications.
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men.
ImPRessions - Crenshaw Communications
AUGUST 28, 2018
So it’s usually a good feeling to finally sign the agency agreement. Many PR agencies have a proprietary immersion and startup process, but even if they don’t, on-boarding is a critical first step in the relationship. Agency-client infrastructure.
PR Expanded
MAY 8, 2017
Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017.
Agility PR Solutions
APRIL 13, 2020
The post 3 tips for leading during COVID-19—from an agency president who contracted it appeared first on Agility PR Solutions. Analysis Public Relations professionLike so many others, the COVID-19 pandemic has turned my world upside down.
ImPRessions - Crenshaw Communications
FEBRUARY 21, 2018
For any organization in initial conversations with a public relations agency, there are many questions to be asked. PR agency questions: To ask or not to ask? Ideally, your budget fits somewhere in the middle or even a bit above the agency’s client budget median.
PR Expanded
JUNE 1, 2016
And for agencies, time is not merely a concept — it’s our currency! Technology ClickTime David Klein PR Agencies public relations Time Management TimesheetsA Guest Post By David Klein, Director of Marketing at ClickTime. David Klein is the Director of Marketing at ClickTime.
B2B PR Sense
DECEMBER 6, 2016
Choosing a B2B PR agency can be a daunting task. You want a long-term relationship with this agency. We've got you covered with key pointers to ensure you pick the right agency. 10 Things to Do Before Hiring a B2B PR Agency. Define What You Want From Your PR Agency.
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