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Can PR Agencies Protect Their Ideas?

ImPRessions - Crenshaw Communications

But how does a PR or ad agency avoid it? His final tweet concluded that “no agency could have done this ad.” Except according to Martin Agency CEO Kristen Cavallo, an agency did. In public relations especially, the news cycle is critical.

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Public Relations Agencies and Public Opinion

Ronn Torossian

Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations. The media, on its part, spreads PR news and information shaping public opinion on various issues or commodities. The post Public Relations Agencies and Public Opinion appeared first on.

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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that.

Agency 367
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Responding to Public Criticism

Ronn Torossian

The post Responding to Public Criticism appeared first on. PR Agency Public Relations 5WPR Insights StrategySocial media platforms have greatly changed the way that companies and their audiences interact with each other lately.

Publicity 195
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A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing. Traditional ad agencies like the one where I worked have been badly disrupted.

Agency 422
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Top Entrepreneur Podcasts PR Agencies Should Know

ImPRessions - Crenshaw Communications

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. The post Top Entrepreneur Podcasts PR Agencies Should Know appeared first on Crenshaw Communications.

Agency 406
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Content Marketing and Public Relations

Ronn Torossian

Most people wouldn’t find too many similarities between content marketing and public relations, however, that’s not always the case. Public relations At the […]. The post Content Marketing and Public Relations appeared first on. PR Agency Ronn Torossian

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Public Relations Agency’s Top Marketing & Communications Trends for 2022

Konnect Agency

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Looking for a Public Relations Agency?

Agency 119
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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. After selecting an agency partner, it’s imperative to lay out expectations, deliverables and success metrics for both sides.

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Parenting and Public Relations

Ronn Torossian

The post Parenting and Public Relations appeared first on. PR Agency PR Firm Public Relations Ronn Torossian Strategy

Publicity 195
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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Whether you work in public relations or another service business, you probably have your own horror stories. Here are some of our scariest PR agency tales. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications.

Agency 240
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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Whether you work in public relations or another service business, you probably have your own horror stories. Here are some of our scariest PR agency tales. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications.

Agency 240
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New agency research affirms the value of public relations services amid economic turbulence

Agility PR Solutions

The post New agency research affirms the value of public relations services amid economic turbulence appeared first on Agility PR Solutions. Public Relations trends

Agency 148
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ICO Public Relations: PR Agency Strategy for Initial Coin Offerings

Ronn Torossian

There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. Additionally, there are plenty of ways that an ICO can be promoted through public platforms – through blog posts and articles, to speeches at conferences, to pitching the […]. The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on.

Agency 150
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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

As a PR agency team , we also have a lot to be thankful for at our firm. Any good PR person knows that consumer publications have long lead times and are often tricky to crack. The post What PR Agencies Should Be Thankful For appeared first on Crenshaw Communications.

Agency 317
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client.

Publicity 347
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4 considerations when starting a public relations agency

Agility PR Solutions

Public relations professionals are known for promoting their clients’ perspective, and should be able to enhance the image of their clients as well. Starting a public relations agency can be overwhelming, but if […]. Public Relations profession

Agency 88
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Public Relations Reputation Management

Ronn Torossian

Companies that are looking to improve their brand image or get ahead of their competitors in the industry can greatly benefit from public relations and reputation management. For example, with public relations focusing on a company’s reputation, certain strategies can be […].

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7 Signs You’re Not Ready For A PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external resource for public relations is a big commitment for any business. The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. There’s no one to manage the agency.

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??Starting Your Own PR Agency: How to Start a Public Relations Company

Prowly

I didn’t want to start a public relations company amid a global pandemic. Launching my own agency would’ve been crazy, and I guess that tells you almost […]. Starting Your Own PR Agency: How to Start a Public Relations Company appeared first on Prowly Magazine.

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The Types of Public Relations

Ronn Torossian

Fortunately, with the right execution of the right type of public relations strategy, companies can achieve plenty of success. The post The Types of Public Relations appeared first on. PR Agency PR Firm Insights Ronn Torossian Strategy

Publicity 195
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Notes From A Virtual PR Agency Intern

ImPRessions - Crenshaw Communications

Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. In public relations, It’s always a good idea to do a search of the company and check out their media coverage, since the same outlets may be close contacts for your team.

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Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The post Beyond Publicity: What Your PR Agency Can Do appeared first on Crenshaw Communications.

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Measuring Success: Three Metrics for PR Agency Employees | Business Wire Blog

Business Wire

From the top down, all team members, work processes, and departments begin to work like a well-oiled machine to achieve the one thing all agencies want: a satisfied and grateful client. Here are the top three ways that agencies can measure their employees' success in 2022.

Blogging 360
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What should clients look for in a blockchain public relations agency?

Agility PR Solutions

A great blockchain public relations agency will be able to launch your IDO campaign, increase your brand’s public visibility, and generate a buzz around your company. The post What should clients look for in a blockchain public relations agency?

Agency 158
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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Admit it. We’ve all done it.

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2022 Public Relations Predictions From PR Experts | Business Wire Blog

Business Wire

As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year. public relationsWhat are the top trends that every PR pro should know for 2022?

Blogging 400
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Condemnation in Public Relations: Crisis Communications Strategy

Ronn Torossian

The post Condemnation in Public Relations: Crisis Communications Strategy appeared first on. Crisis PR Ronn Torossian 5W Public Relations Business Crisis PR Agency Crisis PR Firm StrategyMost of the time, a PR crisis can be unpredictable.

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CSR Public Relations That Helps

Ronn Torossian

The post CSR Public Relations That Helps appeared first on. Brand PR Business PR Inspiration 5W Public Relations Crisis PR Insights PR Agency PR Firm Pubilc Relations

Publicity 195
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From In-House To PR Agency: How To Manage The Shift

ImPRessions - Crenshaw Communications

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. My first PR internship was for a small PR agency in my hometown in South Carolina. I quickly became hooked on the PR agency life.

Agency 177
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What Should You Look for in a Public Relations Agency?

HMA Public Relations

Seeking out a PR agency to work with your business? Find out the questions you should be asking with Alison Bailin. Odds and Ends

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PR Daily’s Top Agencies Awards Spotlight: Dittoe Public Relations shines with LGBT campaign  

PR Daily

The boutique agency grew annual revenue by 19% in 2021, adding 28 new clients despite the hardships of the pandemic, earning a nod as a Boutique Agency of the Year in PR Daily’s Top Agencies Awards. To date, the agency has 40 clients on its roster.

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Why all start-ups should use a PR agency

Agility PR Solutions

With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. The post Why all start-ups should use a PR agency appeared first on Agility PR Solutions.

Agency 158
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Public Relations in Product Development

Ronn Torossian

The post Public Relations in Product Development appeared first on. Brand PR Business PR Inspiration Ronn Torossian BRANDING Insights MARKETING PR Agency Strategy

Publicity 195
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10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. At a prior agency we had a nifty client selling proposition known as the 10/10/10 guarantee.

Agency 194
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How a PR Agency Can Help Maximize Exposure During Your Funding Announcement

Konnect Agency

PR Agency Provides Resources to Stand Out in a Record High Investment Year. Why Work With a PR Agency For Your Funding Announcement. A PR agency provides ultimate media training for investors to ensure your accomplishments are showcased how you envision them.

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Hiring a PR Agency vs In-House Public Relations: Pros & Cons

Prowly

Should you hire a PR agency or handle public relations in-house? Making the decision between hiring an outside PR agency to handle your public relations or relying on your own in-house team can easily turn into one of those endless “on the other hand…” conversations.

Agency 197
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What to Look for When Choosing a PR Agency 

Landis PR

Photo courtesy of Pixabay Prepare for your Search Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place.

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7 Reasons to Partner With a PR Agency in 2022 | Business Wire Blog

Business Wire

Now, perhaps more than ever, is the time to partner with a PR agency to be successful in a brave new world. public relationsWhat a difference a year makes! With 2021 in the rearview mirror, is it wise to predict what the next year holds? At SKC PR, our team thinks it’s worth a shot.

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A PR Agency’s take on Trade Show Trends

Konnect Agency

Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display.