The Proactive Report

JANUARY 8, 2016

This is up from 39% in 2013. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Only 28% picked the marketing department. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

This is up from 39% in 2013. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Only 28% picked the marketing department. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

This is up from 39% in 2013. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Only 28% picked the marketing department. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

Melissa Agnes

JULY 17, 2014

In Fall 2013, the department rebranded the existing PR/social media course, PR2.0, When it comes to business-speak, all-things innovative took a beating in 2013: The Wall Street Journal names it as one of the year’s most hated buzzwords. the first of its kind, along with being creative or inventive? with the new title.

Social Media 252

Social Media Crisis Media Viral 252

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. A few additional resources of interest: This Inc 500 online newsrooms report 2013 from Sally Falkow is interesting, as are these three articles: Six Elements Your Online Newsroom Must Have by Arik Hanson, PR Daily.

How To 242

How To Survey Resources Social Media 242

Polaris

NOVEMBER 20, 2014

creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids. Nirvan Mullick showed up looking for a door handle for his 1996 Toyota Corolla.

Storytelling 199

Storytelling Reddit Video Creativity 199

Stephen Waddington

FEBRUARY 4, 2019

million in 2013 to 5.9 In the absence of analytics podcasters have developed their own creative solutions. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. The number of podcast listeners has almost doubled in five years – from 3.2 million in 2018.

Measurement 90

Measurement Analytics Comparison Data 90

Solo PR Pro

DECEMBER 17, 2021

Fran Stephenson, APR (Step In Communication) and Amy Gray, APR (Gray Public Relations) teamed up with a San Antonio-based creative agency on a multi-year statewide public education campaign for the Tennessee Department of Transportation (TDOT). Kami spoke about how to protect yourself from home invasions. Congratulations to all!

Banking 96

Banking Film Transportation Financial 96

PRSay

OCTOBER 5, 2020

Kate Finley is founder and CEO of Belle Communication , an award-winning PR, influencer, social media and creative strategy firm based in Columbus, Ohio. Since launching in 2013 as a remote company, Belle has grown to a team of 16 across six states. magazine’s list of “Best Workplaces.”.

How To 180

How To Employee Survey Exercises 180

Shift Communications

DECEMBER 22, 2014

Top 50 Most Overused Words in Press Releases for 2013. We sampled almost 63,000 press releases from 2013 and found the most overused words. From ‘leading,’ ‘innovative,’ and ‘strategic’ to ‘top,’ ‘next,’ and ‘advanced,’ we pulled together the top 50 into a #creative infographic and shared it in a blog post.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Images: DonkeyHotey , epSos.de , William Murphy , Paul Miller ( Creative Commons ).

Media Relations 120

Media Relations Trends Media Corporate 120

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Where is she now? An interesting career twist.

Marketing 60

Marketing Leadership Creativity Internal 60

Cision

MARCH 11, 2016

They launched a six-word story project in 2013 as a way to allow employees to share their Stantec stories with the world. The biggest video trend right now is knowing when to create short, creative videos that do not require sound. The good news for us as communicators is that this gives us a chance to get creative. Creative. “We

Social Media 0

Social Media Media Mobile Video 0

Cision

MARCH 30, 2016

Instagram had a 15-second limit since the platform’s adoption of video in June 2013. According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. Longer Videos. A spokesperson said longer videos mean more diverse stories.

Instagram 120

Instagram Video Brand Branding 120

Cision

NOVEMBER 24, 2015

In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr. Images: Marco Gomes , ·tlc∙ , Gage Skidmore ( Creative Commons ).

Examples 120

Examples Viral YouTube Infographics 120

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. Most of all, Schmertz pioneered “creative confrontation” with media by corporate communicators. Some things never change. Edelman elevates marketing PR.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Cision

JULY 20, 2015

In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Images: Chris Potter , Nick Page (Creative Commons). Statistics like these prove how difficult it is for professionals to spread the word about their ideas. Getting the message out is a lot different from being heard.

Nonprofit 120

Nonprofit Viral YouTube Leadership 120

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Image: El Coleccionista de Instantes Fotografía & Video , Damian Gadal , Dale Nevin ( Creative Commons ).

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. We also host our annual National ¡Bravo! Award submission opens mid-June with new categories!

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

MARCH 24, 2016

In 2013, Oreo did this with their famous Super Bowl tweet. But with a little creativity, you may be able to find a unique way to get involved. Instead, it’s much easier to take advantage of a trending topic that is already viral and jump in on the conversation. How can you join the conversation?

Brand 120

Brand Branding Viral Trends 120

Cision

DECEMBER 30, 2015

Since 2013, a majority of the U.S. Images: David Trawin , Mark ( Creative Commons ). The interesting thing is that medical marijuana may not be a clinically-proven treatment for diseases or disorders. adult population has favored the legalization of marijuana, according to Gallup polls.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

Content Marketing 114

Content Marketing Marketing Advertising Advertising 114

Ishmael's Corner

MARCH 22, 2015

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”.

Storytelling 60

Storytelling Blogging SEO Corporate 60

PR Conversations

JUNE 28, 2020

In June 2013, Gini Dietrich presented the first iteration of the PESO model you may recognise in a blog post: The Four Different Types of Media. This image is shared via Creative Commons and credited to Spin Sucks. Instead emphasis was on use of digital tools.

Measurement 133

Measurement Social Media Blogging Mobile 133

Mark My Words

OCTOBER 25, 2021

The spats that occurred over the years are too numerous – and perhaps too tedious – to list, but memorable moments include BrewDog calling the ASA “m **s” for demanding the removal of that word from its website back in 2013. The inevitable happened and the work, created by Uncommon Creative Studio, was banned.

Strategy 60

Strategy Marketing Insurance Insurance 60

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. My favorite accomplishment at National Journal was launching a new product called Policy Brands Roundtable in 2013. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

Shift Communications

OCTOBER 8, 2014

She takes creative risks. She is always aiming to take things to the next level, and that means she’s not afraid to take creative risks. Beyoncé did this last year, surprising everyone as they woke up on December 13, 2013 with a 14-track album that featured a fully directed music video for each track. No marketing plan.

Marketing 165

Marketing Radio Video Creativity 165

Cision

MAY 11, 2015

One of the most innovative PR and social media projects I worked on was introducing Bitcoin Shop (at the time an e-commerce company for digital currency users) to the media scene back in summer 2013. Being creative and moving along with the times means reporters come to you and your client gets the exposure they deserve.

Reddit 120

Reddit Social Media Comparison Pitching 120

Waxing UnLyrical

JANUARY 22, 2014

Creativity will continue to play an important role, of course. In July of 2013, photos still reigned supreme, with Buffer saying photos made up 93% of the most engaging posts on Facebook. In July of 2013, photos still reigned supreme, with Buffer saying photos made up 93% of the most engaging posts on Facebook.

Instagram 84

Instagram Video Social Media YouTube 84

Communications Conversations

NOVEMBER 10, 2021

And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact). Saves you time and you’ll be able to test creative well this way. That simply wasn’t the case 18+ months ago.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Cision

MAY 8, 2015

Ranked fifth on Forbes’ Top 50 Social Media Power Influencers list in 2013 , he has had work featured in many prominent sites, including The Huffington Post, Social Media Examiner and Mashable. This mobile era of social media has given even more access for self-expression and being creative with their own world.

Mobile 120

Mobile Instagram Social Media Trends 120

Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. link] His life and career were the subject of the 2013 documentary “Supermensch: The Legend of Shep Gordon,” directed by Mike Myers. Shep Gordon. 2023, December 18).

Wikipedia 52

Wikipedia Reddit Local eBook 52

Cision

OCTOBER 8, 2015

Since 2013, the majority of Americans now support legalizing marijuana. Images: Brett Levin , Damian Gadal ( Creative Commons ). An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ).

Company 120

Company Newspapers Transportation Measurement 120

Shift Communications

APRIL 1, 2016

SHIFT CEO Todd Defren said, “HAROLD represents the ideal future of the public relations workforce, a blend of artificial intelligence with human insight and creativity. If we are smart, positive, and creative, we can use our new AI tools to make the world of public relations far better. 2013: SHIFT Branded Coffee Shops.

Employee 60

Employee Data-Driven PR Communications Software 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? blogger) outreach/engagement has seen growth of 11% over the past two years – from 41% in 2013, to 50% in 2014, and to 52% in 2015. Total sample in 2013 was 136 adults, taken between 23rd September and 10th October 2013.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

Social Media 90

Social Media Marketing Media Creativity 90