Melissa Agnes

JULY 17, 2014

Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects. In Fall 2013, the department rebranded the existing PR/social media course, PR2.0, the first of its kind, along with being creative or inventive?

Social Media 252

Social Media Crisis Media Viral 252

Cision

MARCH 30, 2016

Instagram had a 15-second limit since the platform’s adoption of video in June 2013. According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. Longer Videos. A spokesperson said longer videos mean more diverse stories.

Instagram 120

Instagram Video Brand Branding 120

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Image: El Coleccionista de Instantes Fotografía & Video , Damian Gadal , Dale Nevin ( Creative Commons ).

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What does this new role entail, what are you most excited for with it, and what do you hope to accomplish? .

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Where is she now? Where is she now? Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Ishmael's Corner

MARCH 22, 2015

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. But it does require work and time.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Mark My Words

MARCH 29, 2021

The former Royal’s first foray into the corporate world has seen him take up the role of chief impact officer at Silicon Valley coaching firm BetterUp, while also sitting alongside Rupert Murdoch’s daughter-in-law on a commission aiming to fight “misinformation”. The Telegraph Jobs appear to be like buses for Prince Harry. billion. “The

Corporate 60

Corporate Interviews Community Newspapers 60

Polaris

JANUARY 17, 2015

He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. In 2013 they launched “ The Scarecrow ” to critical acclaim. Apparently, the idea came to him one day while sitting in Chipotle with nothing to read. Why don’t you just give something to people? The Scarecrow.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Cision

JULY 1, 2015

one January morning in 2013. Before she could answer, I sat down at her desk and began emailing myself a series of documents from our corporate network. Image: Take Back Your Health Conference , Ken Teegardin ( Creative Commons ). Sadly, I wasn’t returning from a raucous night out. Want to read more from Nova? Click here !

Wireless 120

Wireless Hotels Conference Engineering 120

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Jeremy Bamidele is a corporate communications specialist, publicist, and journalist based out of Los Angeles, CA. Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ).

Comparison 120

Comparison Television Print Social Media 120

Waxing UnLyrical

DECEMBER 22, 2014

Why: The new year is a great opportunity to inject some fresh life and creativity into your business strategy. Get inspired by Laura Click ‘s suggestions from 2013 that still remain relevant today. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Web 73

Web Creativity Blogging LinkedIn 73

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

PR 20/20

JUNE 25, 2019

Source: Neilsen , 2013). With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Source: Edelman , 2018). Source: Accenture , 2018).

Marketing 52

Marketing Storytelling Technology Community 52

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

Waxing UnLyrical

NOVEMBER 30, 2016

Stories are an essential component of our lives… and good corporate stories are perhaps some of the most powerful stories of them all. After all, people show loyalty to other people – not to faceless corporations. Just think about their 2013 commercial that reached millions of views within four days of its online release.

Storytelling 40

Storytelling Brand Branding Advertising 40

Cision

MARCH 11, 2016

Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. They launched a six-word story project in 2013 as a way to allow employees to share their Stantec stories with the world. Creative. “We

Social Media 0

Social Media Media Mobile Video 0

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. There’s even a new US business structure based on CSR, the B corporation. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. 29) A logical investment in creativity. “As 17: Wendy Zajack.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

DECEMBER 14, 2015

For example, if you have not posted since 2013, odds are that people will not feel assured about using information or engaging you on these platforms in a crisis. If you want to know about Facebook (corporate), odds are you can find it in one single repository: Facebook’s newsroom. Kennedy, 35th President, United States.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Shift Communications

DECEMBER 22, 2014

Top 50 Most Overused Words in Press Releases for 2013. If fluffy jargon and corporate speak is not your forte, you’re not alone. We sampled almost 63,000 press releases from 2013 and found the most overused words. Read more about how in our second most popular blog post of the first quarter.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

5W PR

NOVEMBER 23, 2021

Post Creative Stories. Another proven way to build an Instagram account is to post creative, original, and engaging content. Instagram closed out 2017 with what it called “the biggest changes to profiles on Instagram since 2013,” according to a company press release. Features That Will Shape the Future.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Displaced Yank Doug is co-founder and creative director of Velocity Partners. He runs personal PR and creative campaign specialist agency Rich Leigh & Company. And Lagavulin.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. If you enjoyed this post, you might also like: Reflections: 5 Lessons Readers Taught Me in 2013. The classics as a source.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 8) Creativity over productivity. Performance marketing companies will work to build out their creative capabilities.

Social Media 91

Social Media Marketing Media Creativity 91

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. The trouble is, for PR this has been a troubling pill to swallow. Authenticity is not doing PR. PR can’t polish a turd.

Journalism 60

Journalism Wikipedia Film Interviews 60

PR Conversations

MARCH 19, 2015

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Selfie contemplations! Toni Muzi Falconi and Stuart Ewen. ” Stuart Ewen. By Toni Muzi Falconi. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Selfie contemplations! Toni Muzi Falconi and Stuart Ewen. ” Stuart Ewen. By Toni Muzi Falconi. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

Sword and the Script

DECEMBER 15, 2020

Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”.

Marketing 168

Marketing Employee Content Marketing Training 168