Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

Content Marketing 116

Content Marketing Marketing Advertising Advertising 116

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Image: El Coleccionista de Instantes Fotografía & Video , Damian Gadal , Dale Nevin ( Creative Commons ).

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. We also host our annual National ¡Bravo! Award submission opens mid-June with new categories! When I was young I wanted to be ….

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). After all, this was an advertising panel.

Marketing 60

Marketing Leadership Creativity Internal 60

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. It was an overt challenge to advertising and public promotion norms, fitting perfectly with the rebellious and boundary-pushing brand that Cooper and Gordon were building.

Wikipedia 52

Wikipedia Reddit Local eBook 52

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Marketers, in turn, advertise in the publication that attracts their desired audience. Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ).

Comparison 120

Comparison Television Print Social Media 120

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Likes have essentially “rendered” likes useless, as Facebook has become focused on social media advertising revenue. Why Pageviews are a Weak Metric?

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. That’s exactly what we want to happen, to be fostering a connection between information seekers or creative makers and the people here who can support them.

Community 120

Community Mobile Blogging Publicity 120

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. David should leverage the surprise element and not advertise his advantage beforehand. 1 Do Things that Don’t Scale.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

NOVEMBER 30, 2016

Before you jump straight into your new advertising strategy, remember that storytelling in the context of marketing isn’t just about producing a narrative – it’s about describing your brand across multiple channels using different tools and methods. Who’s doing it right? Go forth and tell stories.

Storytelling 40

Storytelling Brand Branding Advertising 40

Waxing UnLyrical

APRIL 13, 2016

Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. The content is creative, interesting, serves a purpose and captures their followers’ attention. According to a survey by Tomoson : Influencer marketing generates as much as $6.50 in revenue per $1 spent. ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Mark My Words

OCTOBER 25, 2021

BrewDog, the self-styled punk brewer, displayed some softer edges this week after finding itself on the wrong side of an Advertising Standards Authority (ASA) ruling. The inevitable happened and the work, created by Uncommon Creative Studio, was banned. At the same time, advertising is increasingly irrelevant.

Strategy 60

Strategy Marketing Insurance Insurance 60

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? blogger) outreach/engagement has seen growth of 11% over the past two years – from 41% in 2013, to 50% in 2014, and to 52% in 2015. Total sample in 2013 was 136 adults, taken between 23rd September and 10th October 2013.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

NOVEMBER 24, 2015

In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr. But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . Images: Marco Gomes , ·tlc∙ , Gage Skidmore ( Creative Commons ).

Examples 120

Examples Viral YouTube Infographics 120

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. That approach lacks creativity and isn’t going to add much to your content strategy. This isn’t inspiring stuff for video producers or your audience. Trust the video creators you hired.

Video 90

Video Brand Branding YouTube 90

PR 20/20

FEBRUARY 6, 2020

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. The creators: 2Bobs is hosted by Blair Enns ( @blairenns ) and David C.

Marketing 74

Marketing Conference Content Marketing Agency 74

Shift Communications

NOVEMBER 19, 2014

October 2013. Like all things online, it was only a matter of time before Snapchat added advertising capabilities. And rumor has it, Snapchat’s introduction of Snapcash on Monday could provide even more data for future advertisers on the platform.). It wasn’t exactly easy …. Until Snapchat Stories. October 2014.

Brand 148

Brand Branding Sports B2B 148

Shift Communications

APRIL 2, 2015

Toward the end of 2013, I realized that I wanted to grow in a different direction. It means it’s time to get creative. Digital Advertising – Specifically starting with paid social media promotion. I’ve been at SHIFT for five years now – six, if you include my internship stints prior to graduation. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Displaced Yank Doug is co-founder and creative director of Velocity Partners. He runs personal PR and creative campaign specialist agency Rich Leigh & Company. And Lagavulin.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. A glance at the latest headline covering political campaign attack advertisements gets the message across. Why is PR Well-Suited for Social Media?

Survey 60

Survey Corporate Social Media Media 60

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 8) Creativity over productivity. 23) Creativity becomes cool in marketing again. Creativity is back.

Social Media 91

Social Media Marketing Media Creativity 91

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. As the 1,969 PR entries on display at this year’s Cannes Lions showed too many ‘creative interventions’ exist only to mark-up fees. The trouble is, for PR this has been a troubling pill to swallow. Authenticity is not doing PR. A PR success?

Journalism 60

Journalism Wikipedia Film Interviews 60

PR Conversations

MARCH 19, 2015

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Selfie contemplations! Toni Muzi Falconi and Stuart Ewen. ” Stuart Ewen. By Toni Muzi Falconi. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Selfie contemplations! Toni Muzi Falconi and Stuart Ewen. ” Stuart Ewen. By Toni Muzi Falconi. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

Sword and the Script

DECEMBER 15, 2020

Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon. Masks, PPE, thank you’s to heroes will all cease to exist in advertising imagery, as brands push people to get back to business. Value of transparency. “We

Marketing 168

Marketing Employee Content Marketing Training 168