Contently - Strategy
DECEMBER 12, 2018
I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Creativity strikes back. Starting in 2013, brands started hiring journalists to work on their content programs. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.
ImPRessions - Crenshaw Communications
JUNE 5, 2018
Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. Whatever you call it, reactive PR response can we a winning tactical play.
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Melissa Agnes
JULY 17, 2014
A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. In Fall 2013, the department rebranded the existing PR/social media course, PR2.0, the first of its kind, along with being creative or inventive? So let’s call it like it is! with the new title.
Cision
NOVEMBER 24, 2015
In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr. After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution.
Polaris
NOVEMBER 20, 2014
creative agency. The video quickly went viral, racking up over 1 million views the first day alone. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids.
Cision
MARCH 24, 2016
It’s every brand’s dream to go viral, but it doesn’t often happen. Instead, it’s much easier to take advantage of a trending topic that is already viral and jump in on the conversation. In 2013, Oreo did this with their famous Super Bowl tweet. But with a little creativity, you may be able to find a unique way to get involved.
Cision
JULY 20, 2015
In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Want to learn the three ways to make your idea go viral? Images: Chris Potter , Nick Page (Creative Commons). Statistics like these prove how difficult it is for professionals to spread the word about their ideas. Look Around You.
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