Wadds Inc.

MAY 19, 2022

Company reviews posted by employees are an indicator of the cultural health of an organisation. However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour.

Corporate 52

Corporate Employee System Journalism 52

Rock the Status Quo

AUGUST 11, 2014

Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest. The larger the company, the bigger the expectations journalists will have of their digital newsroom.

How To 242

How To Survey Resources Social Media 242

Bianchi Biz Blog

JANUARY 10, 2022

Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Report Automotive Media 74

Journalistics

FEBRUARY 25, 2013

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore. What are the top topics you can speak about?

Media Relations 52

Media Relations Media Pitching Writing 52

Bianchi Biz Blog

APRIL 18, 2022

Supply chain disruptions and how companies are managing them are another big topic. How long have you been in journalism and how did you get started? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio.

Meeting 78

Meeting Automotive Media Newspapers 78

Melissa Agnes

JULY 17, 2014

Let me explain… There are so many people and companies out there today using this buzzword too seriously! In Fall 2013, the department rebranded the existing PR/social media course, PR2.0, Leverage is also defined as the ratio of a company’s loan capital (debt) to the value of its common stock (equity).

Social Media 252

Social Media Crisis Media Viral 252

Sword and the Script

SEPTEMBER 1, 2020

The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” SocialChorus last raised $12.5 year-over-year.

Internal 147

Internal International Tools Software 147

Ishmael's Corner

AUGUST 24, 2014

For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere.

Leadership 164

Leadership Blogging Storytelling SEO 164

Bianchi Biz Blog

SEPTEMBER 7, 2021

While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. Companies are made of people, and those people have to decide how their new products will not only help customers, but how they will impact the future.

Meeting 90

Meeting Transportation Media Journalism 90

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

MARCH 29, 2016

Twenty years ago, PRSA’s John Elsasser (1994) wrote that it is incumbent for businesses to make contacts available for follow up, lamenting the habit of Silicon Valley companies to send press releases on Eastern Standard Time and not to be available for business until Pacific Standard Time. How to Write a Press Release. Tritton, L.

Retail 120

Retail Pitching Print Writing 120

Ishmael's Corner

JANUARY 27, 2015

While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. The Wall Street Journal Bombs at BuzzFeed-like Storytelling. That would be rich.

Industry 60

Industry Storytelling Journalism Corporate 60

Contently - Strategy

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. Creativity strikes back. ” she told me.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

PR Job Coach

MAY 28, 2014

This can do a lot for your career, as these folks will want to collaborate on projects with you and champion you to others in your company. She is also the lead Public Relations Professor for the Department of Mass Communication and Journalism at California State University, Fresno -- a post she has held since 1999.

How To 215

How To Groups Engineering Conference 215

Cision

SEPTEMBER 28, 2015

Influencers as an “ecosystem” “The ‘influencer ecosystem’ in business marketing is a specialized group of people for each company, an industry-specific and well-connected few who can reach the purchase decision makers.” ” – Journal of Advertising Research 3. References: 1 Soat, Molly.

Marketing 120

Marketing Groups Journalism Social Media 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. How long have you been in journalism and how did you get started? I started right after graduation from the Grady College of Journalism at the University of Georgia.

Meeting 74

Meeting Automotive Media Journalism 74

Ishmael's Corner

MARCH 22, 2015

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. But it does require work and time.

Storytelling 60

Storytelling Blogging SEO Corporate 60

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. she holds a master’s degree in arts journalism from Syracuse University’s S.I. If you spot an error, please let us know!

Guidelines 153

Guidelines Writing Social Media Newspapers 153

PRSay

APRIL 22, 2016

Could we enable our employees to align their work more closely with our customers and their expectations of our company? Tip #3: Create voluntary brand champions within your company. Develop a culture where knowing the customer is king not just inside your marketing and communications department, but throughout the company.

Agriculture 90

Agriculture Employee Corporate Training 90

Beyond PR

MAY 23, 2016

She also serves as editor-in-chief and publisher of The Columbia Journalism Review. Spayd had worked at The Washington Post for 25 years before joining The Columbia Journalism Review. McGirt was formerly a senior writer at Fast Company for over six years, and had worked at Time Inc. with Money, and Fortune.

Media 65

Media Journalism Blogging Resources 65

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). How big is “significant”?

Newspapers 71

Newspapers Mobile Media Facebook 71

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Steve Farnsworth. Steveology. and Yahoo!

Twitter 77

Twitter Radio Social Media Print 77

Ishmael's Corner

MARCH 10, 2015

The media property produced a quality product in the form of journalism with fresh takes. As a result, the company is working with its creditors that have rights to all of the company’s assets as their collateral. It’s also the decisions to NOT do certain things that chart the course for any company. Anyone can provoke.

Media 60

Media Construction Newspapers Technology 60

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52

Maxim Behar

JANUARY 18, 2023

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. I have a friend who now runs a very large IT company, but when he was 20 years old, he was a sailor, he graduated from naval school, and he really wanted to shine. Bulgarian company!

Government 72

Government Education Course Ethics 72

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). How big is “significant”?

Mobile 40

Mobile Media Newspapers Local 40

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. The company was founded in 2002 and I joined just over a year later.

Marketing 50

Marketing Wireless Software Journalism 50

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government Internal 105

Buzzstream

JUNE 16, 2021

Within it we explored what these $1bn companies and the people who founded them have in common. but one looks at Billionaires, and the other looks at Unicorn companies and their founders. Then, you’ll also need to do a little extra work to see if those conditions are still alive and well in journalism today.

Digital PR 160

Digital PR Film Instagram Writing 160

PR Conversations

NOVEMBER 20, 2014

Research derived from ethnography, phenomenological or social-constructivism would be useful to include, not least as it is found in HR and organisational journals as well as increasingly in PR scholarship. Employees naturally are and always should be the most important corps of good-will ambassadors for the company.

Employee 77

Employee How To Internal International 77

Flatiron Communications

SEPTEMBER 30, 2015

The deal values Business Insider at $442 million, almost $200 million more than what The Washington Post sold for in 2013 and well above the $315 million AOL paid to acquire The Huffington Post in 2011.” Companies may call this ‘content.’ The bylines are tucked away in the top left corner.

Enterprise 28

Enterprise Comparison Guidelines Software 28

Journalistics

JANUARY 3, 2016

As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism). The list of post ideas shifted from PR/journalism topics, to social media, SEO, demand generation or strategy and planning work – areas I was focused on at the time.

Blogging 64

Blogging Analytics Google Writing 64

PR Conversations

MAY 24, 2016

In research I undertook among women who entered public relations in the 1970s/1980s (published in Public Relations Review in 2013), one participant stated: I woke up one day and didn’t think I’d been to University – that my mother and father had scrimped and saved – for me to promote toilet cleaner so I decided to move.

Publicity 41

Publicity Agency Study Mobile 41

Journalistics

JANUARY 3, 2016

As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism). The list of post ideas shifted from PR/journalism topics, to social media, SEO, demand generation or strategy and planning work – areas I was focused on at the time.

Blogging 40

Blogging Analytics Google Writing 40

Cision

MARCH 11, 2016

Stantec , an architectural company out of Edmonton, Canada, used this tactic as a social media win. They launched a six-word story project in 2013 as a way to allow employees to share their Stantec stories with the world. The company started this as a way to build company culture, but it ended up in a presentation to investors.

Social Media 0

Social Media Media Mobile Video 0

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me? The underlying content was written for the masses and typically written in marketing speak.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Maxim Behar

MARCH 7, 2021

And in this motley company with friends from all over the world, who had come to attend the annual meeting of the Association of Business Communicators of India (ABCI) two sophisticated, middle-aged men showed no signs of enjoyment. . - Well, you know, Your Excellency, today it is inconceivable to do business without transparency.

Print 52

Print Agency Ethics Meeting 52