2013 Company Journalism Leadership 
Sword and the Script
MARCH 12, 2024
of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. In other words, companies that have a member of their board with marketing experience yield higher shareholder returns.
Ishmael's Corner
AUGUST 24, 2014
As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric.
Deirdre Breakenridge
DECEMBER 5, 2017
Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University. While relationships are crucial, so are the basics.
NewsWhip
OCTOBER 24, 2022
Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Trend spotting in journalism. The challenges facing digital media.
Bianchi Biz Blog
APRIL 18, 2022
We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Supply chain disruptions and how companies are managing them are another big topic. How long have you been in journalism and how did you get started?
Contently - Strategy
DECEMBER 12, 2018
I’ve worked at Contently, one of the pioneers in content marketing, since 2013. The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. Creativity strikes back. ” she told me.
Cision
MARCH 29, 2016
Twenty years ago, PRSA’s John Elsasser (1994) wrote that it is incumbent for businesses to make contacts available for follow up, lamenting the habit of Silicon Valley companies to send press releases on Eastern Standard Time and not to be available for business until Pacific Standard Time. How to Write a Press Release. Tritton, L.
Expert insights. Personalized for you.
140 
Let's personalize your content