Waxing UnLyrical

FEBRUARY 13, 2013

Geoff Livingston (@geoffliving) February 5, 2013. I do think that kind of accountability can be good, but people need to understand branding/reputation has its place, too. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are some of the key components of a successful strategic communication strategy? What are brands doing differently today?

Automotive 245

Automotive Resources Strategy Consumer 245

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. The brand purpose craze. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

wiredPRworks

NOVEMBER 15, 2016

BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi , CEO, CoryWest Media. Influencer Marketing Strategy: W-I-R-E-D P-R in 3D. at Social Media Week Berlin in 2013. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks.

Strategy 40

Strategy Marketing Social Media Internal 40

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. She joined the Condé Nast Italia team in 2013, and explains how NewsWhip has helped to tackle the challenges of journalism in the digital age. “As and the U.S., with additional license partners throughout the world.

Data 68

Data Trends Journalism Print 68

wiredPRworks

JUNE 17, 2016

Thanks so much to Association Forum for inviting me to present social selling strategies for associations at Forum Forward on June 22 at The Geraghty in Chicago !! In this multi-faceted session, you’ll breeze through a WIRED strategy you can use to map out future success, and learn how to self-assess your social skills. Let’s go!!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

PRSay

DECEMBER 19, 2018

in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. Brand comebacks. Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. ” Office life.

Trends 110

Trends Crisis Corporate Leadership 110

Mindful Marketing

JUNE 5, 2021

It reminded me of a very different campaign from 2013 that featured actor Bradley Cooper seductively spooning vanilla indulgence from the same premium ice cream company’s pints. Still, the cause-related conversations stimulate significant audience engagement and overall support for the brand.

Consumer 65

Consumer Retail Community Company 65

The Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like.

Facebook 226

Facebook Analytics Video Advertising 226

The Proactive Report

MAY 4, 2015

Facebook is nest at 80%, although that’s down slightly from 2013. Blogging has lost a little ground, but Dr Ganim-Barnes pointed out that blogging is still the best vehicle for though leadership and it’s one of the only social properties owned by the brand. 500 have a strategy in place. ” Only 34% of the Inc.

Social Media 100

Social Media Company Media Study 100

Cision

MARCH 24, 2016

A boutique agency that shares your passions and has established relationships in your industry can provide a great boost to your brand, but part of authenticity is also having hands on deck in the cultural centers that cater to your target audience. Is traditional PR still central to your integrated communication strategy?

Local 120

Local Agency Policies Travel 120

Cision

SEPTEMBER 15, 2016

Building an effective communication strategy is the key difference between companies that are successful and those that aren’t. He also delves into the challenges of creating an effective communications strategy while outlining how to find success, especially in a hyper-partisan environment.

Journalism 0

Journalism Policies Strategy Survey 0

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. ” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. . The brand controls over two-thirds of the market. View this post on Instagram. "There

Company 78

Company Marketing Education Data 78

Communications Conversations

NOVEMBER 10, 2021

And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact). It also make sense if you think about how many brands are now much more actively using LinkedIn as a marketing and Employer Brand tool.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

Content Marketing 116

Content Marketing Marketing Advertising Advertising 116

MaccaPR

FEBRUARY 11, 2016

From General Mills and Campbell’s Soup to Swiffer and Target, America’s biggest brands are embracing the challenge of supporting social justice, diversity and cultural change. We've gathered a few examples mentioned - and more - for you to use as inspiration for your next brand marketing campaign. Gracie" - General Mills' Cheerios.

Brand 48

Brand Branding Marketing Film 48

Onclusive

MAY 18, 2017

Great content inspires trust, creates credibility, and builds brand awareness. Think of it this way: PR is one of the very best ways to define your brand as told by a person a potential customer might actually trust. PR is the key vehicle for brand transformation. PR is an excellent tool for recruitment.

Advertising 150

Advertising Advertising Data LinkedIn 150

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Waxing UnLyrical

NOVEMBER 30, 2016

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Why Storytelling is So Effective.

Storytelling 40

Storytelling Brand Branding Advertising 40

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands.

Social Media 152

Social Media Mobile Marketing Storytelling 152

PR Job Coach

MAY 28, 2014

For more tips on managing your workplace, and many other strategies to thriving in post college life, pick up a copy of Life After College: 10 Steps to Build a Life You Love. Tori and Betsy''s first book, “Land Your Dream Career: 11 Steps to Take in College," ( [link] ) was listed in the American Library Association''s Bests of 2013.

How To 215

How To Groups Engineering Conference 215

Shift Communications

OCTOBER 7, 2014

Thus, brands have been forced to place a premium on keeping pace with this demand, and many have risen to the challenge and garnered impressive results. One of the classic examples comes from my favorite cookie brand, Oreo, which took to social with this tweet spoofing the notorious 2013 Super Bowl blackout. RTM is no different.

Marketing 138

Marketing Conference Trends Viral 138

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Notified said it can now monitor brand mentions on TikTok. She previously served as the company’s chief strategy officer. That was the second coolest project I’ve ever worked on in my career.

SEO 132

SEO Content Marketing Marketing Software 132

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Anything is possible now.

Financial 98

Financial Conference Agency Resources 98

Doctor Spin

DECEMBER 22, 2023

(Image: Alice Cooper’s Facebook Page ) Gordon was instrumental in developing Cooper’s shock-rock persona, using outrageous stunts and controversial events to generate publicity and build Cooper’s brand. Shep Gordon recognised this incident’s potential to enhance Cooper’s brand as a shock rock artist. 2023, December 18). In Wikipedia.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. At the same time, we are always on the lookout for any proven tools and strategies to help traditional trucking fleets keep costs down and their trucks moving.

Meeting 90

Meeting Transportation Media Journalism 90

Cision

JULY 20, 2015

In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Marketing strategy consultant and professional speaker Dorie Clark shared key tips for establishing oneself as a thought leader at her recent webinar. Getting the message out is a lot different from being heard.

Nonprofit 120

Nonprofit Viral YouTube Leadership 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Polaris

JANUARY 17, 2015

In fact, Chipotle is no stranger to interesting branded content. In 2013 they launched “ The Scarecrow ” to critical acclaim. Content marketing lessons for smaller brands. Yet there are lessons for smaller brands from “The Scarecrow” and the “Cultivating Thought” initiatives. The Scarecrow. Put your customer first.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Waxing UnLyrical

JANUARY 22, 2014

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. In July of 2013, photos still reigned supreme, with Buffer saying photos made up 93% of the most engaging posts on Facebook. Leave it to me to doubt humanity.

Instagram 84

Instagram Video Social Media YouTube 84

5W PR

AUGUST 27, 2018

Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. By 2013, more passengers were flying Delta than any other airline.

Company 87

Company Airlines Print Government 87

PRSay

APRIL 22, 2016

As consumers, we spend little time thinking about the people behind our favorite brands. Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? But, given our heavy manufacturing mindset, we were leery to call our efforts “branding.”.

Agriculture 90

Agriculture Employee Corporate Training 90

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Boff was then the Executive Director of Global Brand Marketing for GE; today she’s the CMO.

Content Marketing 60

Content Marketing Marketing Television Film 60

PRSay

MAY 6, 2016

Ken Hunter is President and Chief Strategist of The PowerStation | Communications, a strategy-centered communication consultancy guiding organizations to growth by developing big idea PR programs that power it, and resolving problems that impede it. He develops communication strategies that grow relationships. Crisis communications.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. .

Data 70

Data Retail How To Sports 70

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Sarah Evans. Steveology.

Twitter 77

Twitter Radio Social Media Print 77