PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. News breaks in a split second today and spreads instantaneously via social.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. But there’s no denying that hard data carries significant weight with reporters and media outlets. Best days to pitch. The numbers don’t lie.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Melissa Agnes

OCTOBER 16, 2014

I have done a ton of media work as I am the Public Information Officer as well for our agency. 1 (Printed in Wikipedia, “Lorne M. and Rebecca Parker; Marjorie Suckow (May 2012). Retrieved 11 August 2012. Is emergency management a field or a profession? Share your views in the comments section below. References.

Education 270

Education Government Policies Wikipedia 270

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. 2012 Update. Backpack communications was the most reliable and quick route to homes.

Communications 81

Communications Community Crisis Film 81

Mark My Words

JUNE 29, 2015

After further ‘revelations’ about missed drugs tests, Farah spent the past few weeks lying low and lagged behind the speculative race to “the truth” In the post-Lance Armstrong world the only truth that papers want to print is that behind every sporting achievement is a cocktail of steroids and stimulants.

Wikipedia 60

Wikipedia Sports Crisis Management Print 60

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. But there’s no denying that hard data carries significant weight with reporters and media outlets. Best days to pitch. The numbers don’t lie.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

David PR Group

OCTOBER 17, 2014

New York Times reporter David Carr, who covers the media business (and does it very well, by the way) wrote an interesting piece last week that got me thinking. In 2012, Carr wrote, presciently, that actual news is likely the next “killer app.” The Post is turning out more scoops and generating traction. Part of it?

Journalism 84

Journalism Print Newspapers Advertising 84

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Traditional media platforms source and amplify stories from social media.

Report 81

Report YouTube Privacy Web 81

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent).

Advertising 120

Advertising Advertising Facebook B2C 120

Waxing UnLyrical

SEPTEMBER 13, 2012

It’s a far more visual experience to check out a person’s influence print. 21, 2012 is available (just follow that link!). In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients.

Measurement 73

Measurement Print Analysis Journalism 73

Waxing UnLyrical

DECEMBER 11, 2013

The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Polaris

DECEMBER 14, 2014

This eye-opening book examines the underbelly of the media world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. You’ll never look at media in the same way. Most useful offline resource: Social Media Explained, by Mark Schaefer.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. Indeed, I’d say that’s true about owned media and earned media too. Budget Trends by Kantar Media. The CMO Survey.

Marketing 65

Marketing Survey Study B2B 65

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Producing a letter took time to write, print or copy and mail. 2012 Update. As time goes on, the memories fade. Eventually, subscriptions were open to the public.

Communications 40

Communications Community Crisis Film 40

Melissa Agnes

OCTOBER 16, 2014

I have done a ton of media work as I am the Public Information Officer as well for our agency. 1 (Printed in Wikipedia, “Lorne M. and Rebecca Parker; Marjorie Suckow (May 2012). Retrieved 11 August 2012. Is emergency management a field or a profession? Share your views in the comments section below. References.

Education 100

Education Government Crisis Management Crisis 100

wiredPRworks

SEPTEMBER 11, 2016

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. 2012 Update. Backpack communications was the most reliable and quick route to homes.

Community 40

Community Writing Education Film 40

Norton's Notes

DECEMBER 21, 2014

DeFranco’s website brags of its success in print and online publications including Men’s Health. Her impressive media collection features many of her workouts in Fit Womens Weekly. Bloggers Social Media Sports bloggers Blogging Tips' elliotthulse.com. ladyinweighting.co.uk.

Blogging 44

Blogging Training Exercises Sports 44

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket.

Technology 12

Technology Software Company Marketing 12

Bianchi Biz Blog

MAY 17, 2021

I read the fine print in what was given out at the Cummins event that introduced the X15 and then broke the story on the Atkinson Cycle that makes the Efficiency Series of this engine more efficient than earlier versions. My life as a freelancer began in 2012. Meet the Media: Nathan Bomey, Business Reporter at USA TODAY.

Meeting 65

Meeting Automotive Engineering Media 65

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. Hot off the printed press. 7: The Compound Effect , by Darren Hardy (2012) £9.99. Cialdini PH.D. 1995) £7.69.

Writing 84

Writing Google Meeting Airlines 84

Norton's Notes

JUNE 12, 2015

Each month, a community of more than 100k followers rely on Crosby and PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads. 1. Then I promoted a few of PR Couture articles across social media. I did not make it. 11.

Interviews 28

Interviews Fashion SEO Social Media 28

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. For starters, traditional TV viewership continues to drop as our media habits evolve. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” The same holds true for healthcare content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

JUNE 11, 2020

For starters, traditional TV viewership continues to drop as our media habits evolve. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” For example, when there was a ventilator shortage, the GE healthcare team sprang into action, using 3D printing technology to increase production in Wisconsin.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Frederik Vincx

DECEMBER 11, 2015

They are adding owned media, paid media, and shared media to their traditional earned media offering. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. It goes beyond earned media by including paid media, earned media, and owned media.

How To 60

How To Software System Employee 60

Waxing UnLyrical

APRIL 2, 2016

You know… the “old” days, back when we didn’t have social media. If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. Today, social media doesn’t raise eyebrows the way it used to. to get the good old word out. Else why bother?

Strategy 40

Strategy Case Study Community Creativity 40

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60

Flatiron Communications

NOVEMBER 6, 2014

Wednesday morning quarterbacking has grown into a popular sport among PR, media and political pundits in the aftermath of a national election. The orchestrated effort by GOP leadership and operatives, and the media that serve them, to fabricate phony scandals and lay them at the feet of this Administration.

Policies 34

Policies Pinterest Leadership Sports 34

Flatiron Communications

NOVEMBER 6, 2014

Wednesday morning quarterbacking has grown into a popular sport among PR, media and political pundits in the aftermath of a national election. The orchestrated effort by GOP leadership and operatives, and the media that serve them, to fabricate phony scandals and lay them at the feet of this Administration.

Policies 28

Policies Pinterest Leadership Sports 28

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. One of the exciting things about tracking social media is the ability to see – literally, in the form of charts and graphs – how topics and themes evolve. Scope of Influence.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120