Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. 2012 Update. Eventually, subscriptions were open to the public. Now let’s go home.”

Communications 105

Communications Community Crisis Film 105

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. 2012 Update. Eventually, subscriptions were open to the public. Now let’s go home.”

Communications 81

Communications Community Crisis Film 81

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. These companies gather information from loyalty programs and credit cards and then match it to social media user IDs. Organic reach has declined from 16 percent in 2012 to 2 percent.

Advertising 120

Advertising Advertising Facebook B2C 120

Polaris

DECEMBER 14, 2014

This eye-opening book examines the underbelly of the media world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. You’ll never look at media in the same way. Most useful offline resource: Social Media Explained, by Mark Schaefer.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. Indeed, I’d say that’s true about owned media and earned media too. Budget Trends by Kantar Media. The CMO Survey.

Marketing 66

Marketing Survey Study B2B 66

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Producing a letter took time to write, print or copy and mail. 2012 Update. As time goes on, the memories fade. Eventually, subscriptions were open to the public.

Communications 40

Communications Community Crisis Film 40