2012 Advertising Media Print 
Cision
APRIL 5, 2016
According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.
Presspage
APRIL 12, 2018
How has the media landscape changed? In this digital age, many, many brands are still using press releases to connect their stories to media outlets. Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever. What are some trends you’re seeing evolve over time?
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. Any marketer knows it’s impossible to manage social media and complex targeted outreach without marketing automation software and other tools. PR will embrace paid media.
Stephen Waddington
JUNE 23, 2019
The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Traditional media platforms source and amplify stories from social media.
David PR Group
OCTOBER 17, 2014
Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Advertising was a byproduct of journalism, which has, at times, over-shadowed it—but I promise you, journalism will endure. Do we charge for it? Part of it?
Waxing UnLyrical
DECEMBER 11, 2013
The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.
Sword and the Script
OCTOBER 22, 2019
As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. Indeed, I’d say that’s true about owned media and earned media too. Budget Trends by Kantar Media. The CMO Survey.
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