Deirdre Breakenridge

NOVEMBER 16, 2021

Interviewing with the media has changed over the years. However, today the media is different. ” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. As they say, “Anything goes!”

Ethics 195

Ethics Interviews Media Print 195

Agility PR Solutions

NOVEMBER 6, 2019

They sure do in the Great White North, according to a new study from News Media Canada, which found that printed newspaper ads engage Canadians more than any other medium, print or digital. The post Print newspapers still drive best ad engagement in Canada appeared first on Agility PR Solutions.

Print 60

Print Newspapers Policies Local 60

Cision

SEPTEMBER 21, 2021

print edition has returned; Hayley Richardson has started as Assistant Head of Features at The Sun; Chris Newlands appointed Head of News and Investigations at Money Saving Expert.

Print 313

Print Media Blogging 313

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

Public Relations Sydney

SEPTEMBER 1, 2014

When you’re asked to be interviewed in the media , it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Here are our top media interview tips for you to consider before your next media interview. Media interview tips.

Print 106

Print Radio Interviews Television 106

Agility PR Solutions

FEBRUARY 18, 2022

In today’s changing media landscape, it has become harder to secure an editorial opportunity. Many media outlets have moved to a ‘pay to play’ business model where brands will have to pay a cost to secure a sponsored segment in morning shows on TV and radio or an advertorial opportunity in a print and web […].

Brand 176

Brand Branding Radio Print 176

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink!

Newspapers 59

Newspapers Print Media Social Media 59

Cision

MARCH 30, 2021

Anushka Asthana to join ITV News as Deputy Political Editor; Christopher Williams, now Business Editor across all print and digital editions of The Telegraph; Rhotic Media announces team updates.

Media 120

Media Print Blogging 120

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . But don’t mistake a media interview for a social discussion.

Interviews 268

Interviews Media Construction Report 268

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Media Database A robust media database powers another communications and PR cornerstone – media relations.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

NOVEMBER 17, 2021

Onclusive offers comprehensive earned and social media sentiment monitoring that uses artificial intelligence to deliver a detailed look into the tone of media coverage. Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media. Social listening.

Analysis 195

Analysis Media Reputation Trends 195

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types of media: paid, earned and owned. While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct.

Media 103

Media Print Advertising Advertising 103

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Remote PR Jobs

SEPTEMBER 25, 2023

If you’re pitching to print publications or big, national media, you’ll probably need a long lead. Especially if your job revolves around working in the media. There’s nothing wrong with finding new contacts to ramp up your holiday campaign, but ideally, you should already have your media contacts in place.

Pitching 130

Pitching Media Print Publicity 130

Ronn Torossian

JUNE 18, 2018

As social media , especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence. Craigslist Founder, Craig Newmark, has long maintained his site is not responsible for the less prominent position of print media.

Print 150

Print Media Web Facebook 150

Prohibition

AUGUST 16, 2023

The world of publishing is not just about paper and ink anymore, the print publishing sector has faced a massive decline in recent years. Starting off as a small readership print-only magazine, Portfolio North has increased its readership to 35k, got an influential social following, launched its own digital edition, and soon its own app.

Print 62

Print Publicity Media LinkedIn 62

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric! Good media training builds confidence.

Media Training 282

Media Training Training Media Interviews 282

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. Editorial teams run hot and lean.

Pitching 124

Pitching Media Print Social Media 124

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. largely centers around advertising.

Media 102

Media Advertising Advertising Print 102

5W PR

SEPTEMBER 28, 2023

Media planning and buying are crucial processes for businesses to optimize their marketing efforts , reach their target audience, and achieve communication goals. What is media planning? Media planning is a systematic process. This process includes analyzing different media options and understanding the target demographic.

Media 78

Media Advertising Advertising Analysis 78

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make? Starting on Nov.

Media Relations 192

Media Relations Media Pitching Case Study 192

Agility PR Solutions

NOVEMBER 30, 2020

That said, snagging the cover of the latest magazine (if it’s still in print), or a high-profile piece on Yahoo’s homepage (for a few hours) is still an incredible success in the pitch-and-place world. The emergence of earned media-led marketing appeared first on Agility PR Solutions. It’s just that we don’t live in […].

Print 157

Print Marketing Media Pitching 157

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Ronn Torossian

JUNE 8, 2022

Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands. It has moved on from being mainly media relations to include a broader set of disciplines. Media coverage is still important but there is also the need for white […]. The realm of PR is changing.

Brand 195

Brand Branding Print Media Relations 195

Landis PR

JULY 12, 2021

Steve convinced hardened sports media personalities and sports stars to open up about how one man affected their outlook on life, not just the business they all participated in. The sportswriter’s job: Is it harder in today’s digital age than it was when print was our key news source? – Sports Broadcast Journal.

Meeting 128

Meeting Sports Media Print 128

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

Strategy 95

Strategy Publicity Media Video 95

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! The New York Times has about 833,000 print subscribers, which is impressive on its own merits.

Print 78

Print Newspapers Media Skype 78

PR for Anyone

FEBRUARY 21, 2020

This week, I want to talk about when the best time to host an event is to get the media to come to your event. This is really local – local television and print media. Welcome to this week’s Get Famous Friday PR Tip. But you want to host a morning event. That […].

Television 130

Television Print Local How To 130

HMA Public Relations

FEBRUARY 5, 2024

This feature comes to us from Lee Shappell, the current editor of the Tempe Tribune, the city’s original newspaper that made its return to print and online over the weekend. Meet Lee and learn more about his experiences in the media and return to the Tempe Tribune in this post.

Newspapers 116

Newspapers Print Meeting Media 116

Bianchi Biz Blog

OCTOBER 23, 2023

I am the editor of AftermarketNews at Babcox Media in Akron, Ohio. I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. I transitioned to a reporter there after a year.

Meeting 94

Meeting Automotive Media Journalism 94

PR for Anyone

JULY 23, 2020

If you plan on doing regular, consistent media interviews - whether it’s television, radio, podcasts, or print - it’s a good idea to put together a list of potential questions that cover the basics of your business that any interviewer can use. There is no cost to join and it will help you learn exactly how to land media interviews.

Interviews 130

Interviews Media Television Radio 130

Sword and the Script

MAY 19, 2020

Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field. In 2019, that number jumped 17 points to 68%.

Media Relations 199

Media Relations Twitter Media Survey 199

Agility PR Solutions

JANUARY 12, 2020

Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage. The post 2020 media training—10 tips for developing effective spokespersons appeared first on Agility PR Solutions.

Media Training 120

Media Training Training Print Media 120

PR for Anyone

JANUARY 20, 2022

Media is editorial content unless you are paying for advertising. This week, I want to give you some tips on how to give a great media interview. So there are a couple things to think about before you do your media interview and the first one seems super obvious, but make sure you know exactly what they’re interviewing you on.

Interviews 130

Interviews How To Media Television 130

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. The post Meet the Media – Dan Rosenheim appeared first on Landis PR. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

PR for Anyone

APRIL 9, 2020

The media wants to cover stories that are relevant to the current climate. That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. The good news is that the media is now looking for other stories related to this. Right now what is relevant is COVID-19.

Media 130

Media Television Exercises Newspapers 130