Waxing UnLyrical

DECEMBER 13, 2011

The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr? In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. New trends? Any goals?”.

Community 67

Community Measurement Analytics Trends 67

The Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Social Media 140

Social Media Strategy Pinterest Media 140

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. An architect journalist feels as if they cannot do their job without social media, and typically produces a lot of digital content. About 12 percent of journalists fall into this category.

Social Media 247

Social Media How To Media Journalism 247

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Cliff joined Crenshaw as an intern back in 2012 and today is a critical member of the team. Erica has spearheaded successful programs for MediaRadar and Fractal Analytics while maintaining great relationships with clients and media. Since the beginning of 2020 we have recognized several stellar players with well-deserved promotions.

Leadership 227

Leadership B2B Analytics Internal 227

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. Publishing Content.

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Social Media Media Journalism Study 226

PR for Anyone

SEPTEMBER 24, 2020

Here is one of my top tips for landing national media… pitch the national daytime talkshows. As many of you know, I was on the Steve Harvey Show back in 2012. This is a tremendous opportunity to land national media coverage and I can speak first-hand what that appearance did for and continues to do for CastMedic Designs.

Media 100

Media YouTube Pitching Google 100

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Or, to view other videos in the series click below: Jay Baer Asks: Are Social Media and Journalism Linked?

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Video Journalism Social Media Study 205

Doctor Spin

APRIL 2, 2023

Unboxing Is So 2012. This post was originally published on The Media Spin No. Elon Musk: Twitter boss announces blue tick shake-up Branded accounts will have no choice but to sign up for Twitter Blue if this becomes a reality. The question is if they will even bother to do so. The Benner cycle. Incredibly accurate Was 2019 peak panic?

Viral 52

Viral Media Engineering Video 52

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations.

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Study Media Relations Media Measurement 138

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. Covering Hurricane Sandy in 2012 was an adventure that included a lot of adrenaline and little sleep in the “early days” of using social media for good. I’m the executive editor of FleetOwner magazine and FleetOwner.com.

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Meeting Transportation Media Sports 94

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. B2C social channels use a ton of video, images and other media channels.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. B2C social channels use a ton of video, images and other media channels.

B2B 150

B2B Social Media Consumer B2C 150

Cision

MAY 30, 2017

It’s been four years since the SEC’s social media guidance was added to RegFD and a good a time as any to refresh the details of RegFD. The staff’s action was in response to a July 2012 post on Mr. Hastings’ Facebook page, stating that in June 2012 monthly viewing of Netflix had exceeded a billion hours for the first time ever.

Social Media 120

Social Media Media Facebook Analysis 120

Cision

AUGUST 13, 2015

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. While many were hesitant to accept these new communication channels when they debuted, journalists are now starting to embrace social media. The more often you use social media, the more you know.

Social Media 120

Social Media Journalism Media Study 120

Cision

JULY 27, 2015

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. Here are five of the report’s findings on social media’s role in journalism: 1. Less Journalists Skeptical of Social Media.

Social Media 120

Social Media Privacy Journalism Media 120

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. You can follow Cristina on social media here: Twitter. Describe the craziest or most fun story you have written.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. You might also be interested in: Meet the Media: Josh Fisher, Executive Editor of FleetOwner.

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Meeting Automotive Media Transportation 81

Bianchi Biz Blog

NOVEMBER 16, 2020

I completed six internships at various outlets in Michigan and Ohio before getting hired at Automotive News in 2012, my first full-time gig. The post Meet the Media: Vince Bond, Reporter at Automotive News appeared first on Bianchi PR. I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there.

Automotive 92

Automotive Meeting Report Media 92

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment. That’s a radical shift over a decade.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Presspage

APRIL 12, 2018

How has the media landscape changed? In this digital age, many, many brands are still using press releases to connect their stories to media outlets. Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever. What are some trends you’re seeing evolve over time?

Company 111

Company Media Journalism Report 111

Communications Conversations

FEBRUARY 8, 2018

Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The hot new social networking app destined to dethrone Facebook in 2012. Because, lately, I’ve been thinking a lot about the NEGATIVE effects of social media marketing.

Social Media 60

Social Media Trends LinkedIn Media 60

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations.

Storytelling 78

Storytelling Internal International Social Media 78

Deirdre Breakenridge

SEPTEMBER 30, 2014

How are you using social media to promote your Skimm’bassadors program? Social media is how we keep a pulse on feedback from our readers and interact with them regularly. They became roommates and in July 2012 left their jobs and sent out the first Daily Skimm from their couch! Interview PR 2.0

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Interviews Social Media Technology Resources 329

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. Here are six social media weapons to add to your arsenal: Know your network. Use Photos. Post, and Post Often.

Social Media 60

Social Media Brand Branding Media 60

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012.

Consumer 95

Consumer Social Media Education Advertising 95

Communications Conversations

SEPTEMBER 7, 2018

It’s a concept almost as old as social media itself. Let’s take a look back at social media history for a moment. First, in the 2009-2012 period (roughly), you may recall mom and lifestyle bloggers forming these ‘blogger networks.’ Essentially, are they behaving ethically on social media platforms?

Instagram 68

Instagram Social Media Trends Media 68

Communications Conversations

JANUARY 2, 2020

That post represented the start of my social media journey. That was my social media “ground zero” moment. I was a social media addict. Then, in 2012, I started posting pics on Instagram. I had heard of him earlier as he essentially started social media at Thomson Reuters (at least here in MSP).

Social Media 78

Social Media Media LinkedIn Instagram 78

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst will soon include a media and influencer contact database. Users can now view and analyze global television and radio coverage.,

Software 207

Software Analysis Comparison Trends 207

Cision

MARCH 29, 2016

In a 2012 study of medical research press releases, 25 percent were determined to be embellished. Leanne Tritton (2012) of IMG recommends “brutal honesty” when it comes to press releases. Marie Overfor (2012) adds that perception of quality extends to tone and style. In 2016, communication has many more moving parts.

Retail 120

Retail Pitching Print Writing 120

Stephen Waddington

JUNE 30, 2021

It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. Apple’s Siri launched in 2011, Google’s Voice Search in 2012, and Amazon’s Alexa in 2013. Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index.

Hotels 138

Hotels Travel Privacy Engineering 138

Stephen Waddington

DECEMBER 10, 2018

It heard evidence for more than eight months exploring the media's relationship with the public, politicians and the police. The Inquiry published the Leveson Report in November 2012 which made recommendations for a new, independent, body to replace the Press Complaints Commission.

Education 60

Education Ethics Journalism Media 60

PR in High Definition

SEPTEMBER 29, 2015

Snapchat is no stranger since it launched on the social media scene in 2012, immediately gaining followers and support at an exponential rate. The post Social media app Snapchat reveals its hidden tricks appeared first on Firefly Communications.

Social Media 48

Social Media Media Report Communications 48

Cision

JUNE 7, 2017

With that I mean guest blogging on high-ranking sites, engaging with influencers and being covered in the media. In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” This one media appearance exploded my business and put CastMedic Designs on the map!

Google 319

Google Reputation How To Television 319

PRSay

MARCH 22, 2023

If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 150

How To Employee Leadership Nonprofit 150

PRSay

DECEMBER 5, 2019

Starting in 2012, they’d make announcements about big investments from venture funds that valued them around $500 million, and then things would go back to normal. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

Software 125

Software Survey Pitching Local 125

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Prepare in advance.

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Social Media Conference Media Corporate 97