PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. What about press releases, what are some new strategies and tips PR professionals can keep in mind?

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

AUGUST 18, 2020

LinkedIn acquired SlideShare in 2012. >>> Looking for a consulting partner with the content and PR chops to build a sound strategy and execute? Communicators have an obligation to also tell the truth internally and manage expectations. Four years later, LinkedIn was in turn, acquired by Microsoft. Profit-driven.

Ethics 102

Ethics Communications Survey Public Affairs 102

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. She’s now the associate director of digital strategy and innovation. Tell us a little about your role as associate director-digital strategy and innovation with the American Academy of Neurology. Two, she’s been with the Academy of Neurology for five years.

Case Study 113

Case Study Study Analytics Meeting 113

Beyond PR

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 2) More mindfulness, less strategy. 5) Be truthful. Be engaging. Be proactive.

Communications 61

Communications Hotels Technology Tools 61

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Internally to the credit union being acquired: The board, executives, branch managers and staff. Refining Your Communications Strategy.

Reputation 60

Reputation Communications Financial Internal 60

PR 20/20

SEPTEMBER 17, 2019

This is a good fit if you’re looking to master content technology and strategy in 2020. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more.

Conference 97

Conference Marketing Case Study Content Marketing 97

ReimaginePR

JUNE 18, 2015

Craft your strategy around “what’s in it for me” instead of “do the right thing”. I can watch countless real world atrocities on dozens of international news outlets, then switch to Netflix to take in the graphic, fictional exploits of Spartacus, Dexter, or Hannibal. I could do this all day. Why so serious? Play politics.

Airlines 120

Airlines Viral Government Local 120

PRSay

SEPTEMBER 14, 2016

a strategy and operations associate at Thuzio , and president of Front Office Sports , a website devoted to sharing sports stories from business executives with students and young professionals in the industry. is a strategy and operations associate at Thuzio and president of Front Office Sports. Russ Wilde, Jr., Russ Wilde, Jr.

Sports 60

Sports Creativity Industry YouTube 60

Karen Freberg

DECEMBER 30, 2019

I knew influencers and research into social media strategy was going to be a big thing, but the first article that I wrote on social media influencers 1) got rejected from a conference in Florida based on the feedback “why are influencers important to research in PR? I did not have any international trips where I just went on vacation.

Social Media 56

Social Media Conference Travel Internal 56

Waxing UnLyrical

MAY 9, 2016

Why: “While Fisher’s team was somewhat hesitant initially to add an Inbound strategy and tactics to their marketing, today they’re some of the most enthusiastic supporters and promoters of the approach,” as you can read in this Weidert Group case study. C3 (Content) Weidert Group Case Study: Fisher Tank Company.

Case Study 40

Case Study Study Training Small Business 40

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. I’ve thought a lot about this lately.

Social Media 60

Social Media Media B2B Content Marketing 60

Communications Conversations

MAY 5, 2016

It’s about finding that balance – staying current, knowing where the industry is heading but also recognizing from a day-to-day level what works (and of course, doesn’t really work) and educating your internal stakeholders (clients, like I indicated previously). You’ve been blogging at shishkabobgirldad since 2012.

LinkedIn 60

LinkedIn Education Agency Blogging 60

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. But I also have invested in some tools that will greatly assist me for the future during this month, including internal processes and pretty doggone good products. It’s a time to decide whether we want to pursue goals or themes. 24 – Jan. 3 was less active due to the holidays.

Writing 88

Writing Google Pitching Small Business 88

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Rely on agency partners that continually adapt strategies based on performance, obsess over data, and are driven to exceed ROI expectations.

Agency 40

Agency Marketing Financial System 40

PR Conversations

OCTOBER 2, 2015

I know how difficult it can be to get information, particularly when you work for a national office of an international operation. Published 2012. But I can only imagine what it is like to be working right now in the VW press office or public relations department. Homer: Oh, come on Lisa.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

PR Job Coach

NOVEMBER 26, 2020

Our November 20 Friday Forum featured Patty Temple Rocks and Scott Monty to discuss and dissect strategies to rise above ageism in the workplace and thrive. He served as a strategic adviser across a variety of business functions, leading the company's global social media strategy. For many of us it is the pause that perplexes.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Another personal example: These days our firm communicates with leading bloggers almost as often as professional journalists.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Another personal example: These days our firm communicates with leading bloggers almost as often as professional journalists.

Journalism 40

Journalism Reputation Ethics Corporate 40

Solo PR Pro

OCTOBER 6, 2015

The new business strategies most-used by top income earners are direct referrals, networking and inbound inquiries. Other polls put the number even lower, with a 2012 Right Management survey finding only 35% of workers in the U.S. and offered Local, Regional, National and International response choices.

Survey 40

Survey Report Local Data 40

Waxing UnLyrical

APRIL 18, 2013

Do you remember how I told you, when I was at the 2012 PRSA International Conference, what really made it special was the “off-conference” time I got to spend with people ? . ” ‘I’ve been in the hallways,” he said. That’s where the conversations and relationships are taking place.’

Conference 81

Conference Social Media Hotels Meeting 81

Communications Conversations

JULY 23, 2019

By regularly communicating with marketing teams at 100 Renewal by Andersen locations across the country, she’s constantly working to identify and develop great story ideas to feed our earned media, public relations, influencer and content marketing strategies. ” – Adam May. . ” – Bridget Nelson Monroe.

Transportation 122

Transportation Social Media Corporate Agency 122

Contently - Strategy

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 111

Leadership Brand Branding How To 111

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. Teams need to work together on a real-world strategy to manage a company’s story should they decide to move forward with a Kickstarter or Indiegogo campaign.

B2C 192

B2C Community Banking Advertising 192

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We

Communications 60

Communications Analysis Web Handbook 60

Waxing UnLyrical

DECEMBER 14, 2019

As long as we’re not arrogant about what we’ve achieved to date, it’s a great way to think about how to achieve what we want in the years to come… similar to the utility of baseline-setting in Social PR strategy. The visual and metaphor of grounded electricity is also important for me to internalize.

Exercises 95

Exercises Analytics Energy Financial 95

Cision

AUGUST 27, 2015

More than 60 percent of podcast episodes were downloaded on mobile devices, a 20 percentage point jump from 2012. Why should your brand consider adding podcasts to your content marketing strategy? Interview style podcasts allow you to rotate guests on your show, including internal thought leaders or well-respected industry analysts.

Skype 120

Skype Interviews Software Mobile 120

Sword and the Script

APRIL 13, 2019

We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 60% plan to run regular internal training and development programs.

Study 116

Study Survey Infographics B2B 116

Communications Conversations

AUGUST 31, 2018

KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. Those disciplines are becoming more and more intertwined, and I enjoy building integrated strategies that bring them all together. ” The amount of internal planning, which I’m thankful for.

Media 112

Media Journalism Report Video 112

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR. strategic directions. key audiences; and.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR. strategic directions. key audiences; and.

Conference 40

Conference Measurement Communications Employee 40

PR 20/20

JULY 31, 2018

I quickly realized the opportunity to bring in new leads, prospective partners and suppliers through a good inbound strategy. So, I partnered with PR 20/20 in 2012 to create a ground-up program with a new website and new marketing strategy with HubSpot. Q: What did initial goals and strategy look like?

Marketing 42

Marketing Leadership Engineering Education 42

Mark My Words

AUGUST 2, 2021

He’d had flops with The Tourist (2010), Dark Shadows (2012) and The Lone Ranger (2013). It was a move international media law specialist Mark Stephens, of firm Howard Kennedy, describes as ‘self-immolation’. Some might suggest that Depp’s career had long been on the downturn. Within three years, Depp and Paradis had split.

Film 60

Film Reputation Writing Instagram 60

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Author Christina Milanowski promises to keep it updated. #2.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Beyond PR

NOVEMBER 16, 2016

It was initially released in 2012 , and targeted webspam. Are you using strong internal links that provide more information for your readers and help keep people on your site? Creating quality content is not only a strategy, it’s an art. Here is what marketers and optimizers need to know about this new real-time Penguin update.

Engineering 40

Engineering Google SEO Guidelines 40

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. Methodology.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Planning: Predicting consumer behaviors, defining strategies, prioritizing activities and determining how to allocate marketing resources. What Is Artificial Intelligence?

Marketing 53

Marketing Software eBook Technology 53

PR 20/20

DECEMBER 10, 2019

Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). According to Andrew Stanton (filmmaker of Toy Story and WALL-E) in his 2012 TED Talk , this is the greatest story commandment. Check any “Remove known bot traffic” boxes. sites.com). Make me care.

Report 52

Report How To Marketing Analytics 52