5W PR

NOVEMBER 21, 2016

The new hard (alcoholic) root beer took off, and by 2012 it was being sold in a chain of liquor stores in Chicago – Binny’s Beverage Depot with 31 locations. The business and its owners are members of the small community, and one of their big goals remains the same as when they first started, to help the community in whatever way they can.

Small Business 103

Small Business Publicity System Community 103

PRSay

AUGUST 13, 2020

Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. According to a 2012 article in Public Relations Review , activists were practicing public relations some 80 years before companies began to appropriate and refine the concept.

System 189

System Public Affairs Employee Nonprofit 189

Deirdre Breakenridge

SEPTEMBER 30, 2014

What sets theSkimm apart is first, our voice – meant to sound like your friend sitting next to you, telling you what you need to know for your day – and second, the community that has grown around theSkimm — who help us grow every day. What do you think is different about TheSkimm vs. other daily email newsletters? Interview PR 2.0

Interviews 329

Interviews Social Media Technology Resources 329

PRSay

DECEMBER 5, 2019

Qualtrics was just another growing company in the community. Starting in 2012, they’d make announcements about big investments from venture funds that valued them around $500 million, and then things would go back to normal. SurveyMonkey went public a while before, and its market value was a “paltry” billion or so.

Software 141

Software Survey Pitching Local 141

Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. Guest post by Jim Delaney. The sheer volume of social intelligence on the Internet is exploding.

Big Data 92

Big Data Data Publicity Analytics 92

Landis PR

DECEMBER 12, 2022

Note: This is a reposted blog by our Public Relations Global Network Party, Mark Paterson – Currie. Something any public relations person or business can do today that will make a difference is to embrace sustainable development. since 2012 and accounts for 18% of all assets in the wealth industry. Photo courtesy of Pexels.

Financial 52

Financial Government Storytelling System 52

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 105

Communications Community Crisis Film 105

Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Money to promote the new community. A full-time community manager to keep it humming.

Brand 100

Brand Branding Community Wikipedia 100

Stephen Waddington

MAY 4, 2019

While that may be good for personal privacy, it’s a threat to public conversation. It erodes the ability to share stories, participate in public conversations, form communities and develop knowledge. Black Lives Matter is an international movement which began within the African American community. It’s a point well made.

Privacy 72

Privacy Web Facebook Film 72

Sword and the Script

MAY 11, 2019

The authority of the publication, prominence of the mention, messaging that comes through and the volume of people who actually read it (which is why impressions are so problematic) all have a conclusive impact. This highlights the “behind the scenes” role played here by online community activity.”. a) Results may vary.

Study 139

Study Media Relations Media Measurement 139

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 81

Communications Community Crisis Film 81

PRSay

JANUARY 6, 2021

James Grunig and Todd Hunt’s “excellence theory” has long told us that, in public relations, listening is as important as speaking. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Now, a cynical public demands more.

Communications 198

Communications Viral Fashion Public Affairs 198

Cision

SEPTEMBER 19, 2017

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. And you hear journalists complain about this lack of differentiation in how the PR community pitches them.

Social Media 247

Social Media How To Media Journalism 247

PRSay

MARCH 30, 2018

But their current struggle is emblematic of a public relations truth that transcends time: There is no channel or platform that will persist as a “silver bullet” long enough for you to make it your career. Then in 2012 they took the company public and revenue actually mattered. And Facebook actually showed them your posts!

Facebook 92

Facebook Newspapers Google Strategy 92

Doctor Spin

APRIL 17, 2023

2012, May 17). Offer pro bono services to a non-profit organisation in your community. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. 2012, May 17). Stuffed giraffe shows what customer service is all about.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prakkypedia

OCTOBER 24, 2018

The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. PR pros (and the general public) have increased access to journalists through social media. Journalists are responsible for building their own brands. There’s a common thread to that list, of course: social media.

Journalism 69

Journalism Reddit Newspapers Government 69

5W PR

FEBRUARY 20, 2019

Online communities have formed the core of the internet since the technology’s inception. If you plan to reach a millennial market in a photo-centric community, Instagram is your best bet. The post Social Media Weapons to Take Your Branding to the Next Level appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Social Media 60

Social Media Brand Branding Media 60

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community.

Meeting 59

Meeting Automotive Transportation Newspapers 59

PRSay

JUNE 5, 2023

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows.

Storytelling 60

Storytelling Tourism Travel Local 60

Bianchi Biz Blog

NOVEMBER 16, 2020

I completed six internships at various outlets in Michigan and Ohio before getting hired at Automotive News in 2012, my first full-time gig. I graduated from Michigan State in 2010 after transferring from Delta College, a community college in Saginaw. Before the pandemic, I’d say working out, but my routine has been upended.

Automotive 92

Automotive Meeting Report Media 92

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. It told the story of the public using social media to fight back against organisations. Any gap between a product or service and the public’s expectation will become a conversation on social media.

Storytelling 78

Storytelling Internal International Social Media 78

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

Waxing UnLyrical

OCTOBER 9, 2012

As public relations professionals, there are a lot of different kinds of things we have to do, and not all of them are fun. You can also find WHR 2012 on Facebook and on WHR 2012 on Flickr , so you can draw on those resources to share the campaign with your community and urge them to help out.

Facebook 100

Facebook Twitter Resources Google 100

Bianchi Biz Blog

MARCH 7, 2022

I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment. It was an internal struggle deciding because I felt my heart was in community stories. Pictured with a Freightliner Cascadia Sleeper).

Meeting 81

Meeting Automotive Media Transportation 81

PR Conversations

OCTOBER 2, 2015

A global crisis situation – such as that experienced by VW currently – brings out an ugly side of public relations. But I can only imagine what it is like to be working right now in the VW press office or public relations department. A hubristic sadism, or malignant narcissism.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

Mark My Words

JUNE 29, 2015

Having become ensnared in the doping speculation surrounding his coach Alberto Salazar, Farah has learned the only fact worth knowing for the hounded luminaries of our public life: forget the facts – the story is king. Since the halcyon days of 2012 Farah’s PR machine has been on the back foot.

Wikipedia 60

Wikipedia Sports Crisis Management Print 60

Barokas

JULY 30, 2018

Instagram’s massive, highly engaged user base along with new advertising, shopping and reporting capabilities (thanks, in part, to Facebook’s 2012 acquisition of Instagram) has made the platform increasingly popular with influencers and brands. The post Do it for the ‘gram appeared first on Barokas Public Relations.

Instagram 60

Instagram Community Advertising Advertising 60

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. Backpack communications was the most reliable and quick route to homes.

Communications 40

Communications Community Crisis Film 40

MaccaPR

JULY 2, 2014

Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Did you know Facebook uses content directly from Wikipedia to feed its community pages? The Wikipedia foundation believes employees, supporters and publicity agents (e.g. Tweet This.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Waxing UnLyrical

SEPTEMBER 25, 2012

Andrew Grill (@AndrewGrill) September 18, 2012. On how/why Kred is different from other social scoring tools: A3: In a tweet @ kred is different as it is real-time/has a dual-score/ is community focused/with complete transparency #measurePR. Andrew Grill (@AndrewGrill) September 18, 2012.

Analytics 81

Analytics Social Media Google Course 81

Cision

JULY 31, 2017

Brands of all sizes, including household names such as Nestle , are being forced to re-evaluate their products and the way those products are positioned in the public eye. Since its inception in 2012, The Skimm has grown to more than 3.5 They’re making the same old stuff and marketing it the way they always have. million subscribers.

Strategy 215

Strategy How To Social Media Consumer 215

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. Now people desire to give back and give back support to the community.”

Corporate 60

Corporate Interviews Community Newspapers 60

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! 11 for the last chat of 2012. She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place! Recap of #measurePR on Oct. Guest post by Jen Zingsheim.

Pinterest 79

Pinterest Measurement Analysis Community 79

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. How do you compare a brief mention in a top tier business publication to a product review in a blog?

Case Study 117

Case Study Software Data Web 117