Rock the Status Quo

APRIL 23, 2015

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Money to promote the new community. A full-time community manager to keep it humming.

Brand 100

Brand Branding Community Wikipedia 100

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Mindful Marketing

NOVEMBER 28, 2019

GivingTuesday’s website describes the initiative, which began in 2012, as “a global generosity movement” that “inspires hundreds of millions of people to give, collaborate, and celebrate generosity,” “unleashing the power of people and organizations to transform their communities and the world.”

Marketing 93

Marketing Nonprofit Case Study Small Business 93

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. A version of the complete essay will form the basis of the final chapter of Exploring PR.

Storytelling 78

Storytelling Internal International Social Media 78

Prakkypedia

OCTOBER 24, 2018

The report stated: “The committee was particularly struck by the number of journalist jobs that have been lost in the last few years, which some evidence suggested was approximately 3000–3200 positions between 2012 and late-2017. Most PR practitioners I know are avid consumers of the news; they read widely and they support the news media.

Journalism 69

Journalism Reddit Newspapers Government 69

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 97

Social Media Conference Media Corporate 97

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. The importance of elephant-whispering. Take L’Oréal, for example.

Communications 197

Communications Viral Fashion Public Affairs 197

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Waxing UnLyrical

JANUARY 23, 2012

Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week. You can see some of the great efforts and content shared by the community here. Foster connections within communities. Quality, not quantity.

Storytelling 68

Storytelling Community Video Interviews 68

Cision

SEPTEMBER 3, 2015

Key take-aways: What beliefs do your consumers/patients hold close? The anti-vaccine community has had to shift their loyalties over time. Once called a health menace in a Salon.com article for her influence on the anti-vaccine community, McCarthy insists she is not anti-vaccine, making her less of an asset than a liability.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. 11 for the last chat of 2012.

Pinterest 79

Pinterest Measurement Analysis Community 79

Solo PR Pro

AUGUST 31, 2021

After she moved to Atlanta and joined another integrated communications firm, the idea of starting her own firm with a focus in public relations cemented itself in the back of her mind. In 2012 when her day job restructured, Meredith was laid off. The Solo PR Pro group has just been a tremendous help,” she says.

Meeting 98

Meeting Real Estate Energy Agency 98

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. All jokes aside, Wikipedia does have a distinct influence on the business community. Did you know Facebook uses content directly from Wikipedia to feed its community pages?

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. On the other hand, consumer and lifestyle brands targeting millennials should all seriously consider Snapchat. Build your community.

Video 54

Video Mobile Pinterest Advertising 54

Waxing UnLyrical

FEBRUARY 26, 2013

While drawing a conclusion about blog content sharing based upon video sharing would be a stretch, it does substantiate that consumers of digital content need variety in order to stay engaged with a piece of content. In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S.

Viral 102

Viral Advertising Advertising Study 102

Beyond PR

MAY 4, 2017

Cision CMO Chris Lynch echoes a similar sentiment – consumers should dictate influencer and outreach strategies, so that we’re communicating the right message at the right time to the right audiences. Like #2, keeping the consumer at the forefront of your planning does more benefit to your brand than harm. 5) Be truthful.

Communications 61

Communications Hotels Technology Tools 61

Beyond PR

APRIL 28, 2017

Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved.

Comparison 45

Comparison Construction Study Retail 45

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. Duration: 2012-present. Go Red For Women. Client: American Heart Association. Barbie Gets Smart.

Engineering 22

Engineering Education Retail YouTube 22

PR in High Definition

JANUARY 17, 2017

If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money.

Technology 48

Technology Automotive Retail Banking 48

PRSay

AUGUST 12, 2016

What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. The opportunities that Twitter has as a news breaking and real-time communications platform are endless.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Mindful Marketing

SEPTEMBER 8, 2018

Some consumers vowed to boycott Nike products , while others took more immediate and drastic action by burning their Nike shoes and socks. billion it reportedly invested for similar exclusivity in 2012. We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities.”

Sports 50

Sports Ethics Public Affairs Analysis 50

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Fred is a spam algorithm that works around links.

Google 64

Google Digital PR Mobile SEO 64

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. 7: The Compound Effect , by Darren Hardy (2012) £9.99. There’s loads more. Jab Jab, right hook.

Writing 84

Writing Google Meeting Airlines 84

MaccaPR

JULY 10, 2014

Hilton even segment-marketed to the GLBT community, with Vacationitis events at gay pride festivals under the theme "Stay Hilton. Alas, there’s still a disconnect: the process of travel is not seen as a laugh-riot experience for consumers. So, will travelers bestow brand preferences on travel companies that make them chuckle?

Travel 89

Travel Airlines Hotels Marketing 89

Norton's Notes

JUNE 12, 2015

Each month, a community of more than 100k followers rely on Crosby and PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads.

Interviews 28

Interviews Fashion SEO Social Media 28

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. The Harvard Business Review focused its entire 2012 January-February issue on happiness. Your team needs to keep up with and swiftly respond to evolving consumer behavior.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

Rich started PRexamples.com in January 2012. “I share to be part of a community. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. He is one half of the team behind comms2point0 , a free online resource for creative communicators. .

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 52

Healthcare Content Marketing Industry Trends 52