Mindful Marketing

NOVEMBER 28, 2019

GivingTuesday’s website describes the initiative, which began in 2012, as “a global generosity movement” that “inspires hundreds of millions of people to give, collaborate, and celebrate generosity,” “unleashing the power of people and organizations to transform their communities and the world.”

Marketing 93

Marketing Nonprofit Case Study Small Business 93

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Internal International Social Media 78

Prakkypedia

OCTOBER 24, 2018

The report stated: “The committee was particularly struck by the number of journalist jobs that have been lost in the last few years, which some evidence suggested was approximately 3000–3200 positions between 2012 and late-2017. Journalists are responsible for building their own brands.

Journalism 69

Journalism Reddit Newspapers Government 69

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. The importance of elephant-whispering. Take L’Oréal, for example. Black Pride.

Communications 198

Communications Viral Fashion Public Affairs 198

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Waxing UnLyrical

JANUARY 23, 2012

I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha. Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week. Foster connections within communities.

Storytelling 68

Storytelling Community Video Interviews 68

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. All jokes aside, Wikipedia does have a distinct influence on the business community. Did you know Facebook uses content directly from Wikipedia to feed its community pages?

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. Like it or not, Snapchat is set to become one of the key social networks brands will need to invest in to connect with target audiences.

Video 54

Video Mobile Pinterest Advertising 54

Solo PR Pro

AUGUST 31, 2021

After she moved to Atlanta and joined another integrated communications firm, the idea of starting her own firm with a focus in public relations cemented itself in the back of her mind. In 2012 when her day job restructured, Meredith was laid off. The Solo PR Pro group has just been a tremendous help,” she says.

Meeting 98

Meeting Real Estate Energy Agency 98

Beyond PR

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 4) Brands shouldn’t leave experiences to chance – experiences should be designed. 5) Be truthful.

Communications 61

Communications Hotels Technology Tools 61

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. Annual sales for the brand in the first 10 years of the campaign almost doubled, from $2.5 Annual sales for the brand in the first 10 years of the campaign almost doubled, from $2.5

Engineering 22

Engineering Education Retail YouTube 22

Beyond PR

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Thus the genesis of our Shareholder Communications 365 Study. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. But I am a tad bias.

Comparison 45

Comparison Construction Study Retail 45

PR in High Definition

JANUARY 17, 2017

If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money.

Technology 48

Technology Automotive Retail Banking 48

PRSay

AUGUST 12, 2016

Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. Reporters today are now their own social brands and are competing to break news 140 characters at a time. The opportunities that Twitter has as a news breaking and real-time communications platform are endless.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Mindful Marketing

SEPTEMBER 8, 2018

The two-minute “Dream Crazy” ad is a well-produced spot that features footage of inspiring amateur athletes, as well as a couple of the brand’s superstar spokespeople. Some consumers vowed to boycott Nike products , while others took more immediate and drastic action by burning their Nike shoes and socks.

Sports 50

Sports Ethics Public Affairs Analysis 50

MaccaPR

JULY 10, 2014

Poorly shot, relatively unscripted, and with a production budget that must have been a few nickels shy of the cost of an in-flight roast beef sandwich, this charming video provided Southwest’s brand with 10 million YouTube views, leading to Cobbs’ warm appearance on " The Ellen Show.

Travel 89

Travel Airlines Hotels Marketing 89

Cision

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Thus the genesis of our Shareholder Communications 365 Study. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. But I am a tad bias.

Infographics 174

Infographics Comparison Construction Study 174

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. Be a reverse-positioned brand. Be a hostile brand. There’s loads more.

Writing 84

Writing Google Meeting Airlines 84

Norton's Notes

JUNE 12, 2015

PR Couture is described as a beloved resource among fashion and PR students publicists and fashion brands. Each month, a community of more than 100k followers rely on Crosby and PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads.

Interviews 28

Interviews Fashion SEO Social Media 28

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

ZudePR

MAY 31, 2015

Rich started PRexamples.com in January 2012. “I share to be part of a community. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. The Harvard Business Review focused its entire 2012 January-February issue on happiness.

How To 60

How To Software System Employee 60

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. Obviously you want your brand to be aligned with key influencers in your market. Assets can become liabilities over time.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120