Mindful Marketing

NOVEMBER 28, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. ” Those are admirable and far-reaching claims, but is it really possible to market giving? .” However, marketing concepts can be applied to virtually any endeavor.

Marketing 93

Marketing Nonprofit Case Study Small Business 93

Onclusive

DECEMBER 6, 2017

For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success. Spot brand & revenue indicators. Quantify the buzz.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Communications Conversations

NOVEMBER 9, 2018

The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. A few brands were leading the way (Target, at the time, was the example I liked to use), but most were still playing by 2012 rules (volume > quality) and posting 20-30 times a month on Facebook.

Facebook 74

Facebook Brand Branding Social Media 74

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience.

Consumer 87

Consumer Social Media Education Advertising 87

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 139

How To Employee Leadership Nonprofit 139

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. If you plan to reach a millennial market in a photo-centric community, Instagram is your best bet. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Stephen Waddington

JUNE 30, 2021

Apple’s Siri launched in 2011, Google’s Voice Search in 2012, and Amazon’s Alexa in 2013. Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. A third of UK consumers use voice assistants daily.

Hotels 138

Hotels Travel Privacy Engineering 138

Shift Communications

DECEMBER 19, 2014

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Marketing 117

Marketing Technology Analysis Engineering 117

Shift Communications

MARCH 12, 2019

Email marketing has been called the digital glue of the social world. So how does email marketing, email outreach, fit into the world of public relations? When people see your name, your product’s name, or your brand’s name in the media outlet of their choice, they tend to go searching for it.

Publicity 98

Publicity Marketing Strategy Facebook 98

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. It’s a chance to shape a market with insight and influence outcomes with utility. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? What’s the right channel to use? Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Shift Communications

FEBRUARY 26, 2020

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. AVENIR GLOBAL brands include AXON, Cherry, Hanover, Madano, NATIONAL, Padilla and SHIFT. About AVENIR GLOBAL.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

Cision

JULY 31, 2017

With Amazon’s purchase of Whole Foods , these and other brands will face increasing competition, making it imperative for them to own their conversations with consumers. As the industry evolves, companies and brands might find it more difficult to control their own destinies with consumers. Growing and Engaging Your Fan Base.

Strategy 215

Strategy How To Social Media Consumer 215

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities.

Software 207

Software Analysis Comparison Trends 207

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

PR 20/20

JULY 9, 2019

Personalized, actionable marketing recommendations in minutes. In 2012, we launched Marketing Score. This online assessment tool was designed to help organizations think critically about their marketing programs. By evaluating and scoring these elements, you can: Devise marketing strategies. The Bigger Vision.

Marketing 66

Marketing Resources Technology Tools 66

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

DECEMBER 8, 2022

Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Also spent time at Bolin Marketing in Minneapolis. What makes LeeAnn’s journey so interesting?

Marketing 60

Marketing Leadership Creativity Internal 60

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

Sword and the Script

FEBRUARY 11, 2020

In 2012, Google leaned on professional press release services to implement redirects that strip the value or find their own sites penalized. Typically, these are for branded searches: if someone searches for your company’s name soon after you put out your press release, they’ll find it. There is no value today in press release links.

SEO 122

SEO Guidelines Google B2B 122

Shift Communications

APRIL 29, 2019

There are many good reasons to work with a high-profile ambassador, given their track record of increasing brand awareness; defining a brand image; and, ultimately, driving product sales. Nike regularly takes calculated risks with its ambassadors, because the sheer strength of its brand puts the company in a class of its own.

Sports 121

Sports Retail Consumer Examples 121

The Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like. They know that to show every piece of branded content to every fan is the kiss of death. I certainly have. Use more video.

Facebook 226

Facebook Analytics Video Advertising 226

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market.

Study 139

Study Media Relations Media Measurement 139

Mark My Words

FEBRUARY 22, 2021

The Sun MORE celebrities than you can shake a lipstick at are cashing in on their famous faces by launching their own beauty brands. Brand expert Mark ­Borkowski warns celebs: “Fans are buying into the idea they could also look like you. FANTASTIC Four actress Jessica started selling eco-friendly nappies and baby wipes in 2012.

Brand 60

Brand Branding Report Industry 60

Communications Conversations

FEBRUARY 8, 2018

Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The hot new social networking app destined to dethrone Facebook in 2012. Because, lately, I’ve been thinking a lot about the NEGATIVE effects of social media marketing.

Social Media 60

Social Media Trends LinkedIn Media 60

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. Content marketing isn’t a new idea for PR. Now content is the hottest new marketing idea. Listen to the conversations of the people who are interested in your brand or your type of product or service.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Communications Conversations

NOVEMBER 4, 2016

60 Minutes jokes aside, influencer marketing has become big business. When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. Too big, according to many.

Writing 60

Writing Marketing YouTube Creativity 60

Doctor Spin

NOVEMBER 30, 2023

The theory of cognitive dissonance has been widely influential in psychology and fields like marketing, public relations, and decision-making studies. “Cognitive dissonance is a distressing mental state in which people feel they are acting or holding opinions that do not fit with their knowledge or beliefs.” Cognitive dissonance theory.

Handbook 52

Handbook Journalism Comparison eBook 52

PRSay

DECEMBER 5, 2019

Starting in 2012, they’d make announcements about big investments from venture funds that valued them around $500 million, and then things would go back to normal. SurveyMonkey went public a while before, and its market value was a “paltry” billion or so. I’m still trying to get my head around this. What explains the difference?

Software 141

Software Survey Pitching Local 141

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Referenced in this post: 2012.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. Therefore, they need special approaches to find the right message.

Social Media 119

Social Media Conference Media Corporate 119

Presspage

APRIL 12, 2018

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. It’s hard to believe.”

Company 111

Company Media Journalism Report 111

Mark My Words

JULY 13, 2018

HARRY Kane may be a marketing man’s dream, but he’ll never be more marketable than David Beckham, according to a top PR guru. It’s hype we’ve never seen, we saw Andy Murray win Wimbledon and the buzz of London Olympics 2012 but this would be beyond that. “The value is going to be pretty momentous.

Sports 60

Sports Marketing Banking Advertising 60

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind. The big reason for my skepticism?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Cision

SEPTEMBER 15, 2015

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video. Don’t Waste My Time.

Viral 120

Viral Video YouTube Examples 120