5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Brand Narrative

Ronn Torossian

Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. The post Brand Narrative appeared first on.

Brand 357
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Luxury Brand Marketing

Ronn Torossian

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence.

Brand 195

Brand Engagement Through Chat Marketing

Ronn Torossian

Besides being widely used for chat rooms, chat today is becoming recognized as the next powerful tool for marketers. Like the chat rooms, chat marketing encourages consumers to engage […]. The post Brand Engagement Through Chat Marketing appeared first on.

Brand 195

The new brand voice of Victoria’s Secret

Ronn Torossian

Rebranding is also an opportunity for brands to create customer personas which allow the creation of compelling brand messaging specifically targeted at the right customers. […]. The post The new brand voice of Victoria’s Secret appeared first on.

Brand 195

Adopting New Brand Identities

Ronn Torossian

Over the years, despite new methods and new theories, the fundamentals of marketing itself have not changed. Whether the message is conveyed via a medium as old as a poster or as modern as a tweet, marketing remains an appeal on behalf of a business for someone to buy its products or services.

Brand 195

10 tips for building a community around your brand

PR Daily

As marketers and comms pros look to engage a dedicated following, here are some essential ingredients that must be part of the mix. The most successful brands communicate their values through their actions and within the communities they cultivate on social media. Is your brand ready?

Create Brand Awareness With Niche Marketing

Ronn Torossian

Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market.

Brand 195

Brand Management Storytelling

Ronn Torossian

Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. The post Brand Management Storytelling appeared first on.

Creating Unified Brand Strategies

Ronn Torossian

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on. Business PR Firm PR Inspiration Insights MARKETING PR Agency Strategy

3 tips for developing your message around your brand purpose

PR Daily

From taking a stand on social issues to addressing environmental responsibility, a company’s purpose strategy is the backbone of what builds brand trust. There’s no substitute for solid data when building a messaging strategy—and communicating your brand purpose is no exception.

Brand 143

This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming. Instead of operating on a more reactive basis, brands should focus […]. The post This is How Brand Marketing Will Thrive in 2020 appeared first on.

Brand 221

How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. Color is not the only aspect of your brand. I reflect that in my brand.

How To 130

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].

Brand 195

Which media & entertainment brands lead in COVID brand intimacy?

Agility PR Solutions

Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). Marketing Public Relations branding

Brand 109

Is Brand Building Becoming Cool in Marketing Again?

Sword and the Script

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. It’s 100% bad news for digital marketing. More than a proactive partner: an extension of your marketing and PR team.

Brand 142

Unhealthy branding: Health & hygiene ranks among the worst sectors in brand intimacy

Agility PR Solutions

At a time when personal health is among the most important human quests, the health & hygiene industry ranks near the bottom of all sectors, according to the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. Public Relations branding

Study 85

Consumer goods holds its own in brand intimacy—which brands are leading?

Agility PR Solutions

The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. Public Relations branding

Marketing activism: 3 tips to build a purpose-driven brand

Agility PR Solutions

What do you think of when you hear the term marketing activism? However, marketing activism […]. The post Marketing activism: 3 tips to build a purpose-driven brand appeared first on Agility PR Solutions. Analysis Public Relations branding

Brand 128

4 ways marketing analytics can drive your brand’s sales

Agility PR Solutions

No area of business is exempt from requiring data to drive decisions, but marketing is the ultimate place where analytics can be used to their fullest potential. The post 4 ways marketing analytics can drive your brand’s sales appeared first on Agility PR Solutions.

How Cristiano Ronaldo’s brand partnerships influence customers

NewsWhip

In the past two decades he has partnered with dozens of brands, and his continual growth on social media means that his influence grows with it. In contrast, earlier this year we looked at the engagement to BTS’s brand partnerships and saw huge amounts of earned media from those announcements.

Brand 124

Marketing Virtual Events

Ronn Torossian

One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. The post Marketing Virtual Events appeared first on.

Rebranding for better alignment: How marketing, brand & PR work together

Agility PR Solutions

Vye President Dan Soldner shares insights on how to effectively rebrand your company Branding is strategic. Branding plays a significant role in helping companies position themselves more strategically and allowing consumers to […]. Analysis Public Relations branding

Brand 145

Brands Start To Open Up

ImPRessions - Crenshaw Communications

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do?

Brand 244

Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. Recommendation: If you have more than one brand, set specific objectives for each brand.

Brand 307

How important is YouTube for brand marketing in 2020?

PR Daily

But, as with all things social media, it’s never too late to start building your brand and growing your audience on this video sharing site. Here are a few reasons why your brand needs a YouTube channel: 1. The post How important is YouTube for brand marketing in 2020?

ROI-focused branding strategies to drive measurable results in 2022

Agility PR Solutions

A solid ROI-focused branding strategy should be the core of every advertising and marketing campaign. Without a proper branding strategy, a company’s content will be all over the place. Public Relations branding

The Shifting in Brand-Influencer Relationships

Ronn Torossian

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Influencer marketing is a very real niche of digital marketing, and it’s here to stay. The post The Shifting in Brand-Influencer Relationships appeared first on. Brand PR Business Featured PR Inspiration Public Relations 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian Strategy

Brand 174

Influencer Marketing Tactics for Success

Ronn Torossian

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. That’s what’s made influencer marketing an especially popular […].

How to Create a Brand on Social Media ABC10

PR for Anyone

PR Client : Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com. Learning about how to brand yourself and also how to brand your business on social media is useful information. So a personal brand, really helps you cement your your authority in an industry.

How To 130

Why Message Optimization is Key to Brand Success

Onclusive

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. All organizations communicate their vision and product value, but not all communications efforts are effective.

Brand 295

Influential eSports Brands

5W PR

This year was the first time an eSports brand was featured on the cover of Sports Illustrated, which made history and showed how the gaming organization FaZe Clan is influential in the industry. Branding Consumer PR

Brand 85

Brand voice is coming of age, but marketers say stress over customer engagement is increasing

Agility PR Solutions

Communicators have increased their prioritization of brand language to enhance cross-channel customer engagement, but new research from brand language optimization firm Phrasee reveals growing stress over creating high-quality content amidst constant change. Public Relations branding

5 website issues that hurt your brand reputation online

PR Daily

When it comes to managing your business’ online reputation, most public relations professionals focus on the conversations taking place on social media, producing content that promotes the brand and managing potential crisis situations. Content Marketing Websites

Is brand purpose overblown?

PR Daily

Over 70 percent would pay a premium of 35 percent, on average, for brands that are sustainable and environmentally responsible.”. Consumers are also socially “woke” about how brands and businesses behave. They will pay more, and even change their buying habits, for brands that do.”.

Brand 143

Food Brands Face Tough Decisions

Ronn Torossian

The post Food Brands Face Tough Decisions appeared first on. Business Media Relations Insights MARKETING StrategySmithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees.

Brand 195

5 clever ways to use signage to promote your brand

Agility PR Solutions

Are you looking for new and improved ways to get your brand noticed? Although not as sexy as social media marketing and other digital marketing strategies, the right signage can be highly effective in getting your business noticed by the right people at the right […].

Brand 117

What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But I digress.

Establish unique brand value before seeking the media spotlight

PR Daily

Solven’s brand is distinct from the typical “business coach” because of his military background, his podcast’s disciplined focus and the mountains where his training takes place. 4 for PR Daily's How to Use TikTok for Your Brand Webinar ]. Branding Media Relations Storytelling

Brand 138

3 digital marketing trends brands can’t ignore in 2021

Agility PR Solutions

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Analysis Public Relations marketing

Trends 136