Brand Narrative

Ronn Torossian

Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. The post Brand Narrative appeared first on.

Brand 363

Luxury Brand Marketing

Ronn Torossian

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence.

Brand 195
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Brand Engagement Through Chat Marketing

Ronn Torossian

Besides being widely used for chat rooms, chat today is becoming recognized as the next powerful tool for marketers. Like the chat rooms, chat marketing encourages consumers to engage […]. The post Brand Engagement Through Chat Marketing appeared first on.

Brand 195

Adopting New Brand Identities

Ronn Torossian

Over the years, despite new methods and new theories, the fundamentals of marketing itself have not changed. Whether the message is conveyed via a medium as old as a poster or as modern as a tweet, marketing remains an appeal on behalf of a business for someone to buy its products or services.

Brand 195

7 Ways to Deliver Groundbreaking Thought Leadership

A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.

The importance of Instagram Reels for brands

NewsWhip

And as the digital world changes, so does brand strategy. These short-form videos can help propel brands forward and garner huge engagement with their accounts. . Offering videos that show the employees and practices that bring your brand to life is a serious advantage.

Create Brand Awareness With Niche Marketing

Ronn Torossian

Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market.

Brand 195

How To Build A Purpose-Driven Brand

ImPRessions - Crenshaw Communications

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. A brand’s purpose depends on its customers.

Brand 242

4 ways that video marketing boosts your brand

Agility PR Solutions

Looking for ways to strengthen your brand’s reputation in the world? Consider video marketing. Consumers are more easily influenced by video than any other marketing method. Here are 4 reasons video marketing will give your […]. Analysis Public Relations branding

Video 142

This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming. Instead of operating on a more reactive basis, brands should focus […]. The post This is How Brand Marketing Will Thrive in 2020 appeared first on.

Brand 221

Creating Unified Brand Strategies

Ronn Torossian

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on. Business PR Firm PR Inspiration Insights MARKETING PR Agency Strategy

Brand Management Storytelling

Ronn Torossian

Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. The post Brand Management Storytelling appeared first on.

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].

Brand 195

The new brand voice of Victoria’s Secret

Ronn Torossian

Rebranding is also an opportunity for brands to create customer personas which allow the creation of compelling brand messaging specifically targeted at the right customers. […]. The post The new brand voice of Victoria’s Secret appeared first on.

Brand 195

How Public Relations Helps Brands Sell

Landis PR

Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. How Public Relations Helps Brands Sell. 6 Ways That Public Relations Can Help Brands Sell.

How location marketing works—and the benefits for your brand

Agility PR Solutions

The post How location marketing works—and the benefits for your brand appeared first on Agility PR Solutions. Marketing Public Relations location marketing

How to leverage real time marketing for your brand

Agility PR Solutions

In the ever-changing digital world, staying ahead of the curve is essential for brands looking to maintain a strong presence. One way to do this is through real time marketing or reacting to current events as they happen. Public Relations marketing

Brand 131

Which media & entertainment brands lead in COVID brand intimacy?

Agility PR Solutions

Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). Marketing Public Relations branding

Brand 124

Is Brand Building Becoming Cool in Marketing Again?

Sword and the Script

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. It’s 100% bad news for digital marketing. More than a proactive partner: an extension of your marketing and PR team.

Brand 141

Four Questions to Ask When Aligning Your Brand & Reputation

Deirdre Breakenridge

When you decide to advise, partner, collaborate, or join forces with another organization, their brand automatically becomes an extension of your own. However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation.

10 tips for building a community around your brand

PR Daily

As marketers and comms pros look to engage a dedicated following, here are some essential ingredients that must be part of the mix. The most successful brands communicate their values through their actions and within the communities they cultivate on social media. Is your brand ready?

How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. Color is not the only aspect of your brand. I reflect that in my brand.

How To 130

Fast food industry serves up decent brand intimacy—which brands lead?

Agility PR Solutions

During the COVID crisis, brands have relied more on developing emotional connections with consumers for success. Brand intimacy performance has […]. The post Fast food industry serves up decent brand intimacy—which brands lead? Marketing Public Relations branding

Nike’s Marketing Strategies

Ronn Torossian

What makes the brand so special? Each of their marketing campaigns have ingredients that differentiates them. The post Nike’s Marketing Strategies appeared first on. Brand PR Business BRANDING Insights MARKETING Public Relations Strategy

Marketing activism: 3 tips to build a purpose-driven brand

Agility PR Solutions

What do you think of when you hear the term marketing activism? However, marketing activism […]. The post Marketing activism: 3 tips to build a purpose-driven brand appeared first on Agility PR Solutions. Analysis Public Relations branding

Brand 132

Where’s the fun? Consumers want fun back in news stories, brand marketing campaigns

Agility PR Solutions

What’s the temperature of fun in brand marketing—how does that factor into purchasing decisions? Consumers want fun back in news stories, brand marketing campaigns appeared first on Agility PR Solutions. Marketing Public Relations marketing

How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Earned media builds brand credibility. The problem extends to marketing, but there’s some good news for PR. For B2B brands, expertise counts.

B2B 169

Brands Start To Open Up

ImPRessions - Crenshaw Communications

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do?

Brand 249

Rebranding for better alignment: How marketing, brand & PR work together

Agility PR Solutions

Vye President Dan Soldner shares insights on how to effectively rebrand your company Branding is strategic. Branding plays a significant role in helping companies position themselves more strategically and allowing consumers to […]. Analysis Public Relations branding

Brand 146

Media & entertainment industry ranks first in new brand intimacy report—which brands are leading?

Agility PR Solutions

With consumers seeking respite following two unprecedented years of a global pandemic, the media & entertainment industry topped the Brand Intimacy 2022 Study, the largest study of brands based on emotions from marketing intimacy agency MBLM, now in its 12th year.

The Shifting in Brand-Influencer Relationships

Ronn Torossian

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Influencer marketing is a very real niche of digital marketing, and it’s here to stay. The post The Shifting in Brand-Influencer Relationships appeared first on. Brand PR Business Featured PR Inspiration Public Relations 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian Strategy

Brand 174

How important is YouTube for brand marketing in 2020?

PR Daily

But, as with all things social media, it’s never too late to start building your brand and growing your audience on this video sharing site. Here are a few reasons why your brand needs a YouTube channel: 1. The post How important is YouTube for brand marketing in 2020?

Unhealthy branding: Health & hygiene ranks among the worst sectors in brand intimacy

Agility PR Solutions

At a time when personal health is among the most important human quests, the health & hygiene industry ranks near the bottom of all sectors, according to the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. Public Relations branding

Brand 131

Consumer goods holds its own in brand intimacy—which brands are leading?

Agility PR Solutions

The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. Public Relations branding

Brand 131

Influencer Marketing Tactics for Success

Ronn Torossian

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. That’s what’s made influencer marketing an especially popular […].

4 ways marketing analytics can drive your brand’s sales

Agility PR Solutions

No area of business is exempt from requiring data to drive decisions, but marketing is the ultimate place where analytics can be used to their fullest potential. The post 4 ways marketing analytics can drive your brand’s sales appeared first on Agility PR Solutions.

3 digital marketing trends brands can’t ignore in 2021

Agility PR Solutions

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Analysis Public Relations marketing

Trends 160

Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. Recommendation: If you have more than one brand, set specific objectives for each brand.

Brand 311

What you can learn from Netflix’s brand journalism layoffs

PR Daily

They announced they’d lost subscribers, would be canceling many programs and, finally, that they’d laid off staffers with Tudum , their brand journalism arm launched just seven months prior. It’s a content marketing job, essentially. Brand Journalism Featured

3 tips for developing your message around your brand purpose

PR Daily

From taking a stand on social issues to addressing environmental responsibility, a company’s purpose strategy is the backbone of what builds brand trust. There’s no substitute for solid data when building a messaging strategy—and communicating your brand purpose is no exception.

Brand 147