5W PR

JUNE 8, 2023

In recent years, social media influencer marketing has become an increasingly popular way for brands to reach their target audience. Brands work with influencers who have a significant following on social media platforms like Instagram, TikTok, and YouTube to promote their products and services to their followers.

Brand 78

Brand Branding Marketing Social Media 78

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate.

Consumer 167

Consumer Brand Branding Marketing 167

Ronn Torossian

FEBRUARY 1, 2021

Besides being widely used for chat rooms, chat today is becoming recognized as the next powerful tool for marketers. Like the chat rooms, chat marketing encourages consumers to engage […]. The post Brand Engagement Through Chat Marketing appeared first on.

Brand 195

Brand Branding Marketing Consumer 195

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Brand 296

Brand Branding How To Corporate 296

Ronn Torossian

MARCH 21, 2023

However, increased competition means brands must grow their digital presence to remain competitive. Digital Marketing Strategy For a successful SaaS business, building a robust digital marketing strategy […] The post OP-ED How can SAAS Brands Grow Their Online Presence? appeared first on.

Brand 195

Brand Branding Strategy Marketing 195

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Communications 370

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. Start by asking what your overall business goals are, and how earned media objectives for your brand align with them.

Media 370

Media Brand Branding Data-Driven PR 370

Agility PR Solutions

OCTOBER 4, 2022

Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most intimate fast food brand in the firm’s Brand Intimacy 2022 Study, the largest study of […]. appeared first on Agility PR Solutions.

Brand 148

Brand Branding Study Agency 148

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Social Media 78

Ronn Torossian

APRIL 6, 2020

Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market. Taking charge of a niche market is not that […].

Brand 195

Brand Branding Marketing Groups 195

Agility PR Solutions

MARCH 20, 2022

Consider video marketing. Consumers are more easily influenced by video than any other marketing method. In fact, 70 percent of YouTube viewers acknowledged making a purchase after being introduced to a brand on the platform. Here are 4 reasons video marketing will give your […].

Video 173

Video Brand Branding Marketing 173

Ronn Torossian

AUGUST 12, 2019

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

Brand 257

Brand Branding Marketing Publicity 257

Agility PR Solutions

APRIL 19, 2023

The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers. In the current digital age and managing through a downturn, marketers and business leaders face new challenges due to the constantly evolving landscape.

Consumer 158

Consumer Brand Branding Tools 158

Ronn Torossian

MAY 20, 2020

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” The post When is a Brand Connecting or Pestering? An increasing number of consumers have now adopted and […]. appeared first on.

Brand 370

Brand Branding Consumer Marketing 370

Ronn Torossian

SEPTEMBER 23, 2021

Over the years, despite new methods and new theories, the fundamentals of marketing itself have not changed. Whether the message is conveyed via a medium as old as a poster or as modern as a tweet, marketing remains an appeal on behalf of a business for someone to buy its products or services. However, advertising […].

Brand 195

Brand Branding Advertising Advertising 195

Ronn Torossian

SEPTEMBER 17, 2020

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. Due to the prevalence of digital outlets, there have been many new platforms where marketing teams need to cover and make sure that all of the messages are unified. […].

Brand 248

Brand Branding Strategy Marketing 248

Agility PR Solutions

MAY 23, 2023

Content has become the holy grail, with over 82 percent of marketing managers actively investing in content marketing strategies. No matter the niche or size of your business, your target audience is much more likely to trust in your brand if you churn out meaningful qualitative content.

Content Marketing 78

Content Marketing Brand Branding Marketing 78

Sword and the Script

MARCH 23, 2021

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. It’s 100% bad news for digital marketing. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”.

Brand 180

Brand Branding Marketing B2B 180

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. The marketing hasn’t been bad, but most of the marketing messages have been numbingly similar. Many brands see an opening.

Brand 296

Brand Branding Advertising Advertising 296

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. Retail media network – no longer just a buzzword but a market reality. One of ours is ad tech.

Brand 177

Brand Branding Advertising Advertising 177

Agility PR Solutions

JUNE 5, 2023

Is your eCommerce marketing able to yield the most for your business?

Brand 88

Brand Branding Marketing Retail 88

Prowly

MAY 31, 2023

Share of Voice, also known as SOV, is the percentage of mentions your brand has of all brand mentions in your market. In this article, we’ll dive […] The post Share of Voice in PR: How to Calculate Your Brand SOV appeared first on Prowly Magazine. But what is share of voice exactly?

Brand 104

Brand Branding How To Measurement 104

Agility PR Solutions

JUNE 7, 2022

In the ever-changing digital world, staying ahead of the curve is essential for brands looking to maintain a strong presence. One way to do this is through real time marketing or reacting to current events as they happen. UK marketers report a 26 percent increase in conversion rates from real-time marketing.

Brand 157

Brand Branding Marketing How To 157

5W PR

MAY 10, 2023

Customer loyalty is essential for baby brands in a competitive market. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88

Brand Branding Social Media Customer Service 88

Agility PR Solutions

OCTOBER 27, 2022

The fall is ripe with marketing opportunities: holiday shopping, MLB playoffs, NFL season kicking off and NBA and NHL seasons underway. But this fall, a big opportunity is falling into marketers’ laps—the highly anticipated FIFA Men’s World Cup.

Brand 158

Brand Branding Marketing Publicity 158

ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Earned media builds brand credibility. The problem extends to marketing, but there’s some good news for PR. That’s where B2B brands have an opportunity to educate their market. Think again.

B2B 177

B2B Brand Branding Media 177

Agility PR Solutions

MAY 18, 2023

Developing a consistent brand voice across social media channels is becoming increasingly crucial for businesses looking to maintain a strong brand identity and build a loyal following online. Consistency in […] The post Developing a consistent brand voice across social media channels appeared first on Agility PR Solutions.

Social Media 88

Social Media Brand Branding Media 88

Agility PR Solutions

FEBRUARY 5, 2023

Fashion is flourishing when it comes to influencer marketing. According to estimates, fashion influencer marketing could grow at a 36 percent CAGR between 2020 and 2027. Although fashion brands have been using influencer marketing for years, the strategies for marketing are changing.

Fashion 97

Fashion Brand Branding Marketing 97

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

Agility PR Solutions

FEBRUARY 16, 2022

During the COVID crisis, brands have relied more on developing emotional connections with consumers for success. Brand intimacy performance has […]. Brand intimacy performance has […]. The post Fast food industry serves up decent brand intimacy—which brands lead?

Brand 146

Brand Branding Industry Crisis 146

Agility PR Solutions

JUNE 6, 2022

Just as a business needs a website, physical locations need marketing too, but location marketing is different than your regular website—it’s all about extending the reach of your business and providing a way for people to find you when they are looking in person by using what they see around them, such as a map […].

Brand 158

Brand Branding Marketing Publicity 158

Agility PR Solutions

OCTOBER 17, 2021

Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). The post Which media & entertainment brands lead in COVID brand intimacy?

Brand 147

Brand Branding Media Agency 147

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Given the rapid changes in the marketing […].

Trends 202

Trends Brand Branding Digital PR 202

Agility PR Solutions

JUNE 30, 2022

What’s the temperature of fun in brand marketing—how does that factor into purchasing decisions? Consumers want fun back in news stories, brand marketing campaigns appeared first on Agility PR Solutions. The firm’s new study, conducted by The Harris Poll, found 85 percent […]. The post Where’s the fun?

Consumer 167

Consumer Brand Branding Marketing 167

Agility PR Solutions

JANUARY 17, 2023

Influencer marketing is a superb tool that can take your PR strategy to the next level. It brings your brand in front of new active consumer audiences and engages them in a subtle, organic way. Yet, many marketers dive into influencer marketing without proper research and awareness of its specifics.

Reputation 109

Reputation Brand Branding Marketing 109

The Resolution Blog

DECEMBER 12, 2022

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. The post Brands and fans in sport & entertainment in 2023 appeared first on PR Resolution — by CoverageBook. Now […].

Sports 156

Sports Brand Branding Interviews 156

NewsWhip

JUNE 8, 2023

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. Brand reputation is a huge marker of success; as such, PR crisis can be extremely detrimental.

Reputation 60

Reputation Crisis Brand Branding 60