Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. Obviously you want your brand to be aligned with key influencers in your market. Assets can become liabilities over time.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The project.

Case Study 102

Case Study Internal International Study 102

Ronn Torossian

JANUARY 29, 2020

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.

Social Media 221

Social Media Media Study Report 221

Reputation Us

FEBRUARY 19, 2024

Back in 2012, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value, according to Global Finance magazine. This is partially because customers who trust a brand are 88 percent more likely to buy again.) Today that figure that has radically increased.

Financial 88

Financial Reputation Corporate Study 88

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. They shop around for the best deals and are less attached to specific brands.

Consumer 99

Consumer Social Media Education Advertising 99

5W PR

FEBRUARY 20, 2019

In a 2012 study by content marketing firm Skyword, it was revealed that stunning, and highly-visual photos, led to a 94 percent increase in total post views on social media. The post Social Media Weapons to Take Your Branding to the Next Level appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Onclusive

DECEMBER 6, 2017

For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Spot brand & revenue indicators. Quantify the buzz.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 132

How To Employee Leadership Nonprofit 132

Stephen Waddington

JUNE 30, 2021

Apple’s Siri launched in 2011, Google’s Voice Search in 2012, and Amazon’s Alexa in 2013. Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. A third of UK consumers use voice assistants daily.

Hotels 138

Hotels Travel Privacy Engineering 138

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

MaccaPR

NOVEMBER 4, 2014

But that head-to-head contest could hardly be as savage as the current brand battle between Beats Electronics’ Beats by Dre headphone line and the venerable audiophile company, Bose. The NFL’s effort to defend Bose’s investment by punishing athletes for going brand AWOL boomeranged into a PR bonanza for Beats by Dre. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118

Mark My Words

DECEMBER 11, 2019

The Sun PR Guru Mark Borkowski believes the 2012 Olympic gold medallist has galvanised his sponsorship deals after going on a downward trajectory following his surprise defeat… Read full article: [link].

Brand 60

Brand Branding 60

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 103

How To Employee Leadership Nonprofit 103

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Big Brands: Content Marketing isn’t a Campaign, It’s a Culture. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Shift Communications

FEBRUARY 26, 2020

Dini has been leading the AXON business in Europe since 2012, overseeing a tripling in size of the operation, and establishing AXON as one of the leading healthcare consultancies in London. AVENIR GLOBAL brands include AXON, Cherry, Hanover, Madano, NATIONAL, Padilla and SHIFT. About AVENIR GLOBAL.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

The Stalwart Blog

FEBRUARY 24, 2015

wordpress.com/2012/05/22/will-los-angeles-have-an-nfl-team-ever-again/ . The big argument made by both individuals is that San Diego''s brand would suffer significantly; that the city would be less top-of-mind to those outside the Southern California region and the draw of visitors would be directly, and negatively, impacted.

Brand 60

Brand Branding Tourism Insurance 60

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. Workflow-driven Navigation.

Software 207

Software Analysis Comparison Trends 207

PRSay

AUGUST 20, 2019

This is no surprise; whether it’s Swift’s social media presence, her surprising collaborations or her uncanny ability to create a news cycle, Swift always finds a way to stay relevant and amplify her brand. Swift and her team have built a “Reputation” for the star’s brand on her social media platforms.

Social Media 152

Social Media Strategy Video Instagram 152

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

Cision

JULY 31, 2017

With Amazon’s purchase of Whole Foods , these and other brands will face increasing competition, making it imperative for them to own their conversations with consumers. As the industry evolves, companies and brands might find it more difficult to control their own destinies with consumers. million subscribers.

Strategy 215

Strategy How To Social Media Consumer 215

MaccaPR

APRIL 27, 2015

Brand marketers and presidential candidates can avoid such humiliation, says Dorrain. As both political campaigns and brand wars are increasingly being fought on social media channels, ownership of relevant domain names can become a matter of brand survival. During the 2012 presidential campaign, candidate Gov.

Brand 48

Brand Branding Marketing Agriculture 48

Cision

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Since 2012, the study has evolved. Question 5: This question and its answer always seem counter intelligent to me. Perhaps the issue is the definition of “tangible.” The verbatim comments may offer up a clue.

Infographics 153

Infographics Comparison Study Retail 153

PR Job Coach

NOVEMBER 26, 2020

Patti is known as an inspirational leader, innovative thinker, problem-solver, growth driver, passionate brand steward and both an agent for change and a counselor during that change. Prior to Redphlag, he was vice president of Branding and Corporate Communications and general manager of the Web Strategy Center of Hitachi, Ltd.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Doctor Spin

APRIL 2, 2023

Elon Musk: Twitter boss announces blue tick shake-up Branded accounts will have no choice but to sign up for Twitter Blue if this becomes a reality. Unboxing Is So 2012. The question is if they will even bother to do so. The Benner cycle. Incredibly accurate Was 2019 peak panic? Not so sure.

Viral 52

Viral Media Engineering Video 52

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace. The brand enjoyed huge early success, in part due to the real-life story of founder Kevin Plank. Under Armour isn’t alone among sportswear brands in needing to clean up its culture.

Reputation 165

Reputation Apparel System Corporate 165

Onclusive

AUGUST 10, 2018

I founded Vizu, the pioneering company in real time digital brand advertising measurement, which was bought by Nielsen in 2012. At Vizu, it was not enough to introduce the new metric of real time Brand Lift. We had to develop the system to easily diagnose what worked and what did not work about an advertising campaign.

Communications 186

Communications Marketing System Measurement 186

Flack's Revenge

DECEMBER 11, 2018

I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). Too many brands still operate in output-only mode and then wonder why no one has noticed. Have these changes affected your social media habits for personal brand building?

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

FEBRUARY 11, 2020

In 2012, Google leaned on professional press release services to implement redirects that strip the value or find their own sites penalized. Typically, these are for branded searches: if someone searches for your company’s name soon after you put out your press release, they’ll find it. There is no value today in press release links.

SEO 121

SEO Guidelines Google B2B 121

Cision

JUNE 7, 2017

How to Earn Brand Recognition. In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” This allows you to use their success and following and expose yourself to a much larger audience. It’s a game-changer!

Google 319

Google Reputation How To Television 319

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

Mark My Words

NOVEMBER 1, 2022

The former Health Secretary, who quit after breaking his own lockdown rules by having an affair with long-time aide Gina Coladangelo , will become the 12th celebrity heading to the Australian jungle. ’ The politician added: ‘Is Matt Hancock technically a celebrity? .’

Brand 60

Brand Branding 60

Shift Communications

APRIL 29, 2019

There are many good reasons to work with a high-profile ambassador, given their track record of increasing brand awareness; defining a brand image; and, ultimately, driving product sales. Nike regularly takes calculated risks with its ambassadors, because the sheer strength of its brand puts the company in a class of its own.

Sports 121

Sports Retail Consumer Examples 121

Mark My Words

FEBRUARY 22, 2021

The Sun MORE celebrities than you can shake a lipstick at are cashing in on their famous faces by launching their own beauty brands. Brand expert Mark ­Borkowski warns celebs: “Fans are buying into the idea they could also look like you. FANTASTIC Four actress Jessica started selling eco-friendly nappies and baby wipes in 2012.

Brand 60

Brand Branding Report Industry 60

Doctor Spin

NOVEMBER 30, 2023

For instance, when people are encouraged to take small actions in favour of a cause or brand, like participating in a campaign or using a sample product, these actions can subconsciously alter their attitudes to be more favourable towards that cause or brand. Source: Handbook of Theories of Social Psychology 1 Cooper, J.

Handbook 52

Handbook Journalism Comparison eBook 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149