Polaris

DECEMBER 12, 2014

The link between content marketing and consumer brands, on the other hand, is not as obvious. Consumer brands tend to have relatively simple sales cycles. Therefore, it may seem there’s less opportunity to use content marketing tactics for a consumer brand’s story. I was not reimbursed for writing this post.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Sword and the Script

FEBRUARY 1, 2020

Established brands are able to spark new interest and engagement with their consumers with strong creative execution that can create meaningful differentiation—either introduce a new value proposition, showcase a brand purpose or simply use offbeat humor to rekindle brand love.”.

Sports 113

Sports Advertising Advertising Survey 113

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

NewsWhip

OCTOBER 21, 2020

They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Our tools won’t tell communicators precisely how to respond, or journalists precisely what to write about. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”.

Crisis 158

Crisis Reddit Reputation Tools 158

Shift Communications

JUNE 19, 2015

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. Consumer Privacy Is Also an Issue.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Waxing UnLyrical

FEBRUARY 1, 2011

The outcome for [the] early stages of a campaign might be increased consumer awareness measured through primary research …&# And then he said something that sparked a LOT of debate: “… I also think there’s agreement that business outcomes are a subset of PR outcomes that are specific to behavior.&# Wanna Subscribe?

Measurement 77

Measurement Publicity Web Analytics 77

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement.

Marketing 53

Marketing Software eBook Technology 53

PR 20/20

APRIL 1, 2021

Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. Scripps School of Journalism spring quarter of my junior year. which is when my career took its next turn.

Education 52

Education Marketing Conference Agriculture 52

Waxing UnLyrical

FEBRUARY 5, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so.

Facebook 49

Facebook Twitter Measurement Blogging 49

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing. Clear writing is a sign of clear thinking.

Writing 84

Writing Google Meeting Airlines 84

Flatiron Communications

SEPTEMBER 30, 2015

Writing on the platform, Medium’s operations chief Andy Doyle noted: “This investment strengthens Medium for the foreseeable future and allows us to continue, heads down, running hard to fully realize our vision.” that are focused on technology for the enterprise, not the consumer.

Enterprise 28

Enterprise Comparison Guidelines Software 28

Waxing UnLyrical

SEPTEMBER 5, 2010

How to be happy in business , from What Consumes Me. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Why: IMHO, if we can switch our focus from what we “should&# have, instead of accepting what we don’t, we’ll all be happier. Wanna Subscribe?

Measurement 71

Measurement Facebook Tourism Twitter 71

Waxing UnLyrical

OCTOBER 22, 2010

One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. 5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

OCTOBER 1, 2010

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Measurement 58

Measurement Tourism Community Social Media 58

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I’ve known Theresa since she was named a Princess Kay of the Milky Way runner up in 2011, and then worked side-by-side with her the following year when she became the integrated communications intern at our longtime client Midwest Dairy.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. High Income Business Writing. The Twist Image blog is here for all of your digital marketing adventures. 18) Mike Volpe. The Growth Show. 19) Amber Naslund and Chris Moody.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. These devices have provided the means for consumers to connect to the internet wherever and whenever. It’s a work in progress. Let me know what I’ve missed. Dr Jon White is a reflective PR practitioner and scholarly provocateur.

Government 103

Government Education Print Ethics 103

Bad Pitch Blog

NOVEMBER 6, 2009

Hey, one thing that everyone forgets—and I know I said it before, but I can’t stress it enough—get a napkin and write it down. 2011: Trendspotting spotting trends stock market crash 1929 trend news visionaries' A nice number—and one I didn’t have to make up. Collect data on areas that interest you. Stay awake. Twitter @laermer.

Trends 61

Trends Privacy Fashion Newspapers 61

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Yes, and he’s proud of it.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 19, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Publicity 77

Publicity Reputation Crisis Communications Film 77

PR Conversations

SEPTEMBER 26, 2011

trade and professional associations) of vertical sector competitors (whether in commerce, business to business, consumer product, non profits or public sector). I should mention that Paolo D’Anselmi consulted with McKinsey in writing this book—very good for one’s CV, but not so good for one’s flexibility!

Report 40

Report Enterprise Policies YouTube 40

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

DECEMBER 16, 2010

&# Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) that damn redhead says: January 2, 2011 at 2:38 am [.]

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

OCTOBER 14, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Blogging 71

Blogging Twitter Creativity Facebook 71

Bad Pitch Blog

APRIL 20, 2008

The man who is fodder for everyone (deservedly so) once said: “Never talk when you can nod and never nod when you can wink and never write an email because it''s death.” I just finished a year of writing a book, “2011: Trendspotting” (see www.Laermer.com for more), in which I discuss email slowly becoming death for communicators.

System 40

System Writing Web Advertising 40

PR Conversations

JANUARY 29, 2015

It is relevant to mention The Wise Men and the connections between those writing in Your Public Relations as both can be considered in relation to the occupation, and its influence on society, at least from a US perspective, in the 20th century.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

It is relevant to mention The Wise Men and the connections between those writing in Your Public Relations as both can be considered in relation to the occupation, and its influence on society, at least from a US perspective, in the 20th century.

Community 40

Community Employee Local Groups 40

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). of households in the US-owned at least one television set in 2011. It wasn't long before these small pictures were used to form written words. Sets are relatively cheap, and it is estimated that 96.7%

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Today 3 in 4 US consumers will not log into Facebook. Quora) says: January 28, 2011 at 6:14 pm [.]

Facebook 107

Facebook Privacy Twitter Social Media 107

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 83

Financial Industry Report Insurance 83

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

SEPTEMBER 14, 2010

We are currently in the “Relationship Era” of marketing, and even though I know PR isn’t marketing, it does make sense that in order to sell a product or gain a good rapport, professionals must first develop and maintain a relationship with consumers and with the media. Thank you for posting! Wanna Subscribe?

Facebook 106

Facebook Twitter Education Industry 106