NewsWhip

OCTOBER 13, 2022

Today’s consumers expect companies to take a stand. Accenture Strategy research found that 65 per cent of consumers say the values of companies’ leaders influence their purchasing decisions. . Hockey Canada’s sponsors had two clear paths: get out or say nothing. Overwhelmingly, they chose to get out.

Brand 148

Brand Branding Sports Crisis 148

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook. The importance of elephant-whispering.

Communications 196

Communications Viral Fashion Public Affairs 196

Cision

AUGUST 10, 2017

Leuthauser joined Bollare in 2011 as senior account manager, and eventually moved up to become the accessories director, and most recently executive director of the agency. Experiential activations and initiatives will continue to rise in popularity, and brands will be forced to find new ways to engage with their target consumers.

Energy 212

Energy Creativity Social Media Strategy 212

Shift Communications

APRIL 29, 2019

On the other hand, Speedo and Omega both stuck by Phelps, a decision that no doubt paid off when he collected no fewer than nine gold medals at the 2009 and 2011 world championships, adding four more at the 2012 London Olympics. Why did some sponsors abandon Phelps, while others stayed by his side?

Sports 121

Sports Retail Consumer Examples 121

Sword and the Script

FEBRUARY 1, 2020

Established brands are able to spark new interest and engagement with their consumers with strong creative execution that can create meaningful differentiation—either introduce a new value proposition, showcase a brand purpose or simply use offbeat humor to rekindle brand love.”.

Sports 111

Sports Advertising Advertising Survey 111

Maxim Behar

MAY 12, 2021

First place was presented for the the unique pop-up escape room as part of the European Commission's consumer rights campaign. Since the establishment of BAPRA Bright Awards, the company has traditionally been in top 3 and has been a first place winner three times so far – in 2011, 2016 and 2018. M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs Internal 52

Deirdre Breakenridge

JUNE 13, 2016

Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends. They must be ready to communicate in a real-time environment with consumers who are demanding immediate attention.

Social Media 0

Social Media Education Media Training 0

Prohibition

APRIL 12, 2022

Social media has the potential to grow a brand’s identity and consumer base extensively. The French government had just announced over €650 million of €650m worth of new consumer products were destroyed or thrown away every year.

Advertising 62

Advertising Advertising Social Media Brand 62

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. Take Taco Bell.

Brand 136

Brand Branding How To Storytelling 136

Solo PR Pro

AUGUST 2, 2022

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011. It's very time-consuming, and can be emotionally draining. I teach it twice a year.

Education 107

Education Course Nonprofit Resources 107

Marketwired

FEBRUARY 26, 2016

For example, in 2011 Google created Panda, its content algorithm. As evidence of the increasing importance of content marketing, according to the CMO Council , 90% of consumers find custom content useful, while 78% believe organizations providing content are interested in building good relationships with them.

Trends 105

Trends How To SEO Google 105

PR 20/20

SEPTEMBER 8, 2021

But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Consumer expectations, communication preferences and buying behaviors have changed forever. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Gaining profit and peace-of-mind is a pretty strong combo. Survey says….

Reputation 60

Reputation Corporate Survey Employee 60

Doctor Spin

JANUARY 16, 2024

Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” [link] Information asymmetry is dynamic, where the informed advantage is sometimes good, sometimes bad.

Wikipedia 52

Wikipedia Film Groups Journalism 52

NewsWhip

OCTOBER 21, 2020

They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. Meanwhile, the threats to reputation have never been more variable or complex.

Crisis 158

Crisis Reddit Reputation Tools 158

Waxing UnLyrical

JUNE 27, 2012

According to a Mckinsey report , social media enables a consumer’s decision-making journey. It further states that monitoring what people say about your brand is important, as it is seen as a core function of social media, relevant across the entire consumer decision journey. What made it different? What did the contest entail?

Social Media 91

Social Media Media Facebook YouTube 91

PR 20/20

SEPTEMBER 8, 2021

But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Consumer expectations, communication preferences and buying behaviors have changed forever. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Prakkypedia

DECEMBER 13, 2017

A Victorian ice cream parlour dabbles in the flavour, which it apparently began produced in 2011. I was one of the consumers who bought a block to see what it would taste like. Still, has the stunt fallen flat? Today, the day after, it doesn’t seem to have maintained momentum. Vegemite (@Vegemite) December 13, 2017.

Transportation 71

Transportation Twitter Advertising Advertising 71

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” 5/6 (May 2011): 530-546. Crisis communication is an important aspect of most PR roles. ” Journal Of Marketing Management 27, no.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Ishmael's Corner

FEBRUARY 3, 2015

The odometer on our SlideShare — we’ve posted six decks since 2011 — just passed the 100,000 views mark, not too shabby for a communications consultancy that works behind the curtain. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies.

Social Media 60

Social Media Storytelling B2B Media 60

Mark My Words

NOVEMBER 24, 2017

The barrage of information I consume is vast and instant. million subscribers to his YouTube channel, was unceremoniously kicked off “I’m A Celebrity… Get Me Out Of Here ” on Tuesday, after a series of tweets, most of which date from 2011-13 came to light. Of course, my filter bubble matters.

Social Media 60

Social Media YouTube Course Training 60

NewsWhip

FEBRUARY 19, 2021

Modern consumer reputation crises cannot be understood through the veneer of media reports, especially with such data on the true reach and impact of those reports provided by mostly estimated metrics. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”.

Reputation 88

Reputation Social Media Reddit Media 88

Shift Communications

JUNE 19, 2015

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. Consumer Privacy Is Also an Issue.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

PR 20/20

MARCH 6, 2020

In February 2011, two of Jeopardy!’s Because AI-marketing has the unprecedented potential to affect billions of consumers and comes with its own ethical conundrums, Roetzer set up the panel as a main-stage event in order to reach all attendees. s top contestants were bested by an unlikely and wholly new kind of opponent—a machine.

Ethics 52

Ethics Conference Technology Employee 52

Waxing UnLyrical

FEBRUARY 28, 2013

The street where I live in Tripoli looks pretty much the same as it always did, but knowing that at least four men were shot dead outside one morning back in August 2011 as the city was liberated inevitably plays on your mind. Experiences which will surely scar them for life. Image: Vhardy via Flickr, CC 2.0. But talk about it we must.

Industry 100

Industry Marketing Media Radio 100

PRSay

MARCH 23, 2018

Companies, too, have many potential allies in a crisis — including employees, industry groups, financial analysts, community and consumer advocacy groups, and think tanks. Fortunately, nonprofits and religious communities helped organize relief efforts and connected volunteers with families in need.

Corporate 78

Corporate Communications Crisis Management Crisis 78

Practical Law Construction

JULY 21, 2020

It was also the first note in the suite to be published back in 2011, as Jonathan explained then too. This is why expanding ANB panels is so important and (borrowing from Kim one last time), we should be like Noah and prepare for the flood – not wait until it consumes everyone! Freely available, concise and easy to read.

Construction 52

Construction Trends Technology Consumer 52

Waxing UnLyrical

MARCH 19, 2013

I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave.

Community 95

Community Communications Case Study Customer Service 95

Waxing UnLyrical

DECEMBER 13, 2011

Also discussed was measurement’s problem with “attribution uncertainty” – the inability to track what compelled a consumer to buy, or a reader to share something. The final #measurePR chat of 2011 will take place on Tuesday, Dec. Holding true to form, we did beat up on Klout a bit – not many fans in the measurement crowd.

Community 67

Community Measurement Analytics Trends 67

PR Conversations

AUGUST 18, 2011

Marketers look to champion consumers…to tell their companies’ stories. When Craig Pearce asked me to contribute to his Public Relations 2011: Issues, Insights and Ideas free e-report, I knew this was a tremendous opportunity to define the role of the public relations specialist, at least as I saw it. Do you see the problem?

Construction 40

Construction Internal International SEO 40

Waxing UnLyrical

FEBRUARY 1, 2011

The outcome for [the] early stages of a campaign might be increased consumer awareness measured through primary research …&# And then he said something that sparked a LOT of debate: “… I also think there’s agreement that business outcomes are a subset of PR outcomes that are specific to behavior.&# Liked what you saw?

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

OCTOBER 24, 2012

Trying to add in filters and prioritize friends and new feeds on Facebook is time consuming and confusing. After graduating from Stanford Business School in 2011, Kate cofounded DITTO.com , an ecommerce site selling designer eyewear and features cutting edge new “try-on” technology.

Facebook 102

Facebook Mobile Google Viral 102

5W PR

OCTOBER 22, 2018

The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. The result was national media coverage, and the winning of the PRWeek 2011 Campaign of the Year and Product Brand Development Campaign of the Year awards. Annual sales for the brand in the first 10 years of the campaign almost doubled, from $2.5 Client: Mattel.

Engineering 22

Engineering Education Retail YouTube 22

Waxing UnLyrical

FEBRUARY 5, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so.

Facebook 49

Facebook Twitter Measurement Blogging 49

PR 20/20

APRIL 1, 2021

We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. That was the same year that IBM Watson won on Jeopardy!

Education 52

Education Marketing Conference Agriculture 52