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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers.

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7 Rules for a New Era of Communications

PRSay

We even write emails with more thought. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. These devices have provided the means for consumers to connect to the internet wherever and whenever.

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FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. Who’s Likely to Be Under Scrutiny?

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Of course, I couldn’t write a post like this without nominating a couple people myself! I’ve known Theresa since she was named a Princess Kay of the Milky Way runner up in 2011, and then worked side-by-side with her the following year when she became the integrated communications intern at our longtime client Midwest Dairy.

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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Business outcomes could also be employee turnover rates, favorable legislation, etc.&# Comment as Show More Trackbacks Tweets that mention Measuring Public Relations Outcomes | Waxing UnLyrical -- Topsy.com says: February 1, 2011 at 6:43 pm [.] says: February 2, 2011 at 10:50 am [.] says: February 2, 2011 at 10:50 am [.]