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Book Review: Can Marketing Save the Planet

Wadds Inc.

Marketing can no longer ignore its impact on the environment. This is the stark message from leading marketing professionals and authors Michelle Carvill and Gemma Butler. Can Marketing Save the Planet? Carvill and Butler are leaders in the field of sustainability marketing. Can Marketing Save the Planet?

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Book Review: Internal Communication Strategy

Wadds Inc.

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. The book is published on 3 April in the UK and 30 April elsewhere.

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Book Review: Purposeful Brands

Wadds Inc.

A marketing industry insider explores how a business built on promoting consumption adapts to promoting positive behaviour change that doesn’t cost the earth. Purposeful Brands is an erudite and original book with a straight-talking style that deals clearly with definitions of the core concepts of purpose and sustainability in particular.

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The Do’s and Don’ts of Writing a Book Press Release

PR Fuel

Authors may yearn to be the next JK Rowling or Stephen King, but the stark facts of book writing paint a different picture. In a typical year, between 500,000 and 1,000,000 books are launched onto the market. Read More The post The Do’s and Don’ts of Writing a Book Press Release appeared first on eReleases.

Writing 90
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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. Download this free e-book today. Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators.

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Book Review: Building a Culture of Inclusivity 

Wadds Inc.

The interlinked relationship between inclusivity and internal communications is distilled into best practice in this field-leading book from two of the industry’s most successful practitioners, Priya Bates and Advita Patel. Claire is both a Chartered PR and a Chartered Marketer.

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Marketing and Brand Communication Strategies in Esports [E-book]

Prowly

In our e-book we want to show you the areas that PR and marketing agencies should be interested in and present the people who are interested in addressing communication activities to this group. The post Marketing and Brand Communication Strategies in Esports [E-book] appeared first on Prowly Magazine.

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