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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service. What is PR Attribution ?

Consumer 370
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 195
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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

As Bob Pickard of Signal Leadership Communications reminded us, Facebook was caught running a “whisper campaign” against Google in 2011. As that 2011 Burson team learned, if you throw mud, you’re likely to get dirty. And this isn’t the first time it has been called out for questionable PR tactics.

Facebook 224
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New book tells the story of the closure of the corner shop

Stephen Waddington

We moved in 2011 and the property was converted into two flats,” said Christine Waddington. in print and as a Kindle e-book priced £2.95. “It was a sad day for us when we closed the doors of Bright Street Post Office for the last time and another Leeman Road shop closed. Many customers had become friends.

Local 78
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The Influencer Marketing Measurement Enigma

PRSay

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. In 2011, Oprah included the first batch of S’well’s elegantly designed, insulated water bottles on her list of favorite things.

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The Silicon Valley Watcher to publish on PressPage

Presspage

In essence he saw early on that the Internet was one massive, accessible and affordable digital printing press. As its founder, and Chief Editor, Foremski, closely followed PressPage’s development since meeting its founders in 2011. It has completely removed cost and logistical barriers to becoming a publisher.

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Producing a letter took time to write, print or copy and mail. 2011 Update. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses. While the press could and would cover news, it would be on their deadline and in their voice.