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What is Newsjacking?

ImPRessions - Crenshaw Communications

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. Dorothy Crenshaw explores the simple tenets of ethical newsjacking in this blog — one of our first on the topic. So what is newsjacking?

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? So, was Definers ethical? As Bob Pickard of Signal Leadership Communications reminded us, Facebook was caught running a “whisper campaign” against Google in 2011. But even for someone not concerned about ethics, a smear campaign is a stupid strategy.

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How APR Training Impacts Perceptions And Readiness To Provide Ethics Counsel

PRSay

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Her research interests include public relations management and ethics. She served as the chair for the Southwest District of PRSA in 2011.

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Leveson Inquiry archive important contribution to debate and education on media ethics

Stephen Waddington

The Leveson Inquiry was established in July 2011 by the then-Prime Minister David Cameron in the wake of the phone-hacking scandal. It provides access to a wealth of evidence from the landmark inquiry, which examined the central role of news and journalism in modern society.

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The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World

Stern + Associates

While at Google, Lecinski wrote the bestseller, “ Winning the Zero Moment of Truth ” (Vook, Inc, June 2011), an indispensable playbook for marketers who are looking to understand and leverage the digital landscape to capture consumers’ attention and influence their decision-making process. Sales & Service.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. Dichotomous thinking.