Marketwired

APRIL 28, 2016

Do a Google search on blaming social media and you’ll find nearly one million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets. Social media is an easy punching bag because many still view it as the new kid on the block.

Social Media 100

Social Media Media Facebook Twitter 100

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 85

Social Media Web Media Measurement 85

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 97

Social Media Media Facebook Twitter 97

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

Cision

AUGUST 10, 2017

Leuthauser joined Bollare in 2011 as senior account manager, and eventually moved up to become the accessories director, and most recently executive director of the agency. What role does social media play in your job? How has social media transformed strategic communication?

Energy 212

Energy Creativity Social Media Industry 212

Waxing UnLyrical

OCTOBER 20, 2011

This is a story about subtext and listening in social media. I returned a couple of nights ago from the PRSA 2011 International Conference in Orlando, Fla. Subtext in social media can be tough. Subtext: “Real” Listening in Social Media. Do you really think I’m going to pay $3.20

Social Media 85

Social Media Hotels Media Conference 85

Waxing UnLyrical

MARCH 15, 2011

We used social media and leveraged the triple-bottom line of the organization to promote the program and event. In three easy steps, here’s what I did to ensure the program had a social presence. Our event, Thursday, March 17, 2011, will be held from 7am-6pm at the CCNV Shelter (425 2 nd St.

Social Media 86

Social Media Nonprofit Media Community 86

Melissa Agnes

MARCH 5, 2014

In fact, a 2011 Washington Post article cites a Harvard Business School study that revealed a one-star rating change on Yelp can lead to a difference in revenue for a company of five to nine percent. Internet Defamation Online Reputation Management Social Media Law'

How To 219

How To Reputation Engineering Advertising 219

Bad Pitch Blog

JANUARY 9, 2011

But I''ve edited it a bit to better reflect 2011. Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. While I thought I''d be noting how much has changed since it was written, it still holds up. Everyone wants to know the secret formula to pitching blogs.

Media Relations 104

Media Relations Social Media Media Pitching 104

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Social Media 80

Social Media Communications Healthcare Insurance 80

Communications Conversations

JANUARY 2, 2020

That post represented the start of my social media journey. That was my social media “ground zero” moment. I was a social media addict. This blog + Twitter momentum carried me from late 2008 through probably about 2011. That changed in 2011. I still remember my first blog post.

Social Media 78

Social Media Media LinkedIn Instagram 78

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 69

Social Media Media Skype Energy 69

NewsWhip

FEBRUARY 19, 2021

These folks are fully tuned into the emerging interplay between media and social media. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

Reputation 88

Reputation Social Media Reddit Media 88

Onclusive

MAY 12, 2022

Onclusive invented PR Attribution in 2011 to determine how many times people, after having read an article about your brand, eventually visit your website and which actions they take – for example, view a specific page, download content, sign up for a demo, or purchase a product or service.

Consumer 195

Consumer Publicity Media Analysis 195

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

PR Conversations

JUNE 28, 2020

There were many other iterations of the overlapping, multi-media concept – such as the Edelman Media Clover Leaf launched in 2011 and later developed into the Edelman Cloverleaf. Sadly Don Bartholomew died in June 2015 – he was then Senior VP, Digital and Social Media Research at Ketchum.

Measurement 133

Measurement Social Media Blogging Mobile 133

Waxing UnLyrical

JANUARY 1, 2011

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.

Measurement 45

Measurement Blogging Tourism Twitter 45

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication.

Communications 199

Communications Viral Fashion Public Affairs 199

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The timeframe. That’s a lot !

Case Study 105

Case Study Internal International Study 105

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2018

When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods. As founder Tim Bell himself said regarding the racially charged social media campaign that his agency ran for the Guptas, “it was altogether smelly.”

Reputation 157

Reputation Crisis Management Ethics Agency 157

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? How valuable was that time spent listening?

Publicity 93

Publicity Banking YouTube Social Media 93

PR Conversations

AUGUST 4, 2011

Public relations 2011: issues, insights and ideas, edited by Craig Pearce (free e-report). PR primer for (social) networking. When attending networking events as an organization’s PR representative, many of the same norms of behaviour apply as in the strategic steering of a viable and healthy social media presence.

Publicity 40

Publicity System Report Reputation 40

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Clipped from [link] [.]

Tools 104

Tools Marketing Nonprofit Mobile 104

Onclusive

MARCH 19, 2019

Experience in public relations, communications, content marketing or social media marketing is a bonus. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area. Represent the voice of the customer in the broader organization. Qualifications. 2+ years of Customer Success or Account Management experience.

Engineering 150

Engineering Storytelling Big Data Data 150

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Take advantage of social media. . For challenger brands, social media can offer powerful PR and marketing opportunities, particularly when it comes to real-time marketing responses to news events or competitive moves. Take Taco Bell.

Brand 136

Brand Branding How To Storytelling 136

Stephen Waddington

JUNE 30, 2021

Apple’s Siri launched in 2011, Google’s Voice Search in 2012, and Amazon’s Alexa in 2013. Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. A third of UK consumers use voice assistants daily.

Hotels 138

Hotels Travel Engineering Privacy 138

Prohibition

APRIL 12, 2022

Social media is a powerful tool for people to digest and interact with information regularly. Social media has the potential to grow a brand’s identity and consumer base extensively. Nevertheless, this is a lesson in carefully reviewing your content with a critical and considerate lens before promoting on social media.

Advertising 62

Advertising Advertising Social Media Brand 62

Communications Conversations

NOVEMBER 21, 2014

Here’s the latest job changes, promotions, events, new account wins and award wins in Twin Cities PR in the last week: Changing… It’s official: Aaron Miller , who’s been playing a lead role in social/digital over at General Mills since 2011, is heading back to Target. Congats, Aaron!

Agency 121

Agency LinkedIn Groups Community 121

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

DECEMBER 28, 2010

If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. In 2011, let’s make our stories terrific. What’s not to love?

Publicity 100

Publicity Facebook Twitter Measurement 100

Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. Social Media.

Trends 120

Trends Mobile Media Print 120

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Remember in 2011 when they unveiled a new line with Italian fashion house Mossino? Frustrated and angry customers taking to social media. Target was in the news over the weekend.

Social Media 60

Social Media Product Launch Instagram Media 60

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Time was, PR focused primarily on earned media, which still has a hallowed place as a outcome of a quality PR campaign. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

NewsWhip

OCTOBER 21, 2020

In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access.

Crisis 158

Crisis Reddit Reputation Tools 158